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Secrets to LinkedIn Networking Success

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Learn how to search engine optimize your profile, get more recommendations, develop a targeted content strategy, automate your posts, monitor and engage with keyword targeted conversations.

Learn how to search engine optimize your profile, get more recommendations, develop a targeted content strategy, automate your posts, monitor and engage with keyword targeted conversations.

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Secrets to LinkedIn Networking Success Secrets to LinkedIn Networking Success Presentation Transcript

  • Secrets to LinkedIn Networking Success © Web Media University 2013. All rights reserved.
  •  Official launch May 2003  200+ Million Members Worldwide  2 New Users Every Second  10 Million Endorsements Daily  2.7 Million Company Pages  1.5 Million Groups  Used by all Fortune 500 companies LinkedIn Stats Review © Web Media University 2013. All rights reserved.
  •  65% Male and 35% Female  Largest age group 35-44  Operates in over 200 countries  25% of new visitors come from a mobile app  90% of the users find the site to be useful  61% use LinkedIn as their primary professional network LinkedIn Demographics Credits: Amodiovaleria Verde © Web Media University 2013. All rights reserved.
  • Search Engine Optimize your LinkedIn Profile © Web Media University 2013. All rights reserved.
  • Customize Your Headline  Provide a list of powerful keywords you would like to show up in search for  Include benefits your company offers or your geographic location if you serve a specific area © Web Media University 2013. All rights reserved.
  • Customize Your URL  LinkedIn gives you the option to customize your profile URL. This provides better SEO, gives you an easy link you can share and helps people find you easier. © Web Media University 2013. All rights reserved.
  • Customize Your Contact Info  Add your preferred contact email, Skype ID, phone, Twitter username and 3 web links with custom descriptions © Web Media University 2013. All rights reserved.
  • Use the Maximum Characters Search engines like high word counts and lots of relevant keywords. Use keyword rich descriptions to draw relevant search engine traffic.  Headline – 120 Characters  Status Field – 140 Characters  Summary – 2,000 Characters  Company Name – 100 Characters  Position (Job) Title – 100 Characters  Position Description – 2,000 Characters  Interests – 1,000 Characters  Certifications, Projects, Organizations, Honors & Awards © Web Media University 2013. All rights reserved.
  • Add Video, Images, Presentations etc. Add a link or Upload a file  YouTube Videos  Vimeo Videos  SoundCloud Audio  Pinterest Images  SlideShare Presentations  Full list of providers © Web Media University 2013. All rights reserved.
  • Request Recommendations  Users with recommendations are 3x more likely to get inquiries through LinkedIn searches  Post these recommendations on your website © Web Media University 2013. All rights reserved.
  • Promote Your Profile  Add the LinkedIn Button to your web pages, email newsletters and signature line  Wisestamp offers a LinkedIn button and over 15+ additional social channel links you can easily add to your signature line © Web Media University 2013. All rights reserved.
  • Register a Company Page Company profiles rank high in Google search and it is important to link it with your personal profile, and the profiles of your employees © Web Media University 2013. All rights reserved.
  • Create an Industry Related Group  Think about what type of customer you want to attract  Create a LinkedIn group that would interest those people  My best prospect is someone who A) is considered an entrepreneur B) would be interested in learning more about Social Media Online Resource: Web Media University Group © Web Media University 2013. All rights reserved.
  • Promote Your Group  Create an icon to represent your group like my “E” for the Entrepreneurs Advice Club  Promote this icon along side your other social media channel icons  It will generate curiosity and you will find more people joining your group © Web Media University 2013. All rights reserved.
  • Join and Participate in Groups  Maximum 50 groups  Schedule relevant, weekly blog posts into these groups  Segment group posting strategy by targets: teachers, local, fitness enthusiasts etc.  Follow thought leaders in the group and/or your competition to learn more © Web Media University 2013. All rights reserved.
  •  Increase Connections  Increase Company page followers  Increase blog subscribers  Increase email subscribers  Increase event registrations  Increase website traffic  Increase event registrations  Increase sales Step #1: Define Your Goals What are your marketing goals? © Web Media University 2013. All rights reserved.
  • Create Content Marketing Strategy Posting strategy for each of the following:  LinkedIn Profile Status Updates  LinkedIn Company Page Posts  LinkedIn Group Posts  Capture content ideas in Excel to plan your strategy © Web Media University 2013. All rights reserved.
  • Create Weekly Posting Theme  Motivational “Mondays”  Case Study “Tuesdays”  Tools for Success “Wednesday”  Industry Tips “Thursday”  Stop the Press “Friday”  Shout out “Saturday”  Testimonials “Sunday” What weekly content strategy can you create? © Web Media University 2013. All rights reserved.
  • Content Posting Ideas  Events  Testimonials  Blog articles  Blogs from Industry Leaders  Industry Related Videos  Motivational Quotes  Industry Related Case Studies  Press  New Product Announcements  Industry Strategies  Industry Tools © Web Media University 2013. All rights reserved.
  • Demonstrate Thought Leadership  Go to Technorati and keyword search for blogs that provide content related to your industry  Pick the best blogs to post through your channels  Grab the RSS feed to schedule posts Technorati.com © Web Media University 2013. All rights reserved.
  • Automate your Marketing Calendar Schedule and Automate your posting strategy  LinkedIn Profile  LinkedIn Groups  Blog Feeds – post every 6-12 hours Monitor and Engage with comments  Create Keyword Alerts for engaging with targeted Conversations SendSocialMedia.com © Web Media University 2013. All rights reserved.
  • Endorse your Connections  Endorse your connections and get endorsed  Gives you visibility to your connection as an alert when you sign in  Build credibility for your profile  Endorsements appears as status updates for greater exposure © Web Media University 2013. All rights reserved.
  • Grow Your Network Fast  Go to the Groups Directory and search for “LIONS” or Open Networkers  Post that you are an Open Networker  The more connections you have and can stay in front of the better your rate of success © Web Media University 2013. All rights reserved.
  • Download LinkedIn Mobile App  LinkedIn supports the iPad, iPhone, BlackBerry, Android and Windows Phones  Get updates, and share your status – all while on the go LinkedIn Mobile App © Web Media University 2013. All rights reserved.
  • Amazing Limited Time Offer! Free 7 Day Campus Tour of Web Media University! © Web Media University 2013. All rights reserved.
  • Questions and Answers What questions can I help answer? Thank you for participating! Michelle Hummel Web Media University http://www.WebMediaUniversity.com Phone: 877-224-0478 contactus@webmediauniversity.com © Web Media University 2013. All rights reserved.