Social Media for WIBs and One Stops


Published on

Why Workforce Investment Boards and One Stop Career Centers need to be using social media.

Published in: Career
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • From University of MD Small Business Success Index report, based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008.
  • 46% of online adults use one or more social networking sites.
  • FAQs on video--
  • Social Media for WIBs and One Stops

    1. 1. Social Media for WIBs & One Stops Presented by Michele Martin
    2. 2. Agenda <ul><li>Why WIBs and One-Stop Career Centers should be using social media </li></ul><ul><li>How it can be used for business and job seeker services </li></ul>
    3. 3. Why Social Media?
    4. 4. REASON 1: That’s where your customers are.
    5. 5. Employers are using it to recruit
    6. 7. Some Stats <ul><li>92% currently use or plan to use social media to recruit. </li></ul><ul><li>1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring. </li></ul><ul><li>58% have successfully hired candidates through social networking sites. </li></ul><ul><li>36% say they plan to spend LESS on job boards. </li></ul><ul><li>38% say the plan to spend LESS on external recruiters. </li></ul>
    7. 8. Businesses are using for B2B and B2C <ul><li>Best Buy has 2500 employees providing customer service on Twitter. </li></ul><ul><li>Comcast has 11 full-time employees dedicated to social media customer service. </li></ul><ul><li>In 2009, 91% of Inc. 500 companies reported using at least one social media channel for business. 53% of Fortune 500 have an active Twitter account. </li></ul><ul><li>68% of small business plans to increase use of social media. </li></ul>
    8. 9. Small Business Usage
    9. 11. REASON 2: You can do more with less.
    10. 12. A Youth Virtual Career Fair
    11. 13. By the numbers. . . <ul><li>3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m. </li></ul><ul><li>8 Live Webinars (now archived and available) </li></ul><ul><li>6 Pre-Recorded “Events” </li></ul><ul><li>Dozens of resource and lesson links </li></ul><ul><li>1,304 visitors to our main website </li></ul><ul><li>5,389 page views </li></ul><ul><li>233 attendees at “live” events—parents, educators, students </li></ul><ul><li>104 members of our Virtual Career Fair Network </li></ul><ul><li>100% said it was an effective way to learn about the topics! </li></ul><ul><li>100% employer satisfaction! </li></ul>
    12. 14. Costs <ul><li>Ning, Wikispaces, Twitter, Google Docs, Facebook Fan Page—Free </li></ul><ul><li>Go-to-Webinar—Free (used RCEP account) </li></ul><ul><li>Vimeo--$9.95/month </li></ul><ul><li>Promotion—Free (Press releases) </li></ul><ul><li>Staff Time—approx. 200 hours </li></ul>
    13. 15. REASON 3: Free PR
    14. 18. REASON 4: Easy & Cheap to Find & Share Info
    15. 22. REASON 5: Information is more accessible
    16. 27. REASON 6: Information is more engaging.
    17. 36. REASON 7: You can engage stakeholders outside of meetings.
    18. 41. THE MAIN REASON You can create & add value.