What clients should know about Search Engine Optimization (SEO)

Search engines want to give users relevant results

To help make this happen

Website developers should apply certain best practices when coding websites

And clients should have a general understanding of them

This presentation is for you… the client

Here are a few best practices related to…

Page titles, file names and headings

Page Titles show up here

And here

They should describe the content of the page

They should also include words or phrases…

… that someone searching for information might use

… not words and phrases that you use

Google shows the first 65 or so characters, so keep that in mind

File names should describe the content of the page too

“ id2” isn’t very descriptive

If your web developer is creating a content management system for you…

so you can update the site once they’re done…

… ask them to make sure you have descriptive file names

They might really be impressed…

Or really annoyed…

But you’ll be a satisfied client 

Next are headings

Headings should be in heading tags (h1, h2, h3…)

Not font tags…

Ask your website developer not to use flash to design your site

Flash should only be used for images , not main content or navigation

Why?

Look at this site

Pretty, huh?

Let’s take a look under the hood

There’s a title

But not much else

So if someone entered “chiropractic/nutrition” in the search engine

Which is a little unlikely…

This site probably wouldn’t show up in the first few pages of results

Who knows when it would show up

There’s nothing on the page telling the search engine…

… that this is really a site about chiropractic nutrition

And…

People with visual disabilities, who use screen readers , wouldn’t have access to the content either

There you have it

The best practices for coding page titles , naming files and coding headings

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