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Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
Petal Fairies(tm) Toy Collection
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Petal Fairies(tm) Toy Collection

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A slideshow presentation of an available toy collection line, launched in association wtih ASAP Artists.

A slideshow presentation of an available toy collection line, launched in association wtih ASAP Artists.

Published in: Design
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  1.  
  2. <ul><li>Brand Description: On the other side of the wind, in a far away place is a land called Mythlandria where the Petal fairies live. Surrounded by flower gardens and forests, Mythlandria is a wonderful place filled with magic and good luck. The Petal Fairies were given a very special task. They are responsible for bestowing good fortune wishes on every child. Each fairy has her own unique flower and gift to bring and they fly by twilight to visit sleeping children everywhere. </li></ul><ul><li>  </li></ul><ul><li>Do you believe??? Petal fairies carry important positive and inspiring messages for children. So much more than just a play toy, they open the door to a magical world of wonder, creativity and fun. Fairies invite us to open our hearts and minds and allow them to lead us on a journey of new adventures and discoveries. Along the way we discover the amazing truth that the power to create lies within each one of us, young and old alike, if we just believe. </li></ul><ul><li>Much of the popularity of the Petal Fairies is attributed to the mystery that surrounds the myths of fairies. Present in stories from many different locations around the world, fairies are used to symbolize beauty and the natural world. Fairies are responsible for growing flowers and trees in the woods and caring for nature with their magic. From tooth fairies to fairy princesses, the magic and promise of love and joy is eternal. </li></ul>
  3. <ul><li>  PETAL FAIRY PLAY DOLLS: </li></ul><ul><li>Each fairy represents a flower and comes with a special message </li></ul><ul><li>The Petal fairies are 8 inches in height </li></ul><ul><li>They are articulated to be posed to stand or sit with bendable joints, and movable head and limbs. </li></ul><ul><li>Dolls have interchangeable butterfly, dragonfly and feather wings </li></ul><ul><li>Doll’s wigs are interchangeable, with regular hair colors and sparkly fairy hair </li></ul><ul><li>Each fairy doll is scented with the fragrance of it’s flower; e.g. rose scented Rose Fairy, and so on </li></ul><ul><li>Each fairy has a hard plastic flower case which opens into a bed for the fairy to sleep in </li></ul><ul><li>Each Petal fairy has her own storybook, which describes the fairy, what she likes, what she eats and how she looks after her flower </li></ul><ul><li>Each Petal fairy has a recorded version of her special wish, played by pressing a button on her back </li></ul><ul><li>Each fairy doll comes with a special code to be used on the interactive Petal Fairy website. The website features a magical fairy kingdom. Each fairy’s code unlocks her own special garden, home filled with games, puzzles, facts, activities and fun. They can create and style their own personal fairy online, design a virtual home and wardrobe for the fairy and decorate with furnishings and accessories; then share their creations with other users, print out pictures and coloring pages or send an e-card. Children are excited to collect them all and unlock various realms and worlds. </li></ul><ul><li>Each Petal Fairy has a storybook to go along with it, which outlines the characteristics of the signature flower and the fairy in charge of looking after those flowers. </li></ul><ul><li>Fairy stories and music on CD and downloadable mp3’s from the website for the Petal Fairy MP3 player </li></ul>
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  10. Bell Jar packaging for Petal Fairies
  11. Packaging Concept
  12. <ul><li>Illustrated Petal Fairy Books and Stories </li></ul>
  13. <ul><li>The Lost City of Mythlandria; series of illustrated Petal Fairy chapter book featuring Petal Fairies readers novel </li></ul>
  14. <ul><li>Petal Fairy Cartoon /Comic Book </li></ul>
  15. <ul><li>Illustrated Petal Fairy story books and chapter books featuring Petal Fairies readers novel </li></ul>
