Top 10 To Dos To Make Your Website More Profitable Before the End of 2010 by Michelle Chance-Sangthong
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Top 10 To Dos To Make Your Website More Profitable Before the End of 2010 by Michelle Chance-Sangthong

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This webinar was presented by Michelle Chance-Sangthong as a summary of the Top 10 Takeaways from Stompernet and SEO Pro Event in Las Vegas. In these slides, you'll discover the Top 10 things YOU can do for your website profits BEFORE the end of 2010.

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Top 10 To Dos To Make Your Website More Profitable Before the End of 2010 by Michelle Chance-Sangthong Top 10 To Dos To Make Your Website More Profitable Before the End of 2010 by Michelle Chance-Sangthong Presentation Transcript

  • Top 10 TO-DOs Before the End of 2010 Michelle Chance-Sangthong http://www.RedHawkStrategies.com
  • Michelle Chance-Sangthong 15 Year Web Veteran SEO and Social Media Consultant Helps businesses leverage more profits from their web marketing Attended and presented for Stompernet and SEO PRO events in Las Vegas Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • My Take Aways At the beginning of each section, I share with you WHY I think this concept is important. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • 1) Remarketing A CONCEPT I had never personally heard of... Imagine MARKETING to people who have already visited YOUR website, AFTER they leave your site. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Remarketing Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Remarketing http://www.google.com/ads/innovations/remarketing.html Google AdWords and other Ad Networks STALK visitors after they leave your site Display ads to visitors AFTER they’ve left your website Opportunity to be CREATIVE with banners Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Remarketing Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • 2) Create Videos Shocked at the Jaw-Dropping VIDEO Statistics for YouTube 2,000,000,000* Video VIEWS Per Day ... *2 BILLION Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Create Videos http://www.youtube.com/t/fact_sheet Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Create Videos http://www.youtube.com/t/fact_sheet Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Create Videos http://www.youtube.com/t/fact_sheet Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • 3) Build Links Discussed and Presented MORE than any other topic in 5 days of presentations and breakouts. On Site SEO is NO LONGER ENOUGH, even on LOCALLY based websites. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Build Links CONTEXTUAL, Keyword Rich linking is better than a URL link ... in MOST CASES Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Build Links Active link building plan to get more links than 1-5 on Google Anchor link text distribution matters DIY or Outsource Remember INTERNAL LINKING Build LINKS to your LINKS Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Build Links Links to your links Web page Links with link to your links Horse Your Saddles Horse Saddle Links to your Page links Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Build Links Get More Links than Places 1 to 5 for your keyword Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Build Links http://www.opensiteexplorer.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Build Links Write and Distribute Articles Do not use “BLACK HAT” tricks on your own site Social Bookmarking Article Rewriting for Related Sites Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • 4) Create Link Bait A way to let OTHERS build back links FOR YOU Creating LINKS can be hard, making something COOL to link to, could be easy. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Create Link Bait Passive Link Building Widgets Quizzes Badges Give visitors a GOOD REASON to give you a GREAT link Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Create Link Bait Embed Code on Their Site Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Create Link Bait Embedded with Back Link on my site Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Create Link Bait http://www.freshbadge.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Create Link Bait http://www.quibblo.com/wordpress-quizzes-surveys Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • 5) Usability I had always believed USER TESTING was EXPENSIVE and that I really COULD NOT afford it. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Usability Does the VISITOR “get” what YOU think is obvious? Don’t make them feel foolish Run user tests Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Usability http://www.usertesting.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • 6) Get Press Online Press Releases are UNDER Utilized by Local Businesses. We have used it for National Campaigns, but never really grasped the “LOCAL” power. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Get Press Be Newsworthy Distributed Globally and Locally Gets Back Links Get Local Press Coverage Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Get Press http://www.onlineprmedia.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Get Press 1,000+ places indexed in 36 Hours Not ALL will Stick ... But MANY will Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • 7) Keyword Research No matter WHERE you are in your business, your business can always be enhanced with keyword research and implementation. I was surprised at how often people ask “where to start” ... Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Keyword Research Where are you ranking? Are you missing the “low hanging fruit”? What are “buying” keywords? Which of your keywords are the most profitable? Test keywords with PPC before SEO Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Keyword Research http://www.keywordspy.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • 8) Improve Conversion From a survey in my own class ... most of the professionals in the room DID NOT have a method for measuring and improving conversion. Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Improve Conversion Determine a baseline measurement Compare apples to apples Setup GOALS inside Analytics Test, measure, rinse, repeat That which you measure can be improved Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Improve Conversion http://www.google.com/analytics/ Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • 9) Find Sweet Spots You can make MORE PROFITS with LESS EFFORT Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Find Sweet Spots Keywords sending high traffic, but low conversion - Improve Conversion Keywords with high conversion, but low traffic - Send More Traffic Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Find Sweet Spots Requires Higher Fewer Traffic Back Volume Links Already Indexed in Search Results Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Find Sweet Spots http://www.marketsamurai.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • 10) Facebook 500,000,000 FRIENDS need I say more? Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Facebook Be engaging Create opt-in page to collect emails Offer Facebook ONLY deals Test “Pay Per Click” ads inside Facebook Hold Contests Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Facebook http://www.facebook.com/pages/Wire-Sculpturecom/103276633044831 Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Facebook http://www.facebook.com/pages/Jacksonville-FL/Flexible-Corporate-Housing/157840284249425 Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • SUMMARY 1) Remarketing - http://www.google.com/ads/innovations/remarketing.html 2) Create Video - http://www.youtube.com/t/fact_sheet 3) Build Links - http://www.opensiteexplorer.com 4) Create Link Bait - http://www.freshbadge.com http://www.quibblo.com/wordpress-quizzes-surveys 5) Usability - http://www.usertesting.com Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • SUMMARY 6) Get Press - http://www.onlineprmedia.com 7) Keyword Research - http://www.keywordspy.com 8) Improve Conversion - http://www.google.com/analytics/ 9) Find Sweet Spots http://www.marketsamurai.com 10) Facebook - http://www.facebook.com/pages/create.php SAMPLES: http://www.facebook.com/pages/Wire-Sculpturecom/103276633044831 http://www.facebook.com/pages/Jacksonville-FL/Flexible-Corporate-Housing/157840284249425 Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong
  • Thank You Michelle Chance-Sangthong http://twitter.com/michellechance http://facebook.com/michellechance http://linkedin.com/in/mcsprofile