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Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
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Introduction To Social Media for CILs

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An Introduction to Social Media for Centers for Independent Living--Prepared for CIL-NET workshop. Adapted from WeAreMedia.org curriculum

An Introduction to Social Media for Centers for Independent Living--Prepared for CIL-NET workshop. Adapted from WeAreMedia.org curriculum

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  • 1. Introduction to Social Media For Centers for Independent Living Presented by Michele Martin
  • 2. Objectives • Define social media • Look at how organizations use it • Define some key principles for using social media • Discuss how these principles apply to CILs
  • 3. The Numbers 50% of adults online have a MySpace profile 22% of adults online have a Facebook profile In August 08, 23.7 million people visited 64.7 million upload photos to Flickr Twitter grew 753% in 2008 to 4.5 million users
  • 4. Individuals with disabilties. . . • Spend twice as much • More likely to report time online (20 hrs. they are more vs. 10 hrs) connected (44% vs. 38%) • More likely to report Internet has • More likely to report improved quality of they are able to reach life (48% vs. 27%) out to people with similar interests (42% • More likely to report vs. 30%) that they are better informed (52% vs. Source: Harris Interactive, 2000 39%)
  • 5. Social media helps people. . . • Find and share quality information • Connect to others who share their interests • Have conversations • Work collaboratively
  • 6. Social media helps organizations. . . • Listen • Build community • Participate in online • Raise money conversations • Provide inexpensive • Tell their stories professional development • Create awareness
  • 7. Social Media is NOT. . .
  • 8. Social Media is . . . http://www.flickr.com/photos/eye2eye/50892860/
  • 9. And . . . http://www.flickr.com/photos/furiousgeorge81/177926979/
  • 10. And . . . http://www.flickr.com/photos/markop/2523825358/
  • 11. And . . . http://www.flickr.com/photos/ocs_camp/2171492103/
  • 12. Powered by . . . .
  • 13. How is Social Media Being Used?
  • 14. Listening
  • 15. Participating
  • 16. Storytelling http://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains
  • 17. Generating “Buzz”
  • 18. Calls to Action
  • 19. Community Building
  • 20. Fundraising
  • 21. Professional Development http://www.flickr.com/photos/tojosan/181249465/
  • 22. What are the “Rules?”
  • 23. Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/
  • 24. Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/
  • 25. Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/
  • 26. Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/
  • 27. Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/
  • 28. Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/
  • 29. Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/
  • 30. Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/
  • 31. Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/
  • 32. Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/
  • 33. In this new world http://www.flickr.com/photos/will-lion/2645808133/
  • 34. In this new world http://www.flickr.com/photos/phauly/35555985/ Trust is about relationships, not “experts”
  • 35. In this new world People use social media to fund and create change
  • 36. We need to be. . . http://www.flickr.com/photos/criminalintent/89026773/
  • 37. And . . . http://www.flickr.com/photos/laughingbuddhaz/2535461271/
  • 38. And . . . http://www.flickr.com/photos/jakescreations/99576154/
  • 39. Now let’s explore!
  • 40. Resources • WeAreMedia.org: The Social Media Starter Kit for Nonprofits http://www.wearemedia.org/ • Social Media for Nonprofits by Primal Media http://www.slideshare.net/PrimalMedia/ social-media-non-profits

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