Social Media - Take Your Marketing Strategy to the Next Level

Social Media:
Inbound Marketing
Take your marketing to the next level
Pinnacle
Michelle Hillaert
Social Media Consultant
http://pinnacleofindiana.com

Insert video via @equalman, www.socialnomics.net
Social Media Revolution 2 (Refresh)

Why use Social Media?
Web Site
Television
The Natural Progression of Marketing
through Media
Radio
Social Media

What IS Social Media?
Win friends & Influence people.
Sound Familiar?

Benefits - Building Relationships
Personal level
Transparency
Trust – Prefer to do business with someone you know.

Benefits - Reputation Management
Local
and
National
Jakarta Post / J. Adiguna

Benefits – Idea Generation

Benefits – Competitor Research

Networking through
Direct Connections
Company profile vs.
Personal
Great tool for HR
Job Listings
Recommendations – business and personal

Listening and participating in conversations
Microblogging
Referrals to valuable info
Twitter lists

User Profiles
Personal
Groups
Built around Organization or Cause
Privacy Settings
Photo by Hedrok

FacebookPage
Users “Like” your page
Grow virally
Advertise events
Customization
Targeted marketing

FacebookOpenGraph
Welcome to the
“Social Web”

Gary VaynerchuckWine Library TV

Making Social Media
A Game!

Blogging
Share your Expertise!
Build your reputation
Social Media Optimization
Give personality to your company
Build community through reciprocal Linking

The Social Media Cycle
Blog/Website
Organization

Mommy Blogger– MomAdvice.com
@momadvice
Starts writing,
sharing ‘mom advice.’
Results???
Respected speaker, writer… represents large brands like Kenmore, Glade, Wal-Mart, etc.
Blogging makes a Difference!

Lake Arrowhead
“What are we going to do?”
Business lacking
No money for advertising
Turn to social media
Experience Social Media Success!

Tying It All Together
“Search engines, Twitter, Foursquare, status updates… help Marketers listen (and respond) to consumers
at their point of need.”
Six Pixels of Separation
http://www.twistimage.com/

GettingStarted
What’s YOUR story?
Branding
Listen
Create goals
What kind of presence do you need?

CreateAccountsand Set Up Profiles
You are your own brand.
1. Secure your username
2. Set up accounts
3. Profile branding

ProfileBranding

Create Your Customized Strategy
What do your customers want?
Content list - 90/10 Rule
Social Media Person/Team
Define tactics
Social Media Policy

Be Active
Continue to grow as an information leader.
Keep profile updated & creative
Keep status updated
Have patience and be consistent
Getting the word out

Common Mistakes in Social Media
Try to avoid these mistakes:
Forgetting 90/10 Rule
Be careful what you post
Following a ton of people
Beware of automation

Social Media – Ongoing
“It’s a process, not an event... Events are easier to manage, pay for and get excited about.
Processes build results
for the long haul.”
Seth Godin
Sethgodin.typepad.com
December 10, 2009

Next Steps

Pinnacle in Social Media
http://pinnacleofindiana.com/blog
Twitter: @pinnacleindiana
LinkedIn: http://www.linkedin.com/companies/pinnacle-group-of-indiana

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Social Media - Take Your Marketing Strategy to the Next Level

by Michelle Hillaert on May 25, 2010

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Social Media - Take Your Marketing Strategy to the Next Level — Presentation Transcript