Introduction To Social Media for CILs

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An Introduction to Social Media for Centers for Independent Living--Prepared for CIL-NET workshop. Adapted from WeAreMedia.org curriculum

An Introduction to Social Media for Centers for Independent Living--Prepared for CIL-NET workshop. Adapted from WeAreMedia.org curriculum

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  • 1. Introduction to Social Media For Centers for Independent Living Presented by Michele Martin
  • 2. Objectives • Define social media • Look at how organizations use it • Define some key principles for using social media • Discuss how these principles apply to CILs
  • 3. The Numbers 50% of adults online have a MySpace profile 22% of adults online have a Facebook profile In August 08, 23.7 million people visited 64.7 million upload photos to Flickr Twitter grew 753% in 2008 to 4.5 million users
  • 4. Individuals with disabilties. . . • Spend twice as much • More likely to report time online (20 hrs. they are more vs. 10 hrs) connected (44% vs. 38%) • More likely to report Internet has • More likely to report improved quality of they are able to reach life (48% vs. 27%) out to people with similar interests (42% • More likely to report vs. 30%) that they are better informed (52% vs. Source: Harris Interactive, 2000 39%)
  • 5. Social media helps people. . . • Find and share quality information • Connect to others who share their interests • Have conversations • Work collaboratively
  • 6. Social media helps organizations. . . • Listen • Build community • Participate in online • Raise money conversations • Provide inexpensive • Tell their stories professional development • Create awareness
  • 7. Social Media is NOT. . .
  • 8. Social Media is . . . http://www.flickr.com/photos/eye2eye/50892860/
  • 9. And . . . http://www.flickr.com/photos/furiousgeorge81/177926979/
  • 10. And . . . http://www.flickr.com/photos/markop/2523825358/
  • 11. And . . . http://www.flickr.com/photos/ocs_camp/2171492103/
  • 12. Powered by . . . .
  • 13. How is Social Media Being Used?
  • 14. Listening
  • 15. Participating
  • 16. Storytelling http://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains
  • 17. Generating “Buzz”
  • 18. Calls to Action
  • 19. Community Building
  • 20. Fundraising
  • 21. Professional Development http://www.flickr.com/photos/tojosan/181249465/
  • 22. What are the “Rules?”
  • 23. Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/
  • 24. Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/
  • 25. Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/
  • 26. Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/
  • 27. Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/
  • 28. Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/
  • 29. Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/
  • 30. Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/
  • 31. Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/
  • 32. Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/
  • 33. In this new world http://www.flickr.com/photos/will-lion/2645808133/
  • 34. In this new world http://www.flickr.com/photos/phauly/35555985/ Trust is about relationships, not “experts”
  • 35. In this new world People use social media to fund and create change
  • 36. We need to be. . . http://www.flickr.com/photos/criminalintent/89026773/
  • 37. And . . . http://www.flickr.com/photos/laughingbuddhaz/2535461271/
  • 38. And . . . http://www.flickr.com/photos/jakescreations/99576154/
  • 39. Now let’s explore!
  • 40. Resources • WeAreMedia.org: The Social Media Starter Kit for Nonprofits http://www.wearemedia.org/ • Social Media for Nonprofits by Primal Media http://www.slideshare.net/PrimalMedia/ social-media-non-profits