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Learn about blogging from the why to "What do I blog about?"

Learn about blogging from the why to "What do I blog about?"



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  • TrustShows off expertise of blogger – helps build reputation of your companyLink to other articles on blogs of peers – cannot be expert in everything “We” is better than “me”A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “bloggerWhat unique need are you meeting?You have the expertise… the key is finding a way to get it out there…--- Content – Can use ghost-writer
  • Build your reputationSocial Media OptimizationGive personality to your companyBuild community through reciprocal Linking
  • (Customers, partners, suppliers and your broader industry as a whole.)
  • 2004

Blogging Blogging Presentation Transcript

  • Blogging:
    Inbound Marketing
    Take your marketing to the next level
    Michelle Hillaert
    Social Media Consultant
  • Blogging
    Blogging is essentially “earned media,” or a chance to let entrepreneurs get to know me by sharing my thoughts online with complete transparency.
  • Why Blog?
    Share your Expertise!
    Become the expert. Be the thought leader in your industry.
    Build customer relationships. By focusing on customer needs and not selling, you can build relationships and trust. Blogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback.
    Knowledge management. Readers can find valuable information they need, and company reps can use the blog as a resource with customers/readers
    Rank high in search engines. Search Engines reward sights that are updated often.
  • The Social Media Cycle
  • What Should You Blog About?
    Discover your Passion!
    Define your target audience. Who do you want to build a relationship with?
    What kind of information will your target audience find valuable?
    Find your niche. Try to talk about something that is differentiated from what other blogs in your field cover, even if your approach is just slightly different or new.
    Be passionate about what you write. Make sure the topic is something that you’ll have a passion for writing about on a regular basis.
    Keep up your blog. If you’re not going to keep up with your blog, you shouldn’t start one in the first place.
  • How Do I Create A Following?
    Be yourself and Have Fun!
    Be authentic – Use your own style and voice. Don’t try to be someone else.
    Be transparent – Be willing to talk like a human being, show feelings and a point of view.
    Get inside your readers minds - Each time you present, you need to think about who is in the audience and what they want to hear.
    Solicit feedback – Ask people what they want to read about and then cover those topics.
    Don’t be offensive or take public risks – Don’t be too extreme with jokes and comments.
    Have fun – Make writing fun, if writing becomes a chore, it will show.
  • Mommy Blogger–
    Starts writing,
    sharing ‘mom advice.’
    Respected speaker, writer… represents large brands like Kenmore, Glade, Wal-Mart, etc.
    Blogging makes a Difference!
  • Example Blogs and Resources
    Continuing the Research!
    Blog Examples:
  • Pinnacle in Social Media
    Twitter: @pinnacleindiana