To Tweet or Not to Tweet IMEX13

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Michelle Bergstein @EventMktgMaven presents at IMEX America 2013 Las Vegas Technology Hub on best practices on Twitter for meeting and event professionals.

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To Tweet or Not to Tweet IMEX13

  1. 1. To Tweet…
  2. 2. Or not to Tweet..
  3. 3. That is the Question…
  4. 4. What will you Remember?
  5. 5. @EventMktgMaven #TweetIMEX13
  6. 6. Got Twitter?
  7. 7. What’s your handle? #TweetIMEX13 @EventMktgMaven
  8. 8. Want to start? Feel Overwhelmed?
  9. 9. What are your goals? Business Fun & Leisure Networking
  10. 10. Moniker @DahliaElGazzar
  11. 11. Moniker @JustRightDM
  12. 12. Moniker @EventMktgMaven
  13. 13. Get a Handle on It! Photo? Make it a good one! How do you want to be known? What is your area of expertise?
  14. 14. Bio? Yes Please. Can you describe yourself in under 160 characters?
  15. 15. Content (you’re in it for the networking) -Show your expertise -Share insight -Peek inside your world -Start Conversations
  16. 16. Content (you’re in it for the networking) Show your expertise
  17. 17. Content (you’re in it for the networking) Share insight
  18. 18. Content (you’re in it for the networking) Peek inside your world
  19. 19. Content (you’re in it for the networking) Start Conversations
  20. 20. Who’s Following Who? How to find your audience? -Hashtags
  21. 21. Who’s Following Who? How to find your audience? -Research
  22. 22. Who’s Following Who? How to find your audience? -Research
  23. 23. Who’s Following Who? How to find your audience? -Friend suggestions
  24. 24. What do you want to say? -Provide Value -Get Organized
  25. 25. What’s the daily plan? How do we start?
  26. 26. + We start with a daily calendar
  27. 27. Need Content?
  28. 28. Need Content?
  29. 29. Need Content?
  30. 30. Need Content? Pulse.me
  31. 31. Spread it Out
  32. 32. Scheduling
  33. 33. Management Bufferapp.com
  34. 34. Management Hootsuite
  35. 35. Recap *Strategy *Content Curation *Engagement *Tracking & Analytics
  36. 36. Thank you! eventindustrymarketing.com

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