Witi nov 2013
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Witi nov 2013

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Witi nov 2013 Presentation Transcript

  • 1. 5 RIDICULOUSLY SAVVY ACTIONS TO RAMP UP ! WOMEN IN TECHNOLOGY SOCIAL MEDIA PRESENCE Michele Price, Breakthrough Business Strategies @ProsperityGal #BREAKTHROUGH radio
  • 2. Who is your target audience? IDENTIFY @ProsperityGal #BREAKTHROUGH radio
  • 3. COMPELLING QUESTIONS TO ASK • Is your audience on social? • Are they active in social? • How are they engaging? • Who are they following? • What platforms are they on? @ProsperityGal #BREAKTHROUGH radio
  • 4. @ProsperityGal @ProsperityGal #BREAKTHROUGH radio #BREAKTHROUGH radio
  • 5. DETERMINE @ProsperityGal #BREAKTHROUGH radio
  • 6. HOW TO ENGAGE • Knowing where is best channel • Knowing what is the end goal • Knowing the best voice • Being willing to test @ProsperityGal #BREAKTHROUGH radio
  • 7. @ProsperityGal @ProsperityGal #BREAKTHROUGHradio radio #BREAKTHROUGH
  • 8. LISTEN @ProsperityGal #BREAKTHROUGH radio
  • 9. WHAT DO YOU MEAN? • Did you know what problems your customers are vocalizing? • Do you know where your competitors are - that you aren’t? • Are you gaining leverage or losing ground? @ProsperityGal #BREAKTHROUGH radio
  • 10. It’s About Behavior @ProsperityGal #BREAKTHROUGH radio
  • 11. EVALUATE @ProsperityGal #BREAKTHROUGH radio
  • 12. GATHER YOUR RESOURCES • Are you creating internally? • Are you outsourcing? • How will you manage your resources? • Can you ramp up when necessary? @ProsperityGal #BREAKTHROUGH radio
  • 13. @ProsperityGal #BREAKTHROUGH radio
  • 14. CREATE @ProsperityGal #BREAKTHROUGH radio
  • 15. HOW WILL YOU DISTRIBUTE? • What will you share? • Where will you share it & why? • How often will you publish? • Are you integrating with your marketing message? • Is everyone across all channels active? @ProsperityGal #BREAKTHROUGH radio
  • 16. @ProsperityGal #BREAKTHROUGH radio
  • 17. Don’t Blow IT! @ProsperityGal @ProsperityGal #BREAKTHROUGH radio #BREAKTHROUGH radio
  • 18. MICHELE PRICE michele@whoisMichelePrice.com ! #BREAKTHROUGH radio ! SMARTER Strategies with BREAKTHROUGH Results