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Planning, Promoting, Producing and Presenting A Webinar

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http://www.redhawkstrategies.com/blog/planning-a-webinar/ November presentation for the Business Advisory Council. How to Plan, Promote, Produce and Present a Webinar. Presented by Michelle ...

http://www.redhawkstrategies.com/blog/planning-a-webinar/ November presentation for the Business Advisory Council. How to Plan, Promote, Produce and Present a Webinar. Presented by Michelle Chance-Sangthong with Red Hawk Strategies.

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Planning, Promoting, Producing and Presenting A Webinar Planning, Promoting, Producing and Presenting A Webinar Presentation Transcript

  • PLANNING, PROMOTING, PRODUCING & PRESENTING A WEBINAR
  • PLANNING
  • Which comes first ? The Webinar or a Program? How much do you charge? How long should it be?
  • WHAT IS YOUR STRATEGY?
  • Educate / Establish Yourself as an EXPERT
  • Lead Generation / Filling Sales Funnel
  • Lead Generation / Filling Sales Funnel
  • Sell An Online Course
  • Regular Programming
  • Virtual Meetings
  • Which comes first ? The Webinar or a Program? How much do you charge? How long should it be?
  • How do you refine/narrow down a topic?
  • AUDIENCE & OBJECTIVE •Educate •Inform •Connect
  • Should you write your own text or hire a writer?  What about editing?
  • Should it be tested on a focus group before distribution at large?
  • PROMOTING
  • How to promote the webinar in a timely manner. How to set a webinar up and how to market it without spamming.
  • Sell The VALUE
  • • PROMOTE 2-3 WEEKS AHEAD • 1 WEEK REMINDER • DAY REMINDER • 1 HOUR REMINDER • GETTING STARTED NOW
  • PRODUCING
  • Concerned that without the resources of a large company, the webinar will not look as 'crisp' and 'professional'
  • Good, clear phone line (preferably Land Line) Broadband Internet Webinar Service
  • $49/month for 100 guests $140 for 500 minutes $0 for 150 attendees $99/month for 100 guests
  • Have a “DRESS REHEARSAL / TEST REHEARSAL”
  • What are some tips on providing a webinar and having material available for people to download?
  • Is it feasible to give consultations over the phone or through email for attendees outside of the area...regarding follow-up?
  • PRESENTING
  • Have an “ASSISTANT Presenter”
  • RECORD THE WEBINAR
  • ✓ Slides ✓ Audio ✓ Movie ✓ Transcript ✓ Articles ✓ Blog Posts ✓ Podcasts Reuse and Repurpose the content AKA syndication
  • What if almost no one shows up?
  • SOFTWARE DEMO
  • Michelle Chance-Sangthong http://twitter.com/michellechance http://facebook.com/michellechance http://linkedin.com/in/mcsprofile