PA Partners Social Media for WIBs and One Stops


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  • POLL 1: None of these look familiar to me. I’ve heard of one or more of these tools. I use one or more of these tools sometimes. I use one or more of these tools frequently.
  • From University of MD Small Business Success Index report, based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008.
  • FAQs on video--
  • PA Partners Social Media for WIBs and One Stops

    1. 1. Social Media for WIBs & One Stops Presented by Michele Martin
    2. 2. Is this how you feel about social media?
    3. 4. Web 1.0 <ul><li>One way communication </li></ul><ul><li>Static home pages </li></ul><ul><li>Organizational control </li></ul><ul><li>Minimal multimedia </li></ul><ul><li>Site as destination </li></ul><ul><li>“ Push” </li></ul>
    4. 5. Web 2.0 <ul><li>Conversation </li></ul><ul><li>Dynamic content </li></ul><ul><li>User contributions </li></ul><ul><li>Multimedia-rich </li></ul><ul><li>Outposts on the web </li></ul><ul><li>“ Pull” </li></ul>
    5. 6. Key Features <ul><li>Require minimal technical skills—no programming </li></ul><ul><li>Facilitate connections, sharing, collaboration—2-way communication! </li></ul><ul><li>Privacy and control settings </li></ul><ul><li>Different platforms support different online goals/tasks </li></ul><ul><li>Support/facilitate multimedia sharing </li></ul><ul><li>Varying levels of accessibility </li></ul><ul><li>FREE or very low-cost </li></ul>
    6. 7. Why Social Media?
    7. 8. REASON 1: That’s where your customers are.
    8. 9. Who’s Online?
    9. 11. Employers are using social media to recruit
    10. 13. Some Stats <ul><li>92% currently use or plan to use social media to recruit. </li></ul><ul><li>1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring. </li></ul><ul><li>58% have successfully hired candidates through social networking sites. </li></ul><ul><li>36% say they plan to spend LESS on job boards. </li></ul><ul><li>38% say the plan to spend LESS on external recruiters. </li></ul>
    11. 14. Businesses are using for B2B and B2C <ul><li>Best Buy has 2500 employees providing customer service on Twitter. </li></ul><ul><li>Comcast has 11 full-time employees dedicated to social media customer service. </li></ul><ul><li>In 2009, 91% of Inc. 500 companies reported using at least one social media channel for business. 53% of Fortune 500 have an active Twitter account. </li></ul><ul><li>68% of small business plans to increase use of social media. </li></ul>
    12. 15. Small Business Usage
    13. 16. REASON 2: You can do more with less.
    14. 17. Social Networks <ul><li>Platform for connecting to people who share interests, etc. </li></ul><ul><li>Users can create profiles, communicate with other members, share links, info & media </li></ul><ul><li>Users can create “sub-groups” </li></ul><ul><li>Each network has a unique “personality” and features </li></ul>
    15. 22. Blogs <ul><li>Easy publishing platform </li></ul><ul><li>“ Posts”—more timely information </li></ul><ul><li>“ Link Love” </li></ul><ul><li>Commenting to create community </li></ul><ul><li>Easily incorporate/share media, including video, polls, photos, etc. </li></ul>
    16. 23. Use a blog to share longer “How to” articles, Replace a newsletter
    17. 26. Twitter <ul><li>140 character “tweets” </li></ul><ul><li>“ Followers” & “Following” </li></ul><ul><li>Great for sharing links/tips and making connections </li></ul><ul><li>#Hashtags for events, topics </li></ul><ul><li>Can access via web, mobile, IM. </li></ul>
    18. 27. Use Twitter to share links, give tips/advice, Provide info on upcoming events or job leads
    19. 30.
    20. 32. Multimedia Sharing <ul><li>Platform for sharing/finding multimedia </li></ul><ul><li>Can create community around media </li></ul><ul><li>Can access via web, on smart phones. </li></ul><ul><li>Embed/linking/download features </li></ul>
    21. 40. Wikis <ul><li>Easy-to-use publishing platform </li></ul><ul><li>More flexible than a blog </li></ul><ul><li>Good for collaborative projects </li></ul><ul><li>Can embed media, documents </li></ul>
    22. 41. Use a wiki for online handouts, policies & procedures And to share frequently used documents/forms
    23. 42. A Youth Virtual Career Fair
    24. 43. Presentation Pages
    25. 44. By the numbers. . . <ul><li>3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m. </li></ul><ul><li>8 Live Webinars (now archived and available) </li></ul><ul><li>6 Pre-Recorded “Events” </li></ul><ul><li>Dozens of resource and lesson links </li></ul><ul><li>1,304 visitors to our main website </li></ul><ul><li>5,389 page views </li></ul><ul><li>233 attendees at “live” events—parents, educators, students </li></ul><ul><li>104 members of our Virtual Career Fair Network </li></ul><ul><li>100% said it was an effective way to learn about the topics! </li></ul><ul><li>100% employer satisfaction! </li></ul>
    26. 45. Screencasts <ul><li>Record computer screen with narration </li></ul><ul><li>Embed in blogs, wikis </li></ul><ul><li>Good for tutorials, demos </li></ul><ul><li>Integrate with other tools, such as Google documents for quizzes. </li></ul>
    27. 48. Video Calling <ul><li>Video calls from computer to computer </li></ul><ul><li>Use for practice interviews, case management appointments. </li></ul><ul><li>Employers increasingly using for screening interviews. </li></ul><ul><li>G+ can do “Hangouts” with up to 10 people </li></ul>
    28. 49. Webinar Software <ul><li>Run “online” meetings </li></ul><ul><li>Share documents, screens </li></ul><ul><li>Run polls </li></ul><ul><li>Teach workshops </li></ul><ul><li>Can host up to 200 people for free. </li></ul><ul><li>Record, archive and re-share </li></ul>
    29. 50. Google Documents <ul><li>Online document creation & sharing </li></ul><ul><li>Can easily create forms, gather data—can even use to create quizzes! </li></ul><ul><li>Upload/download—compatible with Word, Excel, PPT </li></ul><ul><li>Can create PDF files </li></ul>
    30. 55. Google Alerts
    31. 56. Google Calendar <ul><li>Online calendar </li></ul><ul><li>Can create and share multiple calendars </li></ul><ul><li>Send reminders to email, cell phone </li></ul><ul><li>Get agenda emailed to you each morning </li></ul><ul><li>Schedule office hours </li></ul><ul><li>Embed calendars in blogs & wikis </li></ul>
    32. 57. Job Search Calendar
    33. 58. Google Groups <ul><li>Create your own email list </li></ul><ul><li>All emails saved and accessible on the web </li></ul><ul><li>Can make public or private </li></ul>
    34. 60. <ul><li> </li></ul>Find more info at. . .