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Creating an SEO Plan for a Website Makeover

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http://www.redhawkstrategies.com/blog/creating-an-seo-plan-for-a-website-makeover/ These slides are from a presentation for the Jacksonville SEO Meetup. Great interaction from the group tonight, too. …

http://www.redhawkstrategies.com/blog/creating-an-seo-plan-for-a-website-makeover/ These slides are from a presentation for the Jacksonville SEO Meetup. Great interaction from the group tonight, too.

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Transcript

  • 1. Creating An SEO Plan for a WEBSITE MAKEOVER Michelle Chance-Sangthong
  • 2. New Websites • No where to go but UP • Anything could be opportunity • Lower risk of “losing ranking”
  • 3. Where have you been? • Domain History • Web Site History • Past Success & Failure
  • 4. Where are you now? • Page Rank • Ranking Keywords • Baseline Traffic • Traffic Sources
  • 5. Where do you want to go? • Target Market • Desired Action • Profitable Keywords
  • 6. Possible Pitfalls • Client X: Past Life in A Different Niche • Client X: Killing Off Profitable Pages • Client Y: Improper Setups ★ Analytics, Adwords, Webmaster Tools
  • 7. Creating the Right Plan • Preserve Existing Rank • Attract The Right Market • Increase Targeted Traffic
  • 8. Letʼs Get To Work Setup 101: • Google Analytics • Google Webmaster Tools • If PPC Connect Adwords and Analytics Accounts
  • 9. Analyze Target Website • Google Analytics & Webmaster Tools • Back Links (Contextual) http://www.opensiteexplorer.com • Current Ranking Pages http://www.keywordspy.com • Keyword Research http://www.keyworddiscovery.com
  • 10. Which Keywords Do We Target? • Create a Top 10, 20, 50 list • Start with Top Rankers • Good (i.e. Profitable) Traffic Volume • Long Tail Potential • Faster Results Potential
  • 11. Analyze The Competition • Market Samurai OR • Create a Competition Chart • What Pages Rank (By Keyword) • # of Back Links for Targeted Keywords • Location of Back Links • Link Distribution
  • 12. Chart Sample / Market Samurai
  • 13. Now What? • Prioritize Your Target • Create the On Site Plan • Create the Back Link Plan
  • 14. The Sweetest Spot Requires Higher Fewer Traffic Back Volume Links Already Indexed in SERPS
  • 15. On Site Planning • Donʼt Break Ranking Pages • Setup 301 Redirect if URLs must change • Create Clickable Keyword Title Tags • Write Clickable Meta Descriptions • Establish Keyword Rich Internal Linking and Navigation
  • 16. Back Link Plan • Establish Top Target Pages • Estimate “Back Links Needed” • Set a plan for Back Links per month • Your Back Links NEED Back Links
  • 17. Discussion
  • 18. Thank You Michelle Chance-Sangthong http://twitter.com/michellechance http://facebook.com/michellechance http://linkedin.com/in/mcsprofile