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Can I Use YouTube for Business Marketing

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Many people I talk with think that YouTube for for Music Videos or some viral joke that's going around. While it is that, there is so much more to it. An opportunity for business to market to and …

Many people I talk with think that YouTube for for Music Videos or some viral joke that's going around. While it is that, there is so much more to it. An opportunity for business to market to and connect with their customers around the world. In this presentation we review some of the STAGGERING YouTube statistics and get direction on the very basics of getting started using YouTube for business.

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Transcript

  • 1. Can I Use YouTube for Business Marketing?
  • 2. Let’s look at the numbers.http://www.youtube.com/yt/press/statistics.html February 2013 YouTube and the YouTube logo are registered trademarks of Google Inc., used with permission.
  • 3. 800,000,000unique visitors per month Photo Credit Fumika Harukaze
  • 4. 46times more per month than visit the MAGIC KINDGOM in a Year Photo Credit: CaryMelC
  • 5. 4,000,000,000 hours WATCHED each month Photo Credit: Jorge Barrios
  • 6. 4 BILLION ÷ 24 HOURS = 166 MILLON DAYS* *ROUNDED DOWN
  • 7. 4 BILLION ÷ 24 HOURS = 166 MILLON DAYS*166 MILLON ÷ 365 DAYS = 456 THOUSAND YEARS* *ROUNDED DOWN
  • 8. 4 BILLION ÷ 24 HOURS = 166 MILLON DAYS*166 MILLON ÷ 365 DAYS = 456 THOUSAND YEARS* 456 THOUSAND YEARS ÷ 78.2 YEARS (Average U.S. Life expectancy) *ROUNDED DOWN
  • 9. 4 BILLION ÷ 24 HOURS = 166 MILLON DAYS 166 MILLON ÷ 365 DAYS = 456 THOUSAND YEARS 456 THOUSAND YEARS ÷ 78.2 YEARS (Average U.S. Life expectancy)5,800 LIFETIMES*spent watching videos on YouTube Every Month *ROUNDED DOWN
  • 10. only 30% of Views from U.S. Photo Credit: Theshibboleth
  • 11. You Tube is really ... Derivative work Original Credit: Stanneredo
  • 12. WORLD WIDETELEVISION
  • 13. and 25% of thoseglobal views are...
  • 14. from a mobile device Photo Credit: Yutaka Tsutano
  • 15. In 2011 video viewsfrom mobile TRIPLED Photo Credit: Glenn Fleishman
  • 16. has the eyeballs. Photo Credit: LeuschteLampe
  • 17. So, what are you going to show them?
  • 18. http://www.youtube.com/watch?v=ahtZayhxb5UPRODUCT DEMOS
  • 19. ANIMATION http://www.youtube.com/watch?v=i68a6M5FFBc
  • 20. http://www.youtube.com/watch?v=qovsP1aaEQY SPEECHES &PRESENTATIONS
  • 21. POWERPOINT http://www.youtube.com/watch?v=xsxMDdbwIGQ
  • 22. Are you readyto make your first video?
  • 23. GET THE PLAYBOOKhttp://www.youtube.com/yt/playbook/getting-started.html
  • 24. What questions do your customersneed answers to?
  • 25. DO RESEARCH
  • 26. Write your script.Total time should be2 Minutes or LESS.
  • 27. If your script is longer than2 minutes - EDIT!Stay on Point.Be More Concise.Narrow your topic.
  • 28. PRACTICE. then ...
  • 29. MAKE A VIDEOhttp://www.youtube.com/yt/advertise/make-a-video.html
  • 30. OPTIMIZEhttp://www.youtube.com/yt/playbook/optimization.html
  • 31. ENGAGEhttp://www.youtube.com/yt/playbook/community.html
  • 32. Remember to close with a“CALL TO ACTION” like this ...
  • 33. Need More Help?Are you trying to implement a videostrategy for your business, butyou’re not sure where to start?Call 904-348-0115 orvisit http://www.michellechance.com
  • 34. Thank you.Michelle Chance-Sangthong904-348-0115facebook.com/MichelleChanceSangthongmichellechance.com