Social Media as a Job Search Tool
Michele Martin, The Bamboo Project Inc.
@michelemmartin
I’m Michele
Our Agenda
 Today’s Hiring Environment—Some Context
 Key Points About Social Media
 How Job Seekers Should Use Social M...
The Hiring
Environment
*This does
not reflect
those who
have dropped
out of the
labor force
altogether.
Promoting from Within
When there’s an opening, 42% of jobs are filled internally.
Less Pressure to Hire
Rise of Temp/Contract Workers
 30-40% of workers are
in “perma-temp” or
freelance/contract work.
 20% of job growth has
...
Multiple
Hiring
Sources
45% of external hires come from referrals and applications received
through the company website.
Rapidly Evolving Requirements
Too Many Applicants
Recruitment Management Software
Implications for Job Seekers
 Fewer jobs with more competition for those
jobs
 Changing nature of jobs—more “contingent”...
Implications for Job Seekers with Disabilities
 Focus on expanding social networks—who you
know is critically important!
...
Key Points About Social Media
No Magic Bullet
Complement, not Replacement
Not Just for “Professionals”
Need a Plan
Find Information
•Job leads
•Company info
•Industry/occupat
ional info
Build/Maintain Connections
And make existing networks “visible.”
Communicate Value
A Job Search Plan,
Optimized with Social Media
Basic Questions
 What is my geographic
radius?
 Who, within that radius, hires
people like me?
 Which of these organiza...
Job Search Goals
 Focus efforts on target companies and getting to the people
within those target companies that can help...
Step-by-Step Job Search Plan
 Identify target companies
 Research target companies
 Network into target companies and l...
Identifying & Researching
Companies
Why Research?
 Who will hire you?
 Where do you want to work?
 Who’s in your network and how might they help?
 Customi...
Tools/Tasks
 Google Maps Identify potential companies in geographic
area
 LinkedIn Research/follow companies & find co...
Google Maps Keyword Search
maps.google.com
LinkedIn Company Keyword Search
LinkedIn Company Profiles
Company Insights
http://www.google.com/alerts
Keywords
 Names of companies
 Names of key people in organization
 Industries
 Key skills/certifications
 Industry tr...
Other Options
 Company Career websites
 Twitter—Find/follow company and hiring managers
 Facebook Fan Pages
Summary
 Make a list of companies that will hire you and that are in
geographic area.
 Compile research on the company
...
Networking to Your New Job
Two Main Goals
 Expand current network—the more people you know, the
more opportunities you are aware of.
 Nurture and b...
LinkedIn Is Your Best Friend
 Focused on professional, not personal
 Shows how your network is connected into companies
...
1. Sign Up for an Account
2. Create Your Profile
Start Connecting
 Connect through email contacts
 Regularly review “People You May Know” on LinkedIn Home Page.
 Review...
Building Your Network
 Join and participate in Groups—great way to get
to people for connections!
 Be a good “neighbor”-...
Interact!
 Update status with professional info/announcements
 Review newsfeed and comment/respond to activity.
 Share ...
LinkedIn Contacts Management
LinkedIn Home Page
LinkedIn Company Search
Working a Job Opening
Networking to a Specific Company
 Search for Company
 On Company Page “How You’re Connected”
 Click “See All”
 1st
le...
Other Ideas
 View the profile of your target connection for specific
information to include in a “request to connect”
 L...
 Status updates
 Work you want
 Companies you want to connect
with
 Fan Company Pages/Interact
Social Media and Personal Branding
Elements of the Brand
 Personal Appearance
 Competencies
 Personality & Attitude
 “Differentiators”
 Personal Paramet...
The “Big 4”
Can I Count On You?
Are You Qualified?
Will You Fit In?
Will You Stand Out?
How to Communicate Your Brand
 Portfolio
 Networking
 Resumes/Cover Letters
 Interviewing
 Online
LinkedIn Profile
 Complete the entire profile!
 Upload a professional photo
 Have a great headline and summary
 Highli...
