Creating A Product To Sell Online

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Slide OneWelcome to Social Buzz. You’re about to discover how hospitality businesses all over the world are using the internet the right way to explode their sales and profits....and how you can join them. Why do I say I’m going to show you how to use the internet the right way? Because most bars, clubs and restaurants use the internet the wrong way...the worst way. They focus on search engines to attract new clients to their business as their main strategy....and that is a recipe for disaster...but then, you already know that. Your website probably gets only a handful of visitors a day and you may have already written it off as a way to expand your business...but the truth is that it’s your strategy of depending on Google to iuncrease your business is what you should write off, not the internet. There’s more than one way to skin this cat. If you take a few minutes to listen to watch this video, I promise you...I will show you how to transform your business using the internet in a way that you have never considered, but which you will immediately understand. I’m going to show you how to turn your disasteros web presence it into a crazy profit generating machine. You’re about to see our “Buzz Marketing” system and how smart entrepreneurs who run pubs, clubs and restaurants are doubling their business in record time using Buzz Marketing, even in this climate!

Slide TwoBefore we look at Buzz Marketing, lets look at the old way of generating business for bars, clubs and pubs.First, you need to generate knowledge of and interest in your business. Most hospitality businesses do this through mass advertising in one way or another. Lets say that your message gets in front of 100 people. Of those 100, 5 are interested and respond favourably to your offer, maybe making a mental note to visit your business in the future. One of the 5 is immediately interested and visits your business that week for a night out. What happens to the 4 who are interested but who aren’t in the market right now? The answer is that as time goes by, their interest declines until eventually they are lost as a legitimate lead. We’ve all done it. We’ve all driven past a bar or a restaurant and said to ourselves “I’ve been meaning to go there for ages”. Guess what...every bar, club and restaurant is exactly the same...they have tons of potential customers out there who just haven’t got round to visiting them yet...they’re just waiting for an excuse and some free time. Most businesses have far more people who are thinking of going than those who actually go! If you can tap into that group somehow, your business would surge overnight!Now...what about the one customer who came to your business through your advertising?They may have a nice time and liked your business, but in many cases, if you lack a method for following up and generating repeat visits, many times these people are also lost forever or come back much less frequently that they might do other wise. This isn’t ideal for you...and it isn’t ideal for them either. They like your business and want to use it...they often just need a gentle reminder or an excuse to visit!The effect of this old way of marketing and failure to follow up...is that in order to double sales, you have to get your message in front of twice as many people, which costs more money. During a recession when people are spending less, the response rates to mass advertising drops and you might have to get your message in front of 4 times more people to double your business. Eventually, you hit a level where you cannot recoup the costs of advertising given what you guess the response rates are (because it’s very difficult to KNOW what the results are from traditional advertising) and so you logically cut your advertising spend. In some cases, especially in businesses where debt gearing and the dependency on advertising for customers is high, the business goes into a death spiral when advertising spends are cut. Many businesses then close their doors...we’re seeing this all around us...and it’s growing....fast.This blanket advertising is a very inefficient way to grow a business since the initial interest shown by your hottest potential customers is lost forever if you have no way to follow up with them. This follow up failure costs businesses millions of pounds a year...and the results are all to predictable....(next slide)

Slide ThreeResults...Dying Media Are Becoming Less Effective and are directly killing bars, restaurants and clubs through poor advertising returns.The old way is getting less and less efficient as consumers tighten their belts. What worked during the boom is working less and less. We are seeing all around us the failing of businesses that aren’t able to adapt to both the new economic reality and the new marketing reality. Many businesses are falling further and further into the red as they struggle to attract enough customers to keep the business alive, never mind growing....and that just stinks...because there is a much better way...(next Slide)

Slide FourWhat if you could capture your customers details when they were “hot”..the exact moment they showed interest...while sitting in their homes or offices..... and then send them automatic follow up messages to encourage them to come to your business...to regularly remind them of your changing offer? Do you think that would make a difference? We know it does. It sky rockets businessesIf you capture the details of the customers who like your advertising message, and then follow up with them over and over again, you have more chances to keep their interest hot, more chances for them to share your message, while continually keeping your message fresh in their mind, telling them about what’s going on in your business....you keep their fire for your business burning bright for much longer. The “follow up” method is statistically proven to increase sales in every single industry where it has been used. Every last one. The costs of implementing follow up marketing means that it is no longer restricted to rich companies. The cost of putting this in place has plummeted in recent years thanks to technology and now it’s possible for restaurants, bars and clubs to use follow up marketing effectively. By capturing their contact details, you can send your messages to your ever expanding customer base over and over again which brings in business from your advertising efforts immediately and then again weeks and even months later....when your customers are ready to act...rather than when do your initial advertising. The impact on your sales should be obvious!But that’s just the start of Buzz Marketing.....(new slide)

