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Social Media for WIBs and One Stops

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Why Workforce Investment Boards and One Stop Career Centers need to be using social media.

Why Workforce Investment Boards and One Stop Career Centers need to be using social media.

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  • From University of MD Small Business Success Index report, based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008.
  • 46% of online adults use one or more social networking sites.
  • FAQs on video--http://www.colalife.org/2010/06/30/colalife-faqs-live/
  • Transcript

    • 1. Social Media for WIBs & One Stops Presented by Michele Martin
    • 2. Agenda
      • Why WIBs and One-Stop Career Centers should be using social media
      • How it can be used for business and job seeker services
    • 3. Why Social Media?
    • 4. REASON 1: That’s where your customers are.
    • 5. Employers are using it to recruit
    • 6.  
    • 7. Some Stats
      • 92% currently use or plan to use social media to recruit.
      • 1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring.
      • 58% have successfully hired candidates through social networking sites.
      • 36% say they plan to spend LESS on job boards.
      • 38% say the plan to spend LESS on external recruiters.
    • 8. Businesses are using for B2B and B2C
      • Best Buy has 2500 employees providing customer service on Twitter.
      • Comcast has 11 full-time employees dedicated to social media customer service.
      • In 2009, 91% of Inc. 500 companies reported using at least one social media channel for business. 53% of Fortune 500 have an active Twitter account.
      • 68% of small business plans to increase use of social media.
    • 9. Small Business Usage
    • 10.  
    • 11. REASON 2: You can do more with less.
    • 12. A Youth Virtual Career Fair http://sepacareerfair2010.wikispaces.com/
    • 13. By the numbers. . .
      • 3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m.
      • 8 Live Webinars (now archived and available)
      • 6 Pre-Recorded “Events”
      • Dozens of resource and lesson links
      • 1,304 visitors to our main website
      • 5,389 page views
      • 233 attendees at “live” events—parents, educators, students
      • 104 members of our Virtual Career Fair Network
      • 100% said it was an effective way to learn about the topics!
      • 100% employer satisfaction!
    • 14. Costs
      • Ning, Wikispaces, Twitter, Google Docs, Facebook Fan Page—Free
      • Go-to-Webinar—Free (used RCEP account)
      • Vimeo--$9.95/month
      • Promotion—Free (Press releases)
      • Staff Time—approx. 200 hours
    • 15. REASON 3: Free PR
    • 16.  
    • 17.  
    • 18. REASON 4: Easy & Cheap to Find & Share Info
    • 19.  
    • 20.  
    • 21.  
    • 22. REASON 5: Information is more accessible
    • 23.  
    • 24.  
    • 25.  
    • 26.  
    • 27. REASON 6: Information is more engaging.
    • 28.  
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36. REASON 7: You can engage stakeholders outside of meetings.
    • 37.  
    • 38.  
    • 39.  
    • 40.  
    • 41. THE MAIN REASON You can create & add value.