LinkedIn Skills
LinkedIn Recommendations
Requesting a Recommendation
 Select carefully
 Send personalized request
 Provide some guidance on what they should hig...
1. Clean up “digital dirt”
2. Project positive image
Facebook Posting
 Remove all photos that are not “professional”
 Untag yourself in photos that are unprofessional.
 Rev...
Facebook Privacy
 You have to choose privacy
 If you need to go on “Lock Down”
 Settings at “Friends” or “Only Me” (thr...
Positive Strategies
 Use status updates to
connect, let people know
about job search, comment
on professional issues.
 R...
Wiki Portfolio
Wikispaces.com
 Can upload documents and images
 Can embed PowerPoint, video
 Use to share:
 Introductory video
 Work...
Finding Job Leads
Tips for Job Boards
 Don’t spend a lot of time on boards—
LEAST effective form of job search
 Use boards for research
 ...
LinkedIn Jobs
Jobs in Groups
Finding Leads on Facebook
 Company Fan Pages
 Job Board Pages
 Facebook Applications
 Networking with friends
BEWARE—Y...
Twitjobsearch.com
Tweetmyjobs.com
#hashtags
Organizing the Job Search
Some Tools
 Gmail
 Google Drive
 Google Calendar
Why Gmail?
 “Preferred” account by employers
 Gateway to other Google products
 Labels for organizing
 Filters to auto...
Gmail Tasks
Shift + T automatically
adds open email to task list
Google Drive
 Upload or create Word, PPT, Excel documents, including
forms.
 Store online—accessible anytime, anywhere
...
Commenting
Sharing
Editing
FORMS
Templates
Calendar
Find a Time
Note—Calendars must be shared.
Other Features
 Share calendars with others
 Invite people to add item to their calendars
 Have reminders sent to cell ...
Michelemmartin.com/wfd
Social Media as a Job Search Tool--MHANJ/DVR Presentation
Social Media as a Job Search Tool--MHANJ/DVR Presentation
Social Media as a Job Search Tool--MHANJ/DVR Presentation
Social Media as a Job Search Tool--MHANJ/DVR Presentation
Social Media as a Job Search Tool--MHANJ/DVR Presentation
Social Media as a Job Search Tool--MHANJ/DVR Presentation
Social Media as a Job Search Tool--MHANJ/DVR Presentation
Social Media as a Job Search Tool--MHANJ/DVR Presentation
Social Media as a Job Search Tool--MHANJ/DVR Presentation
Social Media as a Job Search Tool--MHANJ/DVR Presentation
Social Media as a Job Search Tool--MHANJ/DVR Presentation
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  • Fewer job openings plus highly qualified applicants begging for jobs. Plus, in many cases, they have current employees who are afraid of losing their jobs pick up the slack.
  • Social Media as a Job Search Tool--MHANJ/DVR Presentation

    1. 1. Social Media as a Job Search Tool Michele Martin, The Bamboo Project Inc.
    2. 2. @michelemmartin I’m Michele
    3. 3. Our Agenda  Today’s Hiring Environment—Some Context  Key Points About Social Media  How Job Seekers Should Use Social Media  Google Tools for Organizing the Job Search
    4. 4. The Hiring Environment
    5. 5. *This does not reflect those who have dropped out of the labor force altogether.
    6. 6. Promoting from Within When there’s an opening, 42% of jobs are filled internally.
    7. 7. Less Pressure to Hire
    8. 8. Rise of Temp/Contract Workers  30-40% of workers are in “perma-temp” or freelance/contract work.  20% of job growth has been in temp workers
    9. 9. Multiple Hiring Sources 45% of external hires come from referrals and applications received through the company website.
