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Social Media and Job Search
Presented by Michele Martin
Michelemmartin.wikispaces.com
@michelemmartin
I’m Michele
Our Agenda
• Today’s Hiring Environment—Some Context
• Key Points About Social Media
• How Job Seekers Should Use Social Media
• Google Tools for Organizing the Job Search
THE HIRING ENVIRONMENT
*This does
not reflect
those who
have dropped
out of the
labor force
altogether.
Promoting from Within
When there’s an opening, 42% of jobs are filled internally.
Less Pressure to Hire
Mhanj gseta social-media-june2013v2
Multiple
Hiring
Sources
45% of external hires come from referrals and applications received
through the company website.
Rapidly Evolving Requirements
Too Many Applicants
Recruitment Management Software
Implications for Job Seekers
• Fewer jobs with more competition for those jobs
• Changing nature of jobs—more “contingent” and
PT workers, more rigorous and rapidly changing job
requirements.
• Greater difficulty getting noticed
• Need to navigate confusing online systems and
multiple social networks
Key Points About Social Media
No Magic Bullet
Complement, not Replacement
Not Just for “Professionals”
Need a Plan
Find Information
•Job leads
•Company info
•Industry/occupat
ional info
Build/Maintain Connections
And make existing networks “visible.”
Communicate Value
A Job Search Plan,
Optimized with Social Media
Basic Questions
• What is my geographic
radius?
• Who, within that radius,
hires people like me?
• Which of these
organizations would I want
to work for?
• Who do I know who is
connected to those
companies?
• Who do I need to know
who is connected to those
companies?
• How can I connect to the
right people and to current
AND future openings?
Job Search Plan
• Focus efforts on my target companies and
getting to the people within those target
companies that can help me get noticed.
• Demonstrate to my target companies and
people that I’m the best fit for their
organizational needs, culture and values.
• Expand “weak ties” for job leads
• Nurture “strong ties” for more help
Step-by-Step Job Search Plan
• Identify target companies
• Research target companies
• Network into target companies and
leverage/build relationships with key people
• Look for both posted and unadvertised
opportunities
• Demonstrate value to target companies
• Keep it all organized!
Identifying & Researching Companies
Why Research?
• Who will hire you?
• Where do you want to work?
• Who’s in your network and how might they
help?
• Customized job search tools
• Interview prep
• Culture match
Google Maps Keyword Search
maps.google.com
LinkedIn Company Keyword Search
LinkedIn Company Profiles
Company Insights
Mhanj gseta social-media-june2013v2
http://www.google.com/alerts
Keywords
• Names of companies
• Names of key people in organization
• Industries
• Key skills/certifications
• Industry trends
Other Options
• Company Career websites
• Twitter—Find/follow company and hiring
managers
• Facebook Fan Pages
Networking to Your New Job
Two Main Goals
• Expand current network
• Nurture and build relationships in existing
network
LinkedIn Is Your Best Friend
• Focused on professional, not personal
• Shows how your network is connected into
companies
• Helps you identify people you want/need to
connect to within companies
• Contact management that helps you build
professional relationships
1. Sign Up for an Account
2. Create Your Profile
Start Connecting
• Connect through email contacts
• Regularly review “People You May Know” on
LinkedIn Home Page.
• Review contacts of new connections—who
might you connect with?
• When you meet people in person, follow-up
with a LinkedIn connection
• Say “yes” more than “no.”
Building Your Network
• Join and participate in Groups—great way to get to
people for connections!
• Be a good “neighbor”--update your status, share
articles, make referrals, give advice.
• Ask for introductions from your 1st
level contacts to
get to 2nd
and 3rd
level connections.
• For 3rd
level connections, join groups they belong to
and interact via the group
Interact!
• Update status with professional
info/announcements
• Review newsfeed and comment/respond to
activity.
• Share links to online resources that are useful
to your network/profession.
