Introduction to Social Media for Bucks Boot Camp


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  • From University of MD Small Business Success Index report, based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008.
  • FAQs on video--
  • Introduction to Social Media for Bucks Boot Camp

    1. 1. Introduction to Social Media Presented by Michele Martin
    2. 2. Is this how you feel about social media?
    3. 3. Welcome to Boot Camp!
    4. 4. Today’s Agenda <ul><li>Overview of tools </li></ul><ul><li>Discuss projects </li></ul><ul><li>Where do we want to go first? </li></ul>
    5. 5. Web 1.0 <ul><li>One way communication </li></ul><ul><li>Static home pages </li></ul><ul><li>Organizational control </li></ul><ul><li>Minimal multimedia </li></ul><ul><li>Site as destination </li></ul><ul><li>“ Push” </li></ul>
    6. 6. Web 2.0 <ul><li>Conversation </li></ul><ul><li>Dynamic content </li></ul><ul><li>User contributions </li></ul><ul><li>Multimedia-rich </li></ul><ul><li>Outposts on the web </li></ul><ul><li>“ Pull” </li></ul>
    7. 7. Key Features <ul><li>Require minimal technical skills—no programming </li></ul><ul><li>Facilitate connections, sharing, collaboration—2-way communication! </li></ul><ul><li>Privacy and control settings </li></ul><ul><li>Different platforms support different online goals/tasks </li></ul><ul><li>Support/facilitate multimedia sharing </li></ul><ul><li>Varying levels of accessibility </li></ul><ul><li>FREE or very low-cost </li></ul>
    8. 8. Why Social Media?
    9. 9. REASON 1: That’s where your customers are.
    10. 10. Who’s Online?
    11. 12. Employers are using social media to recruit
    12. 14. Some Stats <ul><li>92% currently use or plan to use social media to recruit. </li></ul><ul><li>1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring. </li></ul><ul><li>58% have successfully hired candidates through social networking sites. </li></ul><ul><li>36% say they plan to spend LESS on job boards. </li></ul><ul><li>38% say the plan to spend LESS on external recruiters. </li></ul>
    13. 15. Businesses are using for B2B and B2C <ul><li>Best Buy has 2500 employees providing customer service on Twitter. </li></ul><ul><li>Comcast has 11 full-time employees dedicated to social media customer service. </li></ul><ul><li>In 2009, 91% of Inc. 500 companies reported using at least one social media channel for business. 53% of Fortune 500 have an active Twitter account. </li></ul><ul><li>68% of small business plans to increase use of social media. </li></ul>
    14. 16. Small Business Usage
    15. 17. REASON 2: You can do more with less.
    16. 18. RSS & Feed Readers +
    17. 21. Feed Reader
    18. 22. Social Networks <ul><li>Platform for connecting to people who share interests, etc. </li></ul><ul><li>Users can create profiles, communicate with other members, share links, info & media </li></ul><ul><li>Users can create “sub-groups” </li></ul><ul><li>Each network has a unique “personality” and features </li></ul>
    19. 27. Blogs <ul><li>Easy publishing platform </li></ul><ul><li>“ Posts”—more timely information </li></ul><ul><li>“ Link Love” </li></ul><ul><li>Commenting to create community </li></ul><ul><li>Easily incorporate/share media, including video, polls, photos, etc. </li></ul>
    20. 28. Use a blog to share longer “How to” articles, Replace a newsletter
    21. 30. Use a blog to run “Challenges” and online courses
    22. 33. Twitter <ul><li>140 character “tweets” </li></ul><ul><li>“ Followers” & “Following” </li></ul><ul><li>Great for sharing links/tips and making connections </li></ul><ul><li>#Hashtags for events, topics </li></ul><ul><li>Can access via web, mobile, IM. </li></ul>
    23. 34. Use Twitter to share links, give tips/advice, Provide info on upcoming events or job leads
    24. 37.
    25. 39. Multimedia Sharing <ul><li>Platform for sharing/finding multimedia </li></ul><ul><li>Can create community around media </li></ul><ul><li>Can access via web, on smart phones. </li></ul><ul><li>Embed/linking/download features </li></ul>
    26. 45. Wikis <ul><li>Easy-to-use publishing platform </li></ul><ul><li>More flexible than a blog </li></ul><ul><li>Good for collaborative projects </li></ul><ul><li>Can embed media, documents </li></ul>
    27. 46. Use a wiki for online handouts, policies & procedures And to share frequently used documents/forms
    28. 47. A Youth Virtual Career Fair
    29. 48. Presentation Pages
    30. 49. By the numbers. . . <ul><li>3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m. </li></ul><ul><li>8 Live Webinars (now archived and available) </li></ul><ul><li>6 Pre-Recorded “Events” </li></ul><ul><li>Dozens of resource and lesson links </li></ul><ul><li>1,304 visitors to our main website </li></ul><ul><li>5,389 page views </li></ul><ul><li>233 attendees at “live” events—parents, educators, students </li></ul><ul><li>104 members of our Virtual Career Fair Network </li></ul><ul><li>100% said it was an effective way to learn about the topics! </li></ul><ul><li>100% employer satisfaction! </li></ul>
    31. 50. Screencasts <ul><li>Record computer screen with narration </li></ul><ul><li>Embed in blogs, wikis </li></ul><ul><li>Good for tutorials, demos </li></ul><ul><li>Integrate with other tools, such as Google documents for quizzes. </li></ul>
    32. 53. Webinar Software <ul><li>Run “online” meetings </li></ul><ul><li>Share documents, screens </li></ul><ul><li>Run polls </li></ul><ul><li>Teach workshops </li></ul><ul><li>Can host up to 200 people for free. </li></ul><ul><li>Record, archive and re-share </li></ul>
    33. 54. Social Bookmarking <ul><li>Keep bookmarks online, accessible from any computer </li></ul><ul><li>Tagging </li></ul><ul><li>Easy resource/information sharing </li></ul><ul><li>RSS feeds </li></ul><ul><li>Delicious Network </li></ul>
    34. 56. “ GSETA” Tag
    35. 57. Google Documents <ul><li>Online document creation & sharing </li></ul><ul><li>Can easily create forms, gather data—can even use to create quizzes! </li></ul><ul><li>Upload/download—compatible with Word, Excel, PPT </li></ul><ul><li>Can create PDF files </li></ul>
    36. 62. Google Alerts
    37. 63. Google Calendar <ul><li>Online calendar </li></ul><ul><li>Can create and share multiple calendars </li></ul><ul><li>Send reminders to email, cell phone </li></ul><ul><li>Get agenda emailed to you each morning </li></ul><ul><li>Schedule office hours </li></ul><ul><li>Embed calendars in blogs & wikis </li></ul>
    38. 64. Job Search Calendar