    10. 10. Rapidly Evolving Requirements
    11. 11. Too Many Applicants
    12. 12. Recruitment Management Software
    13. 13. Implications for Job Seekers  Fewer jobs with more competition for those jobs  Changing nature of jobs—more “contingent” and PT workers, more rigorous and rapidly changing job requirements.  Greater difficulty getting noticed  Need to navigate confusing online systems and multiple social networks
    14. 14. Implications for Job Seekers with Disabilities  Focus on expanding social networks—who you know is critically important!  Communicate value as an employee, not as a person with a disability.  Self-advocacy  Staff focus on coaching people in goal-setting and implementing job search plan
    15. 15. Key Points About Social Media
    16. 16. No Magic Bullet
    17. 17. Complement, not Replacement
    18. 18. Not Just for “Professionals”
    19. 19. Need a Plan
    20. 20. Find Information •Job leads •Company info •Industry/occupat ional info
    21. 21. Build/Maintain Connections And make existing networks “visible.”
    22. 22. Communicate Value
    23. 23. A Job Search Plan, Optimized with Social Media
    24. 24. Basic Questions  What is my geographic radius?  Who, within that radius, hires people like me?  Which of these organizations would I want to work for?  Who do I know who is connected to those companies?  Who do I need to know who is connected to those companies?  How can I connect to the right people and to current AND future openings?
    25. 25. Job Search Goals  Focus efforts on target companies and getting to the people within those target companies that can help me get noticed.  Demonstrate to target companies and people that I’m the best fit for their organizational needs, culture and values.  Expand “weak ties” for job leads  Nurture “strong ties” for more help
    26. 26. Step-by-Step Job Search Plan  Identify target companies  Research target companies  Network into target companies and leverage/build relationships with key people  Look for both posted and unadvertised opportunities  Demonstrate value to target companies (not based on disability!)  Keep it all organized!
    27. 27. Identifying & Researching Companies
    28. 28. Why Research?  Who will hire you?  Where do you want to work?  Who’s in your network and how might they help?  Customized job search tools  Interview prep  Culture match
    29. 29. Tools/Tasks  Google Maps Identify potential companies in geographic area  LinkedIn Research/follow companies & find connections  Google Alerts—ongoing info about people, companies, “breaking news”
    30. 30. Google Maps Keyword Search maps.google.com
    31. 31. LinkedIn Company Keyword Search
    32. 32. LinkedIn Company Profiles
    33. 33. Company Insights
    34. 34. http://www.google.com/alerts
    35. 35. Keywords  Names of companies  Names of key people in organization  Industries  Key skills/certifications  Industry trends
    36. 36. Other Options  Company Career websites  Twitter—Find/follow company and hiring managers  Facebook Fan Pages
    37. 37. Summary  Make a list of companies that will hire you and that are in geographic area.  Compile research on the company  Follow on LinkedIn/Use Google Alerts to keep expanding on information/research
    38. 38. Networking to Your New Job
    39. 39. Two Main Goals  Expand current network—the more people you know, the more opportunities you are aware of.  Nurture and build relationships in existing network—the closer your connection, the more likely they are to go out of their way to help.
    40. 40. LinkedIn Is Your Best Friend  Focused on professional, not personal  Shows how your network is connected into companies  Helps you identify people you want/need to connect to within companies  Contact management that helps you build professional relationships
    41. 41. 1. Sign Up for an Account
    42. 42. 2. Create Your Profile
    43. 43. Start Connecting  Connect through email contacts  Regularly review “People You May Know” on LinkedIn Home Page.  Review contacts of new connections—who might you connect with?  When you meet people in person, follow-up with a LinkedIn connection  Say “yes” more than “no.”
    44. 44. Building Your Network  Join and participate in Groups—great way to get to people for connections!  Be a good “neighbor”--update your status, share articles, make referrals, give advice.  Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections.  For 3rd level connections, join groups they belong to and interact via the group
    45. 45. Interact!  Update status with professional info/announcements  Review newsfeed and comment/respond to activity.  Share links to online resources that are useful to your network/profession.  Provide unsolicited recommendations for colleagues and others
    46. 46. LinkedIn Contacts Management
    47. 47. LinkedIn Home Page
    48. 48. LinkedIn Company Search Working a Job Opening
    49. 49. Networking to a Specific Company  Search for Company  On Company Page “How You’re Connected”  Click “See All”  1st level connections are direct  2nd level—view “Shared Connections” then ask for an introduction from your 1st level connection to your target contact
    50. 50. Other Ideas  View the profile of your target connection for specific information to include in a “request to connect”  Look for Groups they belong to that you can join.  When selecting potential networking contacts, focus on relevant job title and/or number of connections.
