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Top 10 TO-DOs
      Before the End of 2010

     Michelle Chance-Sangthong
http://www.RedHawkStrategies.com
Michelle Chance-Sangthong


  15 Year Web Veteran

  SEO and Social Media Consultant

  Helps businesses leverage more
  p...
My Take Aways


 At the beginning of each section, I share with
  you WHY I think this concept is important.




Top 10 TO...
1) Remarketing

A CONCEPT I had never personally heard of...

  Imagine MARKETING to people who have
  already visited YOU...
Remarketing




Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
Remarketing
http://www.google.com/ads/innovations/remarketing.html



  Google AdWords and other Ad Networks

  STALK visi...
Remarketing




Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
2) Create Videos

               Shocked at the Jaw-Dropping
               VIDEO Statistics for YouTube

       2,000,000...
Create Videos
               http://www.youtube.com/t/fact_sheet




Top 10 TO DOs Before the End of 2010 Presented by: Mi...
Create Videos
               http://www.youtube.com/t/fact_sheet




Top 10 TO DOs Before the End of 2010 Presented by: Mi...
Create Videos
               http://www.youtube.com/t/fact_sheet




Top 10 TO DOs Before the End of 2010 Presented by: Mi...
3) Build Links

Discussed and Presented MORE than any
other topic in 5 days of presentations and
breakouts.

On Site SEO i...
Build Links


   CONTEXTUAL, Keyword Rich linking
is better than a URL link ... in MOST CASES




Top 10 TO DOs Before the...
Build Links
  Active link building plan to get more links
  than 1-5 on Google

  Anchor link text distribution matters

 ...
Build Links
                                                                Links
                                        ...
Build Links

 Get More Links
than Places 1 to 5
    for your
    keyword




     Top 10 TO DOs Before the End of 2010 Pre...
Build Links
                  http://www.opensiteexplorer.com




Top 10 TO DOs Before the End of 2010 Presented by: Miche...
Build Links

  Write and Distribute Articles

  Do not use “BLACK HAT” tricks on
  your own site

  Social Bookmarking

  ...
4) Create Link Bait

                    A way to let OTHERS
                  build back links FOR YOU

      Creating LI...
Create Link Bait
  Passive Link Building

      Widgets

      Quizzes

      Badges

  Give visitors a GOOD REASON to giv...
Create Link Bait
            Embed Code on Their Site




Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chan...
Create Link Bait
 Embedded with Back Link on my site




Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chanc...
Create Link Bait
                   http://www.freshbadge.com




Top 10 TO DOs Before the End of 2010 Presented by: Miche...
Create Link Bait
    http://www.quibblo.com/wordpress-quizzes-surveys




Top 10 TO DOs Before the End of 2010 Presented b...
5) Usability

               I had always believed
        USER TESTING was EXPENSIVE
      and that I really COULD NOT af...
Usability

  Does the VISITOR “get” what YOU think is
  obvious?

  Don’t make them feel foolish

  Run user tests



Top ...
Usability
                   http://www.usertesting.com




Top 10 TO DOs Before the End of 2010 Presented by: Michelle Ch...
6) Get Press

            Online Press Releases are
        UNDER Utilized by Local Businesses.

 We have used it for Nati...
Get Press

  Be Newsworthy

  Distributed Globally and Locally

  Gets Back Links

  Get Local Press Coverage



Top 10 TO...
Get Press
                http://www.onlineprmedia.com




Top 10 TO DOs Before the End of 2010 Presented by: Michelle Cha...
Get Press

                                                                    1,000+ places
                             ...
7) Keyword Research

No matter WHERE you are in your business,
your business can always be enhanced with
keyword research ...
Keyword Research
  Where are you ranking?

  Are you missing the “low hanging fruit”?

  What are “buying” keywords?

