Social Media for WIBs and One Stops
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Social Media for WIBs and One Stops

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Why Workforce Investment Boards and One Stop Career Centers need to be using social media.

Why Workforce Investment Boards and One Stop Career Centers need to be using social media.

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  • From University of MD Small Business Success Index report, based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008.
  • 46% of online adults use one or more social networking sites.
  • FAQs on video--http://www.colalife.org/2010/06/30/colalife-faqs-live/

Social Media for WIBs and One Stops Social Media for WIBs and One Stops Presentation Transcript

  • Social Media for WIBs & One Stops Presented by Michele Martin
  • Agenda
    • Why WIBs and One-Stop Career Centers should be using social media
    • How it can be used for business and job seeker services
  • Why Social Media?
  • REASON 1: That’s where your customers are.
  • Employers are using it to recruit
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  • Some Stats
    • 92% currently use or plan to use social media to recruit.
    • 1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring.
    • 58% have successfully hired candidates through social networking sites.
    • 36% say they plan to spend LESS on job boards.
    • 38% say the plan to spend LESS on external recruiters.
  • Businesses are using for B2B and B2C
    • Best Buy has 2500 employees providing customer service on Twitter.
    • Comcast has 11 full-time employees dedicated to social media customer service.
    • In 2009, 91% of Inc. 500 companies reported using at least one social media channel for business. 53% of Fortune 500 have an active Twitter account.
    • 68% of small business plans to increase use of social media.
  • Small Business Usage
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  • REASON 2: You can do more with less.
  • A Youth Virtual Career Fair http://sepacareerfair2010.wikispaces.com/
  • By the numbers. . .
    • 3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m.
    • 8 Live Webinars (now archived and available)
    • 6 Pre-Recorded “Events”
    • Dozens of resource and lesson links
    • 1,304 visitors to our main website
    • 5,389 page views
    • 233 attendees at “live” events—parents, educators, students
    • 104 members of our Virtual Career Fair Network
    • 100% said it was an effective way to learn about the topics!
    • 100% employer satisfaction!
  • Costs
    • Ning, Wikispaces, Twitter, Google Docs, Facebook Fan Page—Free
    • Go-to-Webinar—Free (used RCEP account)
    • Vimeo--$9.95/month
    • Promotion—Free (Press releases)
    • Staff Time—approx. 200 hours
  • REASON 3: Free PR
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  • REASON 4: Easy & Cheap to Find & Share Info
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  • REASON 5: Information is more accessible
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  • REASON 6: Information is more engaging.
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  • REASON 7: You can engage stakeholders outside of meetings.
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  • THE MAIN REASON You can create & add value.