Introduction to Social Media

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Prepared for Wachovia Regional Foundation Attendee Conference

Prepared for Wachovia Regional Foundation Attendee Conference

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  • Social media allows people with basic computer skills to tell their stories using publishing tools such as blogs , video logs , pho to sharing , podcasting (a udio stories br oadcast fr om the web or downloaded to a computer) and wikis (collaboratively edited web page s). T hey can also help us filter and organize the overwhelming amount of information on the web. Social media tools make it easier to create and distribute content and discuss the things we care about.

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  • 1. Presented by Michele Martin, Independent Workforce & Learning Consultant Wachovia Regional Foundation Grantee Conference May 11, 2010 Social Media Strategies
  • 2. @michelemmartin I’m Michele
  • 3.
    • Define social media
    • Discuss why social media tools are critical for your tool box
    • Explore some examples
    The Plan
  • 4. Is this how you feel about social media?
  • 5. What’s the big deal?
  • 6.  
  • 7.  
  • 8.
    • Find and share quality information
    • Connect to others who share their interests
    • Have conversations
    • Work collaboratively
    With social media you can. . .
  • 9.
    • Listen
    • Participate in online conversations
    • Tell their stories
    • Create awareness
    • Build community
    • Raise money
    • Learn
    Social media helps organizations. . .
  • 10. What is social media?
  • 11. Web 1.0
    • One way communication
    • Static home pages
    • Organizational control
    • Minimal multimedia
    • Site as destination
    • “ Push”
  • 12.  
  • 13. Web 2.0
    • Conversation
    • Dynamic content
    • User contributions
    • Multimedia-rich
    • Outposts on the web
    • “ Pull”
  • 14.  
  • 15. Social media is not . . .
  • 16. http://www.flickr.com/photos/eye2eye/50892860/ Social media is. . .
  • 17. http://www.flickr.com/photos/furiousgeorge81/177926979/ And. . .
  • 18. http://www.flickr.com/photos/markop/2523825358/ And. . .
  • 19. http://www.flickr.com/photos/ocs_camp/2171492103/ And. . .
  • 20. http://www.flickr.com/photos/wfryer/2516648940/ And. . .
  • 21. Powered by . . .
  • 22. How is social media being used?
  • 23. Listening & Responding
  • 24. and more listening
  • 25. Participating
  • 26. Storytelling
  • 27.  
  • 28. @michelemmartin Remember This?
  • 29. This is me! “ Google Juice!”
  • 30. Generate Buzz
  • 31. Community Building
  • 32. Fundraising
  • 33. Learning
  • 34.  
  • 35.  
  • 36.  
  • 37. WHAT ARE THE TOOLS?
  • 38. Key Features
    • Require minimal technical skills—no programming
    • Facilitate connections, sharing, collaboration—2-way communication!
    • Privacy and control settings
    • Different platforms support different online goals/tasks
    • Support/facilitate multimedia sharing
    • Varying levels of accessibility
    • FREE or very low-cost
  • 39. You must listen first. . .
  • 40. Google Alerts
  • 41. +
  • 42.  
  • 43.  
  • 44. Feed Reader http://www.netvibes.com http://www.google.com/reader/
  • 45. Social Networks
    • Platform for connecting to people who share interests, etc.
    • Users can create profiles, communicate with other members, share links, info & media
    • Users can create “sub-groups”
    • Each network has a unique “personality” and features
  • 46. Blogs
    • Easy publishing platform
    • “ Posts”—more timely information
    • “ Link Love”
    • Commenting to create community
    • Easily incorporate/share media
  • 47. Twitter
    • 140 character “tweets”
    • “ Followers” & “Following”
    • Great for sharing links/tips and making connections
    • #Hashtags for events, topics
    • Can access via web, mobile, IM.
  • 48. Photo/Video Sharing
    • Platform for sharing/finding media
    • Can create community around media
    • Can access via web, on smart phones.
    • Embed/linking/download features
  • 49. Wikis
    • Easy-to-use publishing platform
    • More flexible than a blog
    • Good for collaborative projects
    • Can embed media, documents
  • 50. Social Bookmarking
    • Online bookmarks
    • Access from anywhere
    • Use “tags” to organize and find new info
    • Use “network” to find best resources
    • 1000 character notes to highlight key info/comment on link
  • 51. Podcasts
    • Pre-recorded audio/video that people can download
    • Sign up for automatic updates when new content added.
  • 52. Screencasts
    • Record computer screen with narration
    • Embed in blogs, wikis
    • Good for tutorials, demos
    • Integrate with other tools, such as Google documents for quizzes.
  • 53. What are the rules?
  • 54. http://www.flickr.com/photos/archiemcphee/3074742967/ Social media is NOT. . .
  • 55. http://www.flickr.com/photos/nyki_m/2702325486/ Social media is. . .
  • 56. http://www.flickr.com/photos/89927155@N00/3427459604/ Social media is NOT. . .
  • 57. http://www.flickr.com/photos/lincolnblues/1443915052/ Social media is. . .
  • 58. http://www.flickr.com/photos/rtarga/223776150/ Social media is NOT. . .
  • 59. http://www.flickr.com/photos/dalydose/324264361/ Social media is. . .
  • 60. http://www.flickr.com/photos/robino/511879296/ Social media is NOT. . .
  • 61. http://www.flickr.com/photos/grantmac/2639135945/ Social media is. . .
  • 62. http://www.flickr.com/photos/fixe/3202648604/ Social media is NOT. . .
  • 63. http://www.flickr.com/photos/joelmarkwitt/2987625115/ Social media is. . .
  • 64. How could YOU be using social media?
  • 65. Find me at: www.michelemmartin.com [email_address] Twitter: @michelemmartin
  • 66. Resources
    • WeAreMedia.org: The Social Media Starter Kit for Nonprofits
    • http://www.wearemedia.org /
    • Social Media for Nonprofits by Primal Media
    • http://www.slideshare.net/PrimalMedia/social-media-non-profits