  Wh...
Keyword Research
                  http://www.keywordspy.com




Top 10 TO DOs Before the End of 2010 Presented by: Michel...
8) Improve Conversion


 From a survey in my own class ... most of the
 professionals in the room DID NOT have a
 method f...
Improve Conversion
  Determine a baseline measurement

  Compare apples to apples

  Setup GOALS inside Analytics

  Test,...
Improve Conversion
                 http://www.google.com/analytics/




Top 10 TO DOs Before the End of 2010 Presented by...
9) Find Sweet Spots


              You can make MORE PROFITS
                    with LESS EFFORT




Top 10 TO DOs Befor...
Find Sweet Spots

  Keywords sending high traffic, but low
  conversion - Improve Conversion

  Keywords with high conversi...
Find Sweet Spots
                         Requires
                                            Higher
                    ...
Find Sweet Spots
                   http://www.marketsamurai.com




Top 10 TO DOs Before the End of 2010 Presented by: Mi...
10) Facebook


                       500,000,000 FRIENDS
                         need I say more?




Top 10 TO DOs Befo...
Facebook
  Be engaging

  Create opt-in page to collect emails

  Offer Facebook ONLY deals

  Test “Pay Per Click” ads in...
Facebook
http://www.facebook.com/pages/Wire-Sculpturecom/103276633044831




  Top 10 TO DOs Before the End of 2010 Presen...
Facebook
http://www.facebook.com/pages/Jacksonville-FL/Flexible-Corporate-Housing/157840284249425




      Top 10 TO DOs ...
SUMMARY
1) Remarketing - http://www.google.com/ads/innovations/remarketing.html


2) Create Video - http://www.youtube.com...
SUMMARY
6) Get Press - http://www.onlineprmedia.com


7) Keyword Research - http://www.keywordspy.com


8) Improve Convers...
Thank You
Michelle Chance-Sangthong
   http://twitter.com/michellechance

  http://facebook.com/michellechance

    http:/...
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Top 10 To Dos To Make Your Website More Profitable Before the End of 2010 by Michelle Chance-Sangthong

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http://www.redhawkstrategies.com/blog/top-10-to-dos-before-the-end-of-2010-for-more-website-profits/

This webinar was presented by Michelle Chance-Sangthong as a summary of the Top 10 Takeaways from Stompernet and SEO Pro Event in Las Vegas. In these slides, you'll discover the Top 10 things YOU can do for your website profits BEFORE the end of 2010.

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  • Transcript of "Top 10 To Dos To Make Your Website More Profitable Before the End of 2010 by Michelle Chance-Sangthong"

