Creating an SEO Plan for a Website Makeover

Creating An SEO Plan for a WEBSITE MAKEOVER Michelle Chance-Sangthong

New Websites • No where to go but UP • Anything could be opportunity • Lower risk of “losing ranking”

Where have you been? • Domain History • Web Site History • Past Success & Failure

Where are you now? • Page Rank • Ranking Keywords • Baseline Trafﬁc • Trafﬁc Sources

Where do you want to go? • Target Market • Desired Action • Proﬁtable Keywords

Possible Pitfalls • Client X: Past Life in A Different Niche • Client X: Killing Off Proﬁtable Pages • Client Y: Improper Setups ★ Analytics, Adwords, Webmaster Tools

Creating the Right Plan • Preserve Existing Rank • Attract The Right Market • Increase Targeted Trafﬁc

Letʼs Get To Work Setup 101: • Google Analytics • Google Webmaster Tools • If PPC Connect Adwords and Analytics Accounts

Analyze Target Website • Google Analytics & Webmaster Tools • Back Links (Contextual) http://www.opensiteexplorer.com • Current Ranking Pages http://www.keywordspy.com • Keyword Research http://www.keyworddiscovery.com

Which Keywords Do We Target? • Create a Top 10, 20, 50 list • Start with Top Rankers • Good (i.e. Proﬁtable) Trafﬁc Volume • Long Tail Potential • Faster Results Potential

Analyze The Competition • Market Samurai OR • Create a Competition Chart • What Pages Rank (By Keyword) • # of Back Links for Targeted Keywords • Location of Back Links • Link Distribution

Chart Sample / Market Samurai

Now What? • Prioritize Your Target • Create the On Site Plan • Create the Back Link Plan

The Sweetest Spot Requires Higher Fewer Trafﬁc Back Volume Links Already Indexed in SERPS

On Site Planning • Donʼt Break Ranking Pages • Setup 301 Redirect if URLs must change • Create Clickable Keyword Title Tags • Write Clickable Meta Descriptions • Establish Keyword Rich Internal Linking and Navigation

Back Link Plan • Establish Top Target Pages • Estimate “Back Links Needed” • Set a plan for Back Links per month • Your Back Links NEED Back Links

Discussion

Thank You Michelle Chance-Sangthong http://twitter.com/michellechance http://facebook.com/michellechance http://linkedin.com/in/mcsproﬁle

http://michellechance.com	24
http://www.redhawkstrategies.com	22

Creating an SEO Plan for a Website Makeover

by Michelle Chance-Sangthong on Nov 09, 2010

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Creating an SEO Plan for a Website Makeover — Presentation Transcript