Introduction to Social Media
    For Centers for Independent Living

           Presented by Michele Martin
Objectives
• Define social media
• Look at how organizations use it
• Define some key principles for using
  social media
• ...
The Numbers
50% of adults online have a MySpace profile


22% of adults online have a Facebook profile

In August 08, 23.7 m...
Individuals with disabilties. . .
• Spend twice as much     • More likely to report
  time online (20 hrs.      they are m...
Social media helps people. . .
 • Find and share
   quality information

 • Connect to others
   who share their
   intere...
Social media helps organizations. . .


  • Listen                  • Build community
  • Participate in online   • Raise ...
Social Media is NOT. . .
Social Media is . . .
http://www.flickr.com/photos/eye2eye/50892860/
And . . .
http://www.flickr.com/photos/furiousgeorge81/177926979/
And . . .
http://www.flickr.com/photos/markop/2523825358/
And . . .
http://www.flickr.com/photos/ocs_camp/2171492103/
Powered by . . . .
How is Social Media Being Used?
Listening
Participating
Storytelling
http://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains
Generating “Buzz”
Calls to Action
Community Building
Fundraising
Professional Development
http://www.flickr.com/photos/tojosan/181249465/
What are the “Rules?”
Social Media is NOT. . .
http://www.flickr.com/photos/archiemcphee/3074742967/
Social Media IS. . .
http://www.flickr.com/photos/nyki_m/2702325486/
Social Media is NOT. . .
http://www.flickr.com/photos/89927155@N00/3427459604/
Social Media is . . .
http://www.flickr.com/photos/lincolnblues/1443915052/
Social Media is Not. . .
http://www.flickr.com/photos/rtarga/223776150/
Social Media Is. . .
http://www.flickr.com/photos/dalydose/324264361/
Social Media is Not. . .
http://www.flickr.com/photos/robino/511879296/
Social Media Is. . .
http://www.flickr.com/photos/grantmac/2639135945/
Social Media is Not. . .
http://www.flickr.com/photos/fixe/3202648604/
Social Media Is. . .
http://www.flickr.com/photos/joelmarkwitt/2987625115/
In this new world
http://www.flickr.com/photos/will-lion/2645808133/
In this new world
http://www.flickr.com/photos/phauly/35555985/




         Trust is about
         relationships,
       ...
In this new world

   People use
 social media
  to fund and
create change
We need to be. . .
http://www.flickr.com/photos/criminalintent/89026773/
And . . .
http://www.flickr.com/photos/laughingbuddhaz/2535461271/
And . . .
http://www.flickr.com/photos/jakescreations/99576154/
Now let’s explore!
Resources

• WeAreMedia.org: The Social Media Starter Kit for
  Nonprofits

  http://www.wearemedia.org/
• Social Media for...
Introduction To Social Media for CILs
Introduction To Social Media for CILs
Introduction To Social Media for CILs
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Introduction To Social Media for CILs

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An Introduction to Social Media for Centers for Independent Living--Prepared for CIL-NET workshop. Adapted from WeAreMedia.org curriculum

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Introduction To Social Media for CILs

  1. 1. Introduction to Social Media For Centers for Independent Living Presented by Michele Martin
  2. 2. Objectives • Define social media • Look at how organizations use it • Define some key principles for using social media • Discuss how these principles apply to CILs
  3. 3. The Numbers 50% of adults online have a MySpace profile 22% of adults online have a Facebook profile In August 08, 23.7 million people visited 64.7 million upload photos to Flickr Twitter grew 753% in 2008 to 4.5 million users
  4. 4. Individuals with disabilties. . . • Spend twice as much • More likely to report time online (20 hrs. they are more vs. 10 hrs) connected (44% vs. 38%) • More likely to report Internet has • More likely to report improved quality of they are able to reach life (48% vs. 27%) out to people with similar interests (42% • More likely to report vs. 30%) that they are better informed (52% vs. Source: Harris Interactive, 2000 39%)
  5. 5. Social media helps people. . . • Find and share quality information • Connect to others who share their interests • Have conversations • Work collaboratively
  6. 6. Social media helps organizations. . . • Listen • Build community • Participate in online • Raise money conversations • Provide inexpensive • Tell their stories professional development • Create awareness
  7. 7. Social Media is NOT. . .
  8. 8. Social Media is . . . http://www.flickr.com/photos/eye2eye/50892860/
  9. 9. And . . . http://www.flickr.com/photos/furiousgeorge81/177926979/
  10. 10. And . . . http://www.flickr.com/photos/markop/2523825358/
  11. 11. And . . . http://www.flickr.com/photos/ocs_camp/2171492103/
  12. 12. Powered by . . . .
  13. 13. How is Social Media Being Used?
  14. 14. Listening
  15. 15. Participating
  16. 16. Storytelling http://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains
  17. 17. Generating “Buzz”
  18. 18. Calls to Action
  19. 19. Community Building
  20. 20. Fundraising
  21. 21. Professional Development http://www.flickr.com/photos/tojosan/181249465/
  22. 22. What are the “Rules?”
  23. 23. Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/
  24. 24. Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/
  25. 25. Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/
  26. 26. Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/
  27. 27. Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/
  28. 28. Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/
  29. 29. Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/
  30. 30. Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/
  31. 31. Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/
  32. 32. Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/
  33. 33. In this new world http://www.flickr.com/photos/will-lion/2645808133/
  34. 34. In this new world http://www.flickr.com/photos/phauly/35555985/ Trust is about relationships, not “experts”
  35. 35. In this new world People use social media to fund and create change
  36. 36. We need to be. . . http://www.flickr.com/photos/criminalintent/89026773/
  37. 37. And . . . http://www.flickr.com/photos/laughingbuddhaz/2535461271/
  38. 38. And . . . http://www.flickr.com/photos/jakescreations/99576154/
  39. 39. Now let’s explore!
  40. 40. Resources • WeAreMedia.org: The Social Media Starter Kit for Nonprofits http://www.wearemedia.org/ • Social Media for Nonprofits by Primal Media http://www.slideshare.net/PrimalMedia/ social-media-non-profits
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