    1. 1. Top 10 TO-DOs Before the End of 2010 Michelle Chance-Sangthong http://www.RedHawkStrategies.com
    2. 2. Michelle Chance-Sangthong 15 Year Web Veteran SEO and Social Media Consultant Helps businesses leverage more profits from their web marketing Attended and presented for Stompernet and SEO PRO events in Las Vegas Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    3. 3. My Take Aways At the beginning of each section, I share with you WHY I think this concept is important. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    4. 4. 1) Remarketing A CONCEPT I had never personally heard of... Imagine MARKETING to people who have already visited YOUR website, AFTER they leave your site. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    5. 5. Remarketing Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    6. 6. Remarketing http://www.google.com/ads/innovations/remarketing.html Google AdWords and other Ad Networks STALK visitors after they leave your site Display ads to visitors AFTER they’ve left your website Opportunity to be CREATIVE with banners Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    7. 7. Remarketing Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    8. 8. 2) Create Videos Shocked at the Jaw-Dropping VIDEO Statistics for YouTube 2,000,000,000* Video VIEWS Per Day ... *2 BILLION Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    9. 9. Create Videos http://www.youtube.com/t/fact_sheet Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    10. 10. Create Videos http://www.youtube.com/t/fact_sheet Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    11. 11. Create Videos http://www.youtube.com/t/fact_sheet Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    12. 12. 3) Build Links Discussed and Presented MORE than any other topic in 5 days of presentations and breakouts. On Site SEO is NO LONGER ENOUGH, even on LOCALLY based websites. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    13. 13. Build Links CONTEXTUAL, Keyword Rich linking is better than a URL link ... in MOST CASES Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    14. 14. Build Links Active link building plan to get more links than 1-5 on Google Anchor link text distribution matters DIY or Outsource Remember INTERNAL LINKING Build LINKS to your LINKS Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    15. 15. Build Links Links to your links Web page Links with link to your links Horse Your Saddles Horse Saddle Links to your Page links Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    16. 16. Build Links Get More Links than Places 1 to 5 for your keyword Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    17. 17. Build Links http://www.opensiteexplorer.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    18. 18. Build Links Write and Distribute Articles Do not use “BLACK HAT” tricks on your own site Social Bookmarking Article Rewriting for Related Sites Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    19. 19. 4) Create Link Bait A way to let OTHERS build back links FOR YOU Creating LINKS can be hard, making something COOL to link to, could be easy. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    20. 20. Create Link Bait Passive Link Building Widgets Quizzes Badges Give visitors a GOOD REASON to give you a GREAT link Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    21. 21. Create Link Bait Embed Code on Their Site Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    22. 22. Create Link Bait Embedded with Back Link on my site Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    23. 23. Create Link Bait http://www.freshbadge.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    24. 24. Create Link Bait http://www.quibblo.com/wordpress-quizzes-surveys Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    25. 25. 5) Usability I had always believed USER TESTING was EXPENSIVE and that I really COULD NOT afford it. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    26. 26. Usability Does the VISITOR “get” what YOU think is obvious? Don’t make them feel foolish Run user tests Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    27. 27. Usability http://www.usertesting.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    28. 28. 6) Get Press Online Press Releases are UNDER Utilized by Local Businesses. We have used it for National Campaigns, but never really grasped the “LOCAL” power. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    29. 29. Get Press Be Newsworthy Distributed Globally and Locally Gets Back Links Get Local Press Coverage Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    30. 30. Get Press http://www.onlineprmedia.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    31. 31. Get Press 1,000+ places indexed in 36 Hours Not ALL will Stick ... But MANY will Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    32. 32. 7) Keyword Research No matter WHERE you are in your business, your business can always be enhanced with keyword research and implementation. I was surprised at how often people ask “where to start” ... Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    33. 33. Keyword Research Where are you ranking? Are you missing the “low hanging fruit”? What are “buying” keywords? Which of your keywords are the most profitable? Test keywords with PPC before SEO Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    34. 34. Keyword Research http://www.keywordspy.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    35. 35. 8) Improve Conversion From a survey in my own class ... most of the professionals in the room DID NOT have a method for measuring and improving conversion. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    36. 36. Improve Conversion Determine a baseline measurement Compare apples to apples Setup GOALS inside Analytics Test, measure, rinse, repeat That which you measure can be improved Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    37. 37. Improve Conversion http://www.google.com/analytics/ Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    38. 38. 9) Find Sweet Spots You can make MORE PROFITS with LESS EFFORT Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    39. 39. Find Sweet Spots Keywords sending high traffic, but low conversion - Improve Conversion Keywords with high conversion, but low traffic - Send More Traffic Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    40. 40. Find Sweet Spots Requires Higher Fewer Traffic Back Volume Links Already Indexed in Search Results Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    41. 41. Find Sweet Spots http://www.marketsamurai.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    42. 42. 10) Facebook 500,000,000 FRIENDS need I say more? Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    43. 43. Facebook Be engaging Create opt-in page to collect emails Offer Facebook ONLY deals Test “Pay Per Click” ads inside Facebook Hold Contests Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    44. 44. Facebook http://www.facebook.com/pages/Wire-Sculpturecom/103276633044831 Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    45. 45. Facebook http://www.facebook.com/pages/Jacksonville-FL/Flexible-Corporate-Housing/157840284249425 Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    46. 46. SUMMARY 1) Remarketing - http://www.google.com/ads/innovations/remarketing.html 2) Create Video - http://www.youtube.com/t/fact_sheet 3) Build Links - http://www.opensiteexplorer.com 4) Create Link Bait - http://www.freshbadge.com http://www.quibblo.com/wordpress-quizzes-surveys 5) Usability - http://www.usertesting.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    47. 47. SUMMARY 6) Get Press - http://www.onlineprmedia.com 7) Keyword Research - http://www.keywordspy.com 8) Improve Conversion - http://www.google.com/analytics/ 9) Find Sweet Spots http://www.marketsamurai.com 10) Facebook - http://www.facebook.com/pages/create.php SAMPLES: http://www.facebook.com/pages/Wire-Sculpturecom/103276633044831 http://www.facebook.com/pages/Jacksonville-FL/Flexible-Corporate-Housing/157840284249425 Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
    48. 48. Thank You Michelle Chance-Sangthong http://twitter.com/michellechance http://facebook.com/michellechance http://linkedin.com/in/mcsprofile
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