• Provide unsolicited recommendations for
colleagues and others
LinkedIn Contacts Management
LinkedIn Home Page
LinkedIn Company Search
Working a Job Opening
Networking to a Specific Company
• Search for Company
• On Company Page “How You’re Connected”
• Click “See All”
• 1st
level connections are direct
• 2nd
level—view “Shared Connections” then ask
for an introduction from your 1st
level
connection to your target contact
Mhanj gseta social-media-june2013v2
Other Ideas
• View the profile of your target connection for
specific information to include in a “request to
connect”
• Look for Groups they belong to that you can
join.
• When selecting potential networking contacts,
focus on relevant job title and/or number of
connections.
• Status updates
– Work you want
– Companies you want to connect
with
• Fan Company Pages/Interact
Social Media and Personal Branding
Mhanj gseta social-media-june2013v2
Mhanj gseta social-media-june2013v2
Mhanj gseta social-media-june2013v2
Communicating Your Online Brand
• LinkedIn
• Facebook
• Online Portfolio (Wiki)
LinkedIn Profile
• Complete the entire profile!
• Upload a professional photo
• Have a great headline and summary
• Highlight accomplishments, not
responsibilities
• Set Profile to “Public”
• Link to other online tools (Twitter, Slideshare,
etc.)
LinkedIn Skills
LinkedIn Recommendations
Requesting a Recommendation
• Select carefully
• Send personalized request
• Provide some guidance on what they should
highlight for your job search
• Try GIVING one first!
1. Clean up “digital dirt”
2. Project positive image
Facebook Posting
• Remove all photos that are not “professional”
• Untag yourself in photos that are
unprofessional.
• Review timeline and delete posts/comments
that reflect poorly in job search
• Review Fan Pages you’ve “liked” and “unlike”
inappropriate pages
• Review apps/games
Facebook Privacy
• You have to choose privacy
• If you need to go on “Lock Down”
– Settings at “Friends” or “Only Me” (through
“custom” in settings page) for posting
– Limit audiences for past posts
– Disable public search
– Disable searches by email address
Positive Strategies
• Use status updates to
connect, let people
know about job search,
comment on
professional issues.
• Revise profile to
emphasize
professional/
educational
accomplishments
• Share links/resources
• Choose friends wisely
• Join and get active in
groups and on Fan
Pages that are
connected to your
profession and/or to
companies that interest
you
Wiki Portfolio
Wikispaces.com
• Can upload documents and images
• Can embed PowerPoint, video
• Use to share:
– Introductory video
– Work samples
– Certificates
– Recommendations
Finding Job Leads
LinkedIn Jobs
Mhanj gseta social-media-june2013v2
Jobs in Groups
Finding Leads on Facebook
• Company Fan Pages
• Job Board Pages
• Facebook Applications
• Networking with friends
BEWARE—You’re mixing personal/professional
on Facebook!
Twitjobsearch.com
Tweetmyjobs.com
#hashtags
Organizing the Job Search
Some Tools
• Gmail
• Google Drive
• Google Calendar
Why Gmail?
• “Preferred” account by employers
• Gateway to other Google products
• Labels for organizing
• Filters to automatically route emails
• Excellent search
• Integrated with Video, Chat, Calendar and
Tasks
Gmail Tasks
Shift + T automatically
adds open email to task list
Google Drive
• Upload or create Word, PPT, Excel documents,
including forms.
• Store online—accessible anytime, anywhere
• Private or shared with others
• Online editing, commenting
Mhanj gseta social-media-june2013v2
Commenting
Sharing
Editing
FORMS
Templates
Calendar
Find a Time
Note—Calendars must be shared.
Other Features
• Share calendars with others
• Invite people to add item to their calendars
• Have reminders sent to cell phone
• Set to automatically email daily agenda each
morning
• Embed calendars in other websites
• Can enable attachments to events
www.michelemmartin.wikispaces.com
michelemmartin.com
michelemmartin@gmail.com

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