Cleaning Up YOur Digital Dirt

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  • 1. Cleaning Up Your Digital Dirt Presented by Michele Martin Sponsored by the Regional Career Education Partnerships of Bucks, Chester, Delaware, Lehigh, Montgomery, Northampton and Philadelphia Counties
  • 2. Sponsored by: Bucks, Chester, Delaware, Lehigh, Montgomery, Northampton, Philadelphia
  • 3.  
  • 4.
    • Materials, an archived copy