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How to Grow your Business with Social Media

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Learn the secret strategies for growing your business with Social Media!

Learn the secret strategies for growing your business with Social Media!

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    How to Grow your Business with Social Media How to Grow your Business with Social Media Presentation Transcript

    • How to Grow Your Business with Social Media
    • The Future of the Internet is Social Google+ “Google+ invites were being sold on eBay for up to $27 each!”  Players may change but you MUST learn how to adjust  Start now or you will be behind by your competitors Why Social Media? How do you keep up with social media trends? © Web Media University 2013. All rights reserved.
    •  Move people to take action, join contests  Increase email and blog subscribers  More likes, fans and followers  Increase sales  Improve search engine ranking  Increase blog post comments  Reduce your sites bounce rate  Increase event registration  Turn fans into advocates  Increase website traffic Step #1: Define Your Goals What are your marketing goals? © Web Media University 2013. All rights reserved.
    •  Blog should be part of your website  Drive traffic with original content  Content is critical even more now with Google+  WordPress is one of the best blogging platforms Do You Have a Social Media Hub? Do you have a Blog? Does it live on your website? © Web Media University 2013. All rights reserved.
    •  Fresh Content, you must be writing and posting new blogs for SEO  Social Content, you must be providing interesting content others will enjoy and share  Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content? Is your site “Social Media Friendly”? Is your content easily shareable? © Web Media University 2013. All rights reserved.
    •  Mobile Devices have become bigger than PC sales  86% of adults own a mobile phone  53% use it to access the internet  Mobile Internet use is up because it’s more convenient and we carry them everywhere we go  Mobile Internet is becoming the Internet Is your site “Mobile Friendly”? Do you have a Mobile Friendly website? © Web Media University 2013. All rights reserved.
    •  You have 3 seconds to grab your prospects attention!  Free Webinar  Free White Paper  Free Download  Free Trial  Free Consultation What is Your “Call To Action”? What is your strongest offer? © Web Media University 2013. All rights reserved.
    • How do I build a Community with Social Media? © Web Media University 2013. All rights reserved.
    • Community Ideas Do you have a Community Platform?  LinkedIn Group  Facebook Group  Meetup Group  Ning Social Network  Membership Website  Ustream live chat  BlogTalk Radio  Fan of the Month Club © Web Media University 2013. All rights reserved.
    • Community Needs A Leader  A great community needs a strong leader  Clearly define the purpose of your community  Individuals want to connect with other like-minded members  A good community will attract customers, influence and opportunities  WMU LinkedIn Group Do you think of yourself as a leader? © Web Media University 2013. All rights reserved.
    • Invite Members to Connect  Select members to join special groups and send them a personal invite – make them feel special  Introduce them to other community members  A strong community is a powerful tool of influence for building your business & helping others © Web Media University 2013. All rights reserved.
    • How do I Engage my Community with Social Media? © Web Media University 2013. All rights reserved.
    •  What makes your brand so interesting that people will want to talk about it and share it with their friends?  Fact: You can’t succeed in social media if you don’t have something interesting to say Do you have a Content Strategy? What engaging content can you share? © Web Media University 2013. All rights reserved.
    • Inspire Your Fans  Engage them with conversation  Once per day post a question, tell them about an issue or inspire them with a story related to your product or service Online Resource Motivational Quotes What quotes would inspire your fans? © Web Media University 2013. All rights reserved.
    • Educate While Having Fun  Find out what holidays are observed throughout the world  Share the ones relevant to your audience, or share a funny one to inspire likes Online Resource Earth Calendar What fun facts can you share with your fans? © Web Media University 2013. All rights reserved.
    • Create a “Fan of the Month” Club  Ask your fans trivia questions and award them points  First to answer correctly wins and gets their name added to the board What fun trivia questions can you ask? © Web Media University 2013. All rights reserved.
    • Listen, Communicate & Respond  Respond quickly to comments  Engage by asking questions, and posing topics for discussion  Customers want to know that they are helping to shape the products you provide  They want to know that you’re thinking about them Monitoring & Listening Tools • Send Social Media • Google Alerts © Web Media University 2013. All rights reserved.
    • How Can I Turn My Community Members Into Brand Advocates? © Web Media University 2013. All rights reserved.
    • Identify Influential Brand Advocates  Connectors - act as human bridges making connections and help to inspire business ideas  Mavens - seen as experts, help other people make informed decisions, the "go to" people  Salespeople - persuasive in selling, influential to peers Do any of your customers fit these descriptions? © Web Media University 2013. All rights reserved.
    • Brand Advocate Facts  83% more likely to share information about a product than typical web users  75% more likely to share a great product experience  3x’s more likely to share product opinions with someone they don’t know  2.5 times more likely to use social media to expand their social circle Could you use a few more Brand Advocates? © Web Media University 2013. All rights reserved.
    • Why are they important?  These are the people you want as customers!  They will help you make connections and give you referrals  You need to actively identify, inform, nurture and reward them  Ultimately you want to create vocal "brand fans" who will spread authentic, positive word- of-mouth © Web Media University 2013. All rights reserved.
    • Know your Brand Advocates  Get to know their business  Can you send them referrals?  How can you help them?  Don't assume if someone is a Brand Advocate that they will stay one  You have to keep earning their respect and referrals How can you help your Brand Advocates? © Web Media University 2013. All rights reserved.
    • Ask for Referrals  Ask them to post a review on Google Places, Yelp, TripAdvisor, LinkedIn and any other sites for your industry  Give them your business cards so they can share with people they know Do you ask your brand advocates for referrals? © Web Media University 2013. All rights reserved.
    • Employees Inspire Brand Advocates  Fastest way to create Brand Advocates is to create employees that love the company they work for  Employees naturally share positive word of mouth and deliver exceptional customer experiences  They share every idea they have to help the company and it's products/services to thrive! Are your employees Brand Advocates? © Web Media University 2013. All rights reserved.
    • Bring Your Brand Advocates Together  Create a customer advisory group  Host events to get your Brand Advocates together  Invite the media so they can hear why they love your brand!  Build relations with your Brand Advocates + build employee morale + generate customer testimonials for marketing How can you get your Brand Advocates together? © Web Media University 2013. All rights reserved.
    • Brand Advocates Love Promo Items  Brand Advocates love to promote your company logo  Make it a reward for them  Offer your promo items for sale on your website  Easily identify your true Brand Advocates when they buy your promo items  Thank them for supporting your brand! Do you offer promotional items for your brand? © Web Media University 2013. All rights reserved.
    • Takeaways  How can you build a community with Social Media?  How can you acquire more Brand Advocates?  What can you do to continue inspiring and rewarding your current Brand Advocates? © Web Media University 2013. All rights reserved.
    • Amazing Limited Time Offer! Free 7 Day Campus Tour of Web Media University! © Web Media University 2013. All rights reserved.
    • Questions and Answers What questions can I help answer? Thank you for participating! Michelle Hummel Web Media University http://www.WebMediaUniversity.com Phone: 877-224-0478 michelle@webmediauniversity.com © Web Media University 2013. All rights reserved.