The Limitless CityPresented by Mind Palace
Big Idea: Limitless
Here’s how it started.
Boston Brain Trust
The Boston Brain Trust• Founded by the Governor in 2010 in combination with  the Innovation District.• Using the power of ...
Boston Brain Trust MembersDanah Boyd+ Senior researcher at Microsofts Kendall Square office+ Leading authority on how youn...
Mind Palace• A non-traditional ad agency founded by BU  graduates Michelle Carpenter, Ben  Johnson, Anne Sipio, Taylor Wal...
The Objective• To convince Facebook to found a new department right  here in our very own city, Beantown, MA.• And make Bo...
Strategy            Facebook     VC’s              Talent             Boston
Who we want.
Zuckerberg Pyramid               King Zuck              Facebook Execs            Facebook employees           Boston Face...
Boston Communities• Target Boston communities in order to put  pressure on King Zuck                     King Zuck        ...
Targets•   1) Scholars, students, and academics•   2) Start-up community                        Primary•   3) Venture capi...
“The Zuck”             What’s that I hear? The             sound of Boston crying             out to me? To the people    ...
What we can do.
Facebook’s Problems:    “How do we bring    our platform to the    future?”“How do we make the most         “How do we gro...
Boston’s Solutions:             We can             help!
What we can offer• Boston can offer things no other location can              A Special Combination:                      ...
Boston is ripe for the picking
Creative Executions
1) Manifest Facebook
2) Facebook Forward
3) FB∞• Forward-          FB∞  thinking  innovation  department• Objective: make  the future  Facebook a  reality by  deve...
4) Living Facebook• Objective: Show Zuckerberg the energy and  creativity that Boston can offer in a way he  can’t ignore
Living Facebook
The Results
Short-term             • Facebook opens               FB∞ in the               Innovation               District with     ...
Mid-term• Boston’s economy gets a critical boost from  the huge influx of students who want to  attend Boston schools
Long-term• FB∞’s presence in Boston leads to an attitude  shift in the entire population, inspiring  communities to mobili...
The Limitless City
In case you were wondering …• Minddddddd Palace!
The Limitless City
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The Limitless City

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A strategy-driven deck detailing our approach to the lack of social start-ups in Boston, despite a booming innovation community.

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The Limitless City

  1. 1. The Limitless CityPresented by Mind Palace
  2. 2. Big Idea: Limitless
  3. 3. Here’s how it started.
  4. 4. Boston Brain Trust
  5. 5. The Boston Brain Trust• Founded by the Governor in 2010 in combination with the Innovation District.• Using the power of ideas, the Trust fuels regional growth and job creation in Boston with collaborative innovation initiatives. Thought-leaders Innovators Venture Capitalists Consortium
  6. 6. Boston Brain Trust MembersDanah Boyd+ Senior researcher at Microsofts Kendall Square office+ Leading authority on how young people use technology and social media+ Widely published on the subject and gives high-profile talks at events such as SXSWJean Hammond+ One of Bostons most active and well connected angel investors+ Backs start ups including Zipcar and Crimson Hexagon+ Mentors up-and-coming start ups through a program called TechStars+ Runs workshops designed to introduce others to angel investingEdward Boches+ Chief Innovation Officer at Mullen advertising agency+ Pushing the boundaries of education at Boston University+ Great hair
  7. 7. Mind Palace• A non-traditional ad agency founded by BU graduates Michelle Carpenter, Ben Johnson, Anne Sipio, Taylor Walker, and Kate Worthey
  8. 8. The Objective• To convince Facebook to found a new department right here in our very own city, Beantown, MA.• And make Boston the epicenter of innovation.
  9. 9. Strategy Facebook VC’s Talent Boston
  10. 10. Who we want.
  11. 11. Zuckerberg Pyramid King Zuck Facebook Execs Facebook employees Boston Facebook users All Facebook users
  12. 12. Boston Communities• Target Boston communities in order to put pressure on King Zuck King Zuck Facebook Execs Facebook employees Boston Facebook users All Facebook users
  13. 13. Targets• 1) Scholars, students, and academics• 2) Start-up community Primary• 3) Venture capitalists• 4) General Bostonians Secondary Capitalize on the energy and passion that Boston culture is known for to excite these people and mobilize them for participation.
  14. 14. “The Zuck” What’s that I hear? The sound of Boston crying out to me? To the people of Boston, I hear you! I hear youuuuu!!!
  15. 15. What we can do.
  16. 16. Facebook’s Problems: “How do we bring our platform to the future?”“How do we make the most “How do we grow ourof our resources in innovative company in everyand effective ways?” direction towards future innovation?”
  17. 17. Boston’s Solutions: We can help!
  18. 18. What we can offer• Boston can offer things no other location can A Special Combination: Innovative businessesThe culture Energy Start-up community Academics Research The people
  19. 19. Boston is ripe for the picking
  20. 20. Creative Executions
  21. 21. 1) Manifest Facebook
  22. 22. 2) Facebook Forward
  23. 23. 3) FB∞• Forward- FB∞ thinking innovation department• Objective: make the future Facebook a reality by developing Facebook with limitless ideas
  24. 24. 4) Living Facebook• Objective: Show Zuckerberg the energy and creativity that Boston can offer in a way he can’t ignore
  25. 25. Living Facebook
  26. 26. The Results
  27. 27. Short-term • Facebook opens FB∞ in the Innovation District with 2,000 new employees, recru ited from Facebook Forward and Boston’s universities
  28. 28. Mid-term• Boston’s economy gets a critical boost from the huge influx of students who want to attend Boston schools
  29. 29. Long-term• FB∞’s presence in Boston leads to an attitude shift in the entire population, inspiring communities to mobilize in all of Boston’s notable arenas
  30. 30. The Limitless City
  31. 31. In case you were wondering …• Minddddddd Palace!

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