Implications for Job Seekers
Fewer jobs with more competition for those
Changing nature of jobs—more “contingent”
and PT workers, more rigorous and rapidly
changing job requirements.
Greater difficulty getting noticed
Need to navigate confusing online systems
and multiple social networks
Implications for Job Seekers with Disabilities
Focus on expanding social networks—who you
know is critically important!
Communicate value as an employee, not as a
person with a disability.
Staff focus on coaching people in goal-setting and
implementing job search plan
A Job Search Plan,
Optimized with Social Media
What is my geographic
Who, within that radius, hires
people like me?
Which of these organizations
would I want to work for?
Who do I know who is
connected to those
Who do I need to know who
is connected to those
How can I connect to the
right people and to current
AND future openings?
Job Search Goals
Focus efforts on target companies and getting to the people
within those target companies that can help me get noticed.
Demonstrate to target companies and people that I’m the best
fit for their organizational needs, culture and values.
Expand “weak ties” for job leads
Nurture “strong ties” for more help
Step-by-Step Job Search Plan
Identify target companies
Research target companies
Network into target companies and leverage/build relationships with
Look for both posted and unadvertised opportunities
Demonstrate value to target companies (not based on disability!)
Keep it all organized!
Who will hire you?
Where do you want to work?
Who’s in your network and how might they help?
Customized job search tools
Google Maps Identify potential companies in geographic
LinkedIn Research/follow companies & find connections
Google Alerts—ongoing info about people, companies,
Names of companies
Names of key people in organization
Company Career websites
Twitter—Find/follow company and hiring managers
Facebook Fan Pages
Make a list of companies that will hire you and that are in
Compile research on the company
Follow on LinkedIn/Use Google Alerts to keep expanding on
Two Main Goals
Expand current network—the more people you know, the
more opportunities you are aware of.
Nurture and build relationships in existing network—the
closer your connection, the more likely they are to go out of
their way to help.
LinkedIn Is Your Best Friend
Focused on professional, not personal
Shows how your network is connected into companies
Helps you identify people you want/need to connect to
Contact management that helps you build professional
Connect through email contacts
Regularly review “People You May Know” on LinkedIn Home Page.
Review contacts of new connections—who might you connect with?
When you meet people in person, follow-up with a LinkedIn
Say “yes” more than “no.”
Building Your Network
Join and participate in Groups—great way to get
to people for connections!
Be a good “neighbor”--update your status, share
articles, make referrals, give advice.
Ask for introductions from your 1st
to get to 2nd
level connections, join groups they belong
to and interact via the group
Update status with professional info/announcements
Review newsfeed and comment/respond to activity.
Share links to online resources that are useful to your
Provide unsolicited recommendations for colleagues and
Networking to a Specific Company
Search for Company
On Company Page “How You’re Connected”
Click “See All”
level connections are direct
level—view “Shared Connections” then ask for an
introduction from your 1st
level connection to your target
View the profile of your target connection for specific
information to include in a “request to connect”
Look for Groups they belong to that you can join.
When selecting potential networking contacts, focus
on relevant job title and/or number of connections.
Work you want
Companies you want to connect
Fan Company Pages/Interact
How to Communicate Your Brand
Complete the entire profile!
Upload a professional photo
Have a great headline and summary
Highlight accomplishments, not responsibilities
Set Profile to “Public”
Link to other online tools (Twitter, Slideshare, etc.)
Requesting a Recommendation
Send personalized request
Provide some guidance on what they should highlight for your
Try GIVING one first!
1. Clean up “digital dirt”
2. Project positive image
Remove all photos that are not “professional”
Untag yourself in photos that are unprofessional.
Review timeline and delete posts/comments that reflect poorly
in job search
Review Fan Pages you’ve “liked” and “unlike” inappropriate
You have to choose privacy
If you need to go on “Lock Down”
Settings at “Friends” or “Only Me” (through “custom” in settings
page) for posting
Limit audiences for past posts
Disable public search
Disable searches by email address
Use status updates to
connect, let people know
about job search, comment
on professional issues.
Revise profile to emphasize
Choose friends wisely
Join and get active in groups
and on Fan Pages that are
connected to your profession
and/or to companies that
Tips for Job Boards
Don’t spend a lot of time on boards—
LEAST effective form of job search
Use boards for research
Use “niche” boards where possible
Apply through company website
“Preferred” account by employers
Gateway to other Google products
Labels for organizing
Filters to automatically route emails
Integrated with Video, Chat, Calendar and Tasks
Shift + T automatically
adds open email to task list
Upload or create Word, PPT, Excel documents, including
Store online—accessible anytime, anywhere
Private or shared with others
Online editing, commenting
Share calendars with others
Invite people to add item to their calendars
Have reminders sent to cell phone
Set to automatically email daily agenda each morning
Embed calendars in other websites
Can enable attachments to events