Social Media for
  Workforce
 and Education
 Professionals


         Presented by Michele Martin
          www.michelemma...
!"#$%&'()"&*+'",(&%-(.$/.0$/.*,!
•! 1+-$2"!#$!%&'!()*+!,-).+,!-/!0(1&'2(!%&'1!0+.+3(&/+4!0(+!1),-&!5'6&/!/+70!0&!8'9+!
   ...
@michelemmartin


I’m Michele
Who are You?
The Plan
  • Introduce social
    media ideas/tools
  • Work in teams to
    use social media
    tools to enhance a
    p...
Today’s Webinar
• Define social media
• Discuss why social
  media tools are
  critical for your
  tool box
• Explore some
...
We want
questions!
Enter questions here
Is this how you feel about social media?
What do you think?
What’s the big
deal with social
    media?
50% of adults online have a MySpace profile


      200 million people use Facebook


In August 08, 23.7 million people vis...
With social media you can. . .


                 •   Find and share quality
                     information

           ...
Social media helps organizations. . .

•   Listen                  • Build community

•   Participate in online   • Raise ...
What is social
  media?
Web 1.0
     •   One way communication

     •   Static home pages

     •   Organizational control

     •   Minimal mult...
Web 2.0
     •   Conversation

     •   Dynamic content

     •   User contributions

     •   Multimedia-rich

     •   O...
Social media is not. . .
Social media is. . .
   http://www.flickr.com/photos/eye2eye/50892860/
And. . .
  http://www.flickr.com/photos/furiousgeorge81/177926979/
And. . .
  http://www.flickr.com/photos/markop/2523825358/
And. . .
 http://www.flickr.com/photos/ocs_camp/2171492103/
And. . .
     http://www.flickr.com/photos/wfryer/2516648940/
Powered by . . .
What questions do
 you have so far?
Who’s using social
    media?
THEY ARE!
How is social
media being used?
Listening & Responding
and more listening
Participating
Storytelling
What are your
 questions?
Remember This?

         @michelemmartin
“Google Juice!”
“Google Juice!”
“Google Juice!”
“Google Juice!”

 This is me!
“Google Juice!”

 This is me!
“Google Juice!”

 This is me!
“Google Juice!”

 This is me!
“Google Juice!”

 This is me!
Generate Buzz
Community Building
Fundraising
Any questions?
Learning
http://www.utdallas.edu/~mrankin/usweb/twitterconclusions.htm
What other
questions?
What are the rules?
Social media is NOT. . .
  http://www.flickr.com/photos/archiemcphee/3074742967/
Social media is. . .
   http://www.flickr.com/photos/nyki_m/2702325486/
Social media is NOT. . .
  http://www.flickr.com/photos/89927155@N00/3427459604/
Social media is. . .
   http://www.flickr.com/photos/lincolnblues/1443915052/
Social media is NOT. . .
  http://www.flickr.com/photos/rtarga/223776150/
Social media is. . .
    http://www.flickr.com/photos/dalydose/324264361/
Social media is NOT. . .
   http://www.flickr.com/photos/robino/511879296/
Social media is. . .
   http://www.flickr.com/photos/grantmac/2639135945/
Social media is NOT. . .
  http://www.flickr.com/photos/fixe/3202648604/
Social media is. . .
    http://www.flickr.com/photos/joelmarkwitt/2987625115/
What do you think?
How could YOU
 be using social
     media?
http://parcepsocialmedia.wikispaces.com
Add your ideas
Next Steps
    • Review examples
      on wiki
    • Brainstorm possible
      project ideas & add
      to wiki
    • Att...
Resources

•   WeAreMedia.org: The Social Media Starter Kit for
    Nonprofits
    http://www.wearemedia.org/
• Social Medi...
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
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Introduction to Social Media for Workforce and Education Professionals

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Presentation on Social Media for PA Regional Career Education Partnership Coordinators, workforce professionals and educators.

Published in: Technology, News & Politics
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  • Let me show you how to ask questions. If you look on the right side of your screen, you’ll see the panel that looks like this. You should see a box that says “Enter a question for the staff.” As we’re going through the webinar and a question comes up, I’d like you to type in your question and then hit the “Enter” key. This will send me the questions. At the halfway point that I mentioned, I’ll respond to any questions I’ve received so far. Then at the end, we’ll answer any additional questions.
  • First is on familiarity with social media tools. Second is about your opinion right now of social media.

    (opinion of social media):

    I can’t imagine how social media could possibly be useful to me and my work. I’m only here because someone told me to sign up.

    Social media seems interesting, but I’m skeptical that it’s useful to me.

    I have some ideas about how social media could be useful, but I need to know more.

    I definitely think we need to be using social media--I just want to know HOW.
  • POLL 1:
    None of these look familiar to me.

    I’ve heard of one or more of these tools.

    I use one or more of these tools sometimes.

    I use one or more of these tools frequently.
  • If it were a country, Facebook would be larger than Brazil.
    Twitter had 7 million users as of April 2009 and is projected to grow to 100 million users by April 2010. However, it isn’t teens on Twitter. They are using text messaging. (But you can use Twitter to send 140 character text messages)
  • Social media allows people with basic computer skills to tell their stories using publishing tools such as blogs, video logs, photo sharing, podcasting (audio stories broadcast from the web or downloaded to a computer) and wikis (collaboratively edited web pages). They can also help us filter and organize the overwhelming amount of information on the web. Social media tools make it easier to create and distribute content and discuss the things we care about.
  • Poll 1: After going through this presentation how are you feeling about social media now?

    Social media isn’t for for us and our organization.

    I think we might be able to do some things with social media

    I’m really excited about the possibilities of using social media!