Slide 5With new technology and social trends, you enable your customers to easily and quickly spread your message for you to dozens of their friends with one click of a mouse.Your customers friends are likely to live in your catchment area. This sharing ability gives your messages the potential to spread virally around your local area within your target market. By capturing your customers interest right at the point where they are hottest, and enabling them to share the message with their friends with the click of a mouse, it’s looks almost magical how you get your message into the hands of a lot of people who otherwise wouldn’t have seen it or responded to it but who may be interested in it. When your message is sent to them by their friends, they are many times more likely to respond favourably to it than they are to respond to “old advertising” like a newspaper advert. This is the new marketing reality....and businesses all over the UK are waking up to just how powerful this method for communicating with customers is. Many are doubling sales in months and then doubling them again....even in this climate. Buzz Marketing is that powerful. By using email, text messaging, social networks like Facebook and our automated referral generating software, the response rates and returns from your marketing efforts skyrockets. (next Slide)

Slide 6Once you add the ability for your customers to share your message with masses of their friends, you get a snowball effect. More people visit your website and register their interest, more people join your database, more people will see your follow up messages, more people tell their friends with the click of a mouse and the end result is that you get more sales...and once this is set up, they all come in on virtual autopilot!

Slide 8Would you rather have this.... the old way....where you fork out money week after week for advertising which you can’t normally say for certain is even working, but which you can say for certain only captures a fraction of the interest in your business that is out there.....Or would you rather have this....

Slide 9A way to grow your business using technology, follow up marketing, one-click mass sharing using emails, text messages, social networks and referral software....because the choice truly is yours!....and the best about it is that the results will be predictable.

Slide 10Buzz Marketing uses trends that are increasing strongly. Email marketing, the use of social networks, text messaging and internet access are now mainstream. Businesses which use these trends to spread their marketing message just keep improving their results exponentially, even in this environment.Unlike newspaper advertising or the yellow pages, with buzz marketing, you don’t start from scratch every week and miss most of your chances to bring customers through the door. You continually build up a valuable business asset, a database of your customers...that you can sell to over and over again....and this only scratches the surface of what you can achieve with a customer database. This is the new, smart way to market to double your business. (new slide).

Slide 11But it could be a nightmare. Doing this in house would mean that you will need at least one full time person to do everything for you...costing thousands per month...assuming that you can find someone with the necessary skills and kowledge....which is unlikely.This person would need to set up the right systems on your website or build you a new site, then design the referral software that we use, find out what works and what doesn’t work in getting people to give you their contact details, write direct response copy to send to your customers, send thousands of emails each week, manage the customer database, track and optimise the results, test and tweak follow up messages, give you regular updates on the numbers, show you how best to expand your customer database, integrate social network marketing, and much more.....it could be an absolute nightmare....You could do it all in house....or you could let the specialists take everything off your hands....(new slide)

Slide 12Because that’s what we do. We designed our systems to make Buzz Marking a hands off dream solution for your business....we can make it a breeze for you because we are specialists.If you’re no longer happy to leave most of your profits on the table while most of your marketing budget is wasted and a majority of the people who like your offer never see the inside of your business, then you need to speak to us. If you realise that the economic environment has changed and that to be successful going forward, you have to work smarter with new, measurable technologies and new ways of doing business, then you need to speak to us. If you don’t have thousands of pounds to spend each month on advertising that doesn’t work....or on hiring staff to do all this for you, then you need to speak to us. Just fill in the form below to take the first step into our well oiled machine. We’ll show you how to begin to capture and follow up with your hot prospects and existing customers. Then you’ll discover how to get your customers to spread your marketing message at the click of a mouse to hundreds of people. All the while you will be making your marketing returns completely transparent so that you can double your sales....on autopilot.You need to be quick. We only have 30 spots available in 2009...and they will be gone by Mid January...I guarantee it. Make sure you’re one of the lucky ones by filling in the form below. Good luck!

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Creating A Product To Sell Online - Presentation Transcript

Get Your Sales Soaring and Save Money at the same time!
Online Marketing Strategies
To take your business to the world!
www.thewebsitemarketingcoach.com
Old Way – Follow Up Failure
Like it, but not
right now....
Lost Forever
Many lost forever,
unless you follow up
www.thewebsitemarketingcoach.com
Results...Dying Media Getting Less Effective and are directly killing businesses in your industry through ever decreasing advertising returns.
www.thewebsitemarketingcoach.com
New Way – Capture Contact Details and Add Automated Follow Up
Marketing
www.thewebsitemarketingcoach.com
Add The Ability to Spread Your Offer to Hundreds of People With One Click....
www.thewebsitemarketingcoach.com
Something Wonderful Happens...
Marketing
Friends respond
One click mass share
www.thewebsitemarketingcoach.com
Best of all....this type of marketing is 100% trackable!!
Do more of what’s working, less of what isn’t!!!!!!!!!
www.thewebsitemarketingcoach.com
Stop wasting money and effort on customers who are interested, but not ready yet
Like it, but not
right now....
Lost Forever
Many lost forever,
unless you follow up
www.thewebsitemarketingcoach.com
Capturing hottest interest immediately, steadily building a database and making it easy to share message...
Marketing
Friends respond
One click mass share
www.thewebsitemarketingcoach.com
Results Just Keep On Improving!
www.thewebsitemarketingcoach.com
It Could Be A Nightmare...
www.thewebsitemarketingcoach.com
Or It Could Be ABreeze...
Get a free, no-obligation private consultation with me, valued at $249!
Via phone or in person
My contact info:
michelle@thewebsitemarketingcoach.com
Ph: 0404 859 883
www.thewebsitemarketingcoach.com