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  18. <ul><li>BRAND EXPANSION: </li></ul><ul><li>  </li></ul><ul><li>Petal Fairy Website has an educational component with information about trees, weather, flowers, gardening, environment, sun, clouds, nature, animals, plants, to the website, that anyone can visit and take part in by joining for free. (Kid’s encyclopedia) Website features updates and new releases. Interactive website </li></ul><ul><li>Fairy Channel on YouTube so fairy doll creations from kits can be posted. </li></ul><ul><li>This doll collection has the ability to create connections, discussions of fairy variations following the success of the NeoPets model. </li></ul><ul><li>Books and stories for each petal fairy and stories of Mythlandria </li></ul><ul><li>Marketing partnerships with floral companies, cereal companies and publishing firms. </li></ul><ul><li>Doll figures available in cloth, vinyl and as collectible figurines </li></ul><ul><li>Fairy journals, jewellery, storybooks, DVDs, </li></ul><ul><li>Petal Fairy Board Game </li></ul><ul><li>Petal Fairies Collection can expand to a Petal Fairy website where a tween can style her own personal fairy, following the success of the NeoPets model. </li></ul>
  19. <ul><li>BRAND EXPANSION CONTINUED: </li></ul><ul><li>  </li></ul><ul><li>Expansion of a fairy doll line has limitless possibilities: </li></ul><ul><li>Play sets for a fairy kingdom, including a Fairy mat with fairy gardens and fairy houses. </li></ul><ul><li>Coloring books, activity & sticker books </li></ul><ul><li>DVDs of fairy stories and fairy music </li></ul><ul><li>Fairy Journal </li></ul><ul><li>Fairy home décor with bedding, room accessories and bathroom accessories. </li></ul><ul><li>Perfume with floral scents </li></ul><ul><li>Jewellery and musical and light-up fairy key chain </li></ul><ul><li>Flower shaped fairy purse (holds petal fairy, mini fairy wand and make-up) </li></ul><ul><li>Child sized dress-up costumes, fairy wings, skirts and wands and fairy dust </li></ul><ul><li>Clothing with a range of petal and leaf skirts, tops, boots, </li></ul>
  20. <ul><li>Michele Barrow-Bélisle is an award winning designer, author and teacher. Her designs and true-to-life collector baby doll sculpts are highly sought after and have been featured on television and in various books and magazines. Michele has successfully launched her own line of doll kits and has been a craft demonstrator on various HGTV do-it-yourself programs. She has produced designs and product lines for companies such as Ashton Drake Galleries, Secrist Doll Company, Thomas Boland Galleries, Eberhard Faber, and many others. Michele's latest endeavours include founding the Premier Doll & Collectible Association, which includes organizing doll industry tradeshows such as the “Annual Spring and Fall Doll and Teddy Bear Show & Sale” and the “Fall Festival Doll Show”. She is a regular contributing author to Doll Crafter Magazine, Contemporary Doll Collector, and The Fairy Society Magazine. Michele is a contributing author of the newly released Business Mom Guide Book. She founded the Premier Doll & Collectibles Association in 2005 with the purpose of helping other Mom-preneurs realize that they can turn their creative passions into profits while working from home. </li></ul>About Michele Barrow-Belisle
  21. <ul><li>Artistic Solutions and Production, Inc. (ASaP) is an association of over 300 creative professionals in the areas of product development and the marketing and promotion of products. A high percentage of ASaP’s creatives have come from the ranks of Disney, Warner Bros. and Mattel. They have years of experience producing top quality work for those and similar companies. The professionals at ASaP currently form a network of creatives that can take a product from the concept, through the sculpting or model-making stage, and work closely with manufacturers to make sure production runs smoothly. We also have expert marketing professionals available to establish viable marketing plans; creative directors to establish an appealing brand look for a product; packaging designers and engineers who have been creating successful packaging for years; web teams that can design, program and optimize a money machine for your product; and film crews available to create needed infomercials. </li></ul>About ASaP
  22. Contact Us Georgie Rhein [email_address] Main Office: 886 784-5278 Cell: 951 303-4291 Fax: 886 271-6998 Address : P.O. Box 1866, 25585 Tahquitz Dr. Idyllwild, CA 92549 Michele Barrow-Belisle [email_address] Corporate Office Tel: 886 784-5278 Tel: 226 663-8062 Address : Suite 1-30 Clarendon Cres., London ON N6C 5Y1 CANADA

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