    Poll 2:
    The thing I’m MOST concerned about in using social media is:

    The time commitment
    Staff capacity
    Loss of control
    Privacy issues
    All of the above!
    None of the above!
  • Introduction to Social Media for Workforce and Education Professionals

    1. 1. Social Media for Workforce and Education Professionals Presented by Michele Martin www.michelemmartin.com
    2. 2. !"#$%&'()"&*+'",(&%-(.$/.0$/.*,! •! 1+-$2"!#$!%&'!()*+!,-).+,!-/!0(1&'2(!%&'1!0+.+3(&/+4!0(+!1),-&!5'6&/!/+70!0&!8'9+! 0+.+3(&/+:!9(&'.,!5+!21++/!)/,!%&'!9(&'.,!9++!)!;#<!-/!0(+!5&7!5+.&=!0(+! 0+.+3(&/+!&3>&/?!!#$!%&'!()*+!/&0!).1+),%!,&/+!9&4!3.+)9+!,-).!0(+!;#<!/&=! $&..&=+,!5%!0(+!@!A+%?! •! 32%*'20(4&%"05(-$!%&'1!B&/01&.!3)/+.!9++C9!0&!,-9)33+)14!B.-BA!!"#$!&/!0(+!C+/'! 5)1!)/,!C)A+!9'1+!0()0!%&'()%*+%,,-./"0#.+(1'2(,.3%1#,.-9!/&0!B(+BA+,?! •! 6+",72%,(4&%"5!-/!0(-9!)1+)4!%&'D..!5+!)5.+!0&!+/0+1!E'+9>&/9!)/,!9++!1+93&/9+9?!! F&'D..!).9&!5+!)5.+!0&!9++!C+99)2+9!$1&C!'9!-/!0(-9!)1+)?!
    3. 3. @michelemmartin I’m Michele
    4. 4. Who are You?
    5. 5. The Plan • Introduce social media ideas/tools • Work in teams to use social media tools to enhance a project • Use webinars and social media tools to support this process
    6. 6. Today’s Webinar • Define social media • Discuss why social media tools are critical for your tool box • Explore some examples
    7. 7. We want questions!
    8. 8. Enter questions here
    9. 9. Is this how you feel about social media?
    10. 10. What do you think?
    11. 11. What’s the big deal with social media?
    12. 12. 50% of adults online have a MySpace profile 200 million people use Facebook In August 08, 23.7 million people visited 64.7 million upload photos to Flickr Twitter is growing at rate of 1,382% per year.
    13. 13. With social media you can. . . • Find and share quality information • Connect to others who share their interests • Have conversations • Work collaboratively
    14. 14. Social media helps organizations. . . • Listen • Build community • Participate in online • Raise money conversations • Learn • Tell their stories • Create awareness
    15. 15. What is social media?
    16. 16. Web 1.0 • One way communication • Static home pages • Organizational control • Minimal multimedia • Site as destination • “Push”
    17. 17. Web 2.0 • Conversation • Dynamic content • User contributions • Multimedia-rich • Outposts on the web • “Pull”
    18. 18. Social media is not. . .
    19. 19. Social media is. . . http://www.flickr.com/photos/eye2eye/50892860/
    20. 20. And. . . http://www.flickr.com/photos/furiousgeorge81/177926979/
    21. 21. And. . . http://www.flickr.com/photos/markop/2523825358/
    22. 22. And. . . http://www.flickr.com/photos/ocs_camp/2171492103/
    23. 23. And. . . http://www.flickr.com/photos/wfryer/2516648940/
    24. 24. Powered by . . .
    25. 25. What questions do you have so far?
    26. 26. Who’s using social media?
    27. 27. THEY ARE!
    28. 28. How is social media being used?
    29. 29. Listening & Responding
    30. 30. and more listening
    31. 31. Participating
    32. 32. Storytelling
    33. 33. What are your questions?
    34. 34. Remember This? @michelemmartin
    35. 35. “Google Juice!”
    36. 36. “Google Juice!”
    37. 37. “Google Juice!”
    38. 38. “Google Juice!” This is me!
    39. 39. “Google Juice!” This is me!
    40. 40. “Google Juice!” This is me!
    41. 41. “Google Juice!” This is me!
    42. 42. “Google Juice!” This is me!
    43. 43. Generate Buzz
    44. 44. Community Building
    45. 45. Fundraising
    46. 46. Any questions?
    47. 47. Learning
    48. 48. http://www.utdallas.edu/~mrankin/usweb/twitterconclusions.htm
    49. 49. What other questions?
    50. 50. What are the rules?
    51. 51. Social media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/
    52. 52. Social media is. . . http://www.flickr.com/photos/nyki_m/2702325486/
    53. 53. Social media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/
    54. 54. Social media is. . . http://www.flickr.com/photos/lincolnblues/1443915052/
    55. 55. Social media is NOT. . . http://www.flickr.com/photos/rtarga/223776150/
    56. 56. Social media is. . . http://www.flickr.com/photos/dalydose/324264361/
    57. 57. Social media is NOT. . . http://www.flickr.com/photos/robino/511879296/
    58. 58. Social media is. . . http://www.flickr.com/photos/grantmac/2639135945/
    59. 59. Social media is NOT. . . http://www.flickr.com/photos/fixe/3202648604/
    60. 60. Social media is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/
    61. 61. What do you think?
    62. 62. How could YOU be using social media?
    63. 63. http://parcepsocialmedia.wikispaces.com
    64. 64. Add your ideas
    65. 65. Next Steps • Review examples on wiki • Brainstorm possible project ideas & add to wiki • Attend next webinar on developing a social media “listening post”
    66. 66. Resources • WeAreMedia.org: The Social Media Starter Kit for Nonprofits http://www.wearemedia.org/ • Social Media for Nonprofits by Primal Media http://www.slideshare.net/PrimalMedia/social- media-non-profits
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