    51. 51.  Status updates  Work you want  Companies you want to connect with  Fan Company Pages/Interact
    52. 52. Social Media and Personal Branding
    53. 53. Elements of the Brand  Personal Appearance  Competencies  Personality & Attitude  “Differentiators”  Personal Parameters
    54. 54. The “Big 4”
    55. 55. Can I Count On You?
    56. 56. Are You Qualified?
    57. 57. Will You Fit In?
    58. 58. Will You Stand Out?
    59. 59. How to Communicate Your Brand  Portfolio  Networking  Resumes/Cover Letters  Interviewing  Online
    60. 60. LinkedIn Profile  Complete the entire profile!  Upload a professional photo  Have a great headline and summary  Highlight accomplishments, not responsibilities  Set Profile to “Public”  Link to other online tools (Twitter, Slideshare, etc.)
    61. 61. LinkedIn Skills
    62. 62. LinkedIn Recommendations
    63. 63. Requesting a Recommendation  Select carefully  Send personalized request  Provide some guidance on what they should highlight for your job search  Try GIVING one first!
    64. 64. 1. Clean up “digital dirt” 2. Project positive image
    65. 65. Facebook Posting  Remove all photos that are not “professional”  Untag yourself in photos that are unprofessional.  Review timeline and delete posts/comments that reflect poorly in job search  Review Fan Pages you’ve “liked” and “unlike” inappropriate pages  Review apps/games
    66. 66. Facebook Privacy  You have to choose privacy  If you need to go on “Lock Down”  Settings at “Friends” or “Only Me” (through “custom” in settings page) for posting  Limit audiences for past posts  Disable public search  Disable searches by email address
    67. 67. Positive Strategies  Use status updates to connect, let people know about job search, comment on professional issues.  Revise profile to emphasize professional/ educational accomplishments  Share links/resources  Choose friends wisely  Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you
    68. 68. Wiki Portfolio
    69. 69. Wikispaces.com  Can upload documents and images  Can embed PowerPoint, video  Use to share:  Introductory video  Work samples  Certificates  Recommendations
    70. 70. Finding Job Leads
    71. 71. Tips for Job Boards  Don’t spend a lot of time on boards— LEAST effective form of job search  Use boards for research  Search locally  Search specifically  Use “niche” boards where possible  Apply through company website
    72. 72. LinkedIn Jobs
    73. 73. Jobs in Groups
    74. 74. Finding Leads on Facebook  Company Fan Pages  Job Board Pages  Facebook Applications  Networking with friends BEWARE—You’re mixing personal/professional on Facebook!
    75. 75. Twitjobsearch.com
    76. 76. Tweetmyjobs.com
    77. 77. #hashtags
    78. 78. Organizing the Job Search
    79. 79. Some Tools  Gmail  Google Drive  Google Calendar
    80. 80. Why Gmail?  “Preferred” account by employers  Gateway to other Google products  Labels for organizing  Filters to automatically route emails  Excellent search  Integrated with Video, Chat, Calendar and Tasks
    81. 81. Gmail Tasks Shift + T automatically adds open email to task list
    82. 82. Google Drive  Upload or create Word, PPT, Excel documents, including forms.  Store online—accessible anytime, anywhere  Private or shared with others  Online editing, commenting
    83. 83. Commenting
    84. 84. Sharing
    85. 85. Editing
    86. 86. FORMS
    87. 87. Templates
    88. 88. Calendar
    89. 89. Find a Time Note—Calendars must be shared.
    90. 90. Other Features  Share calendars with others  Invite people to add item to their calendars  Have reminders sent to cell phone  Set to automatically email daily agenda each morning  Embed calendars in other websites  Can enable attachments to events
    91. 91. Michelemmartin.com/wfd

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