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PA Integrated Learning Conference Presentation on Social Media


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Using social media to bring employers into the classroom.

Using social media to bring employers into the classroom.

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  • 1. Connecting Students to Nontraditional Role Models with Nontraditional Technologies Presented by Michele Martin
  • 2. @michelemmartinI’m Michele
  • 3. Our Agenda for Today  Overview of the technology landscape and why you should be using social media in the classroom  Discuss free web-based social media tools you can use to bring nontraditional employer role models into the classroom.  Explore some creative examples.
  • 4. TheTechnology Landscape
  • 5. Also . . . Employers have less time for “nice to do” More workplaces are using many of these tools to facilitate work across many time zones and locations Students need to learn how to “brand” themselves online and to interact professionally through social media.
  • 6. Tools in Action
  • 7. Social Media Tools. . .  Provide “virtual” opportunities to connect and communicate in “real-time” or when it’s convenient  Allow for 2-way “conversations”  Facilitate sharing of text and multimedia information  Encourage user-generated content and sharing of that content  Are accessible through mobile tools such as smart phones and tablet computers (iPads)
  • 8. What Are We Talking About?  G+ Hangouts and Hangouts on Air  Social networks—LinkedIn, Facebook  Multimedia Sharing—YouTube, Slideshare, Pinterest, Instagram  Twitter  Blogs  Wikis
  • 9. Social Media for WBL Activities  Career Awareness  Informational Interviews  Classroom Speakers  Workplace Tours  Career Exploration  Career Mentoring  Job shadowing
  • 10. G+ Hangouts and Hangouts on Air Free video-conferencing with up to 10 people Hangouts can be private or public. Hangouts on Air are public, broadcast through YouTube channel, G+ Profile. Automatically recorded for later viewing, embedding Share screens, documents, presentations Can be used on mobile devices (iPads, smart phones) Can also participate via phone line and submit questions through chat feature.
  • 11. Using Hangouts Career Panel discussions Informational interviews Workplace tours and field work via iPad or smart phone Workplace demos Mentoring
  • 12. LinkedIn Professional social network (the “work” version of Facebook) 93% of employers use it to recruit Users create profiles, make connections Can join and create LinkedIn Groups  Have “threaded”/forum discussions  Share links/resources
  • 13. Using LinkedIn Create profiles Search for and join existing groups Create own group and use to “host” Q&A sessions with employers. Share links/resources through group
  • 14. Wikis Easy-to-edit collaborative online workspace Can write text, embed links and multimedia, upload and share documents. Can control who is able to view and edit Maintains history so can return to previous versions is free and used by many educators.
  • 15. Using Wikis Create an ongoing archive of career-related materials  Embed recorded Hangouts and other video  Embed audio recordings  Upload images and other materials  Share links Invite students to create their own pages highlighting a particular occupation or person.
  • 16. Blogs Easy-to-use publishing platform Posts and Comments Can embed multimedia, links and files Can have multiple authors and are two free options
  • 17. How to Use Find/read blogs of non-traditional role models, e.g.:  The Urban Scientist (  Science Geek Girl ( Informational Interviews—through posts and commenting feature Day in the Life (with pictures, video) Have students create their own blog posts--journaling Archive career materials for later viewing
  • 18. Twitter 140 character messages (“tweets”) People you follow (“following”) and people who follow you (“followers”) #hashtags for organizing tweets/conversations Easy to share links to articles, photos, videos, etc.
  • 19. How to Use Set up a profile to use for following. Find non-traditional role models to follow on Twitter (often will be through associations on Twitter) Find lists to follow Search for #chats in specific industries/occupations Run your own #chat
  • 20. Facebook Fan Pages Organizational presence on Facebook Info/posts are public Can share photos, links, videos. Can connect to other social media (like YouTube) Can ask questions, run polls
  • 21. Selecting Tools
  • 22. Tool Selection Issues “Low risk” vs. “Higher Risk” Your Purpose/Their Features Ease of Use
  • 23. Low Risk Vs. Higher Risk“Low Risk” “Higher Risk” Restricted access  Bad press Comment moderation  Connected to accounts used for more personal reasons Clear delineation between personal/professional  Fewer tools to control access and commenting Good or minimal press  Examples—Facebook, YouTube Examples—Wikis, blogs, Google Hangouts
  • 24. Your Purpose/Their Features Synchronous vs. asynchronous communication What kind of content/information do you want to share? Presentation vs. conversation Do you want information to be available later? How will students be using it for learning?
  • 25. Ease of Use Is a download of some kind required? Will the employer have access? What tools does the employer already use? Can someone learn to use it relatively quickly? Does it play nicely with your Internet connection, browser and equipment?
  • 26. Some Tips Don’t reinvent the wheel Collaborate Experiment and have fun! Find ways to break it up—avoid “talking head” syndrome! Invite students to help/participate Check the tech Practice ahead of time
  • 27. Contact me at:michelemmartin@gmail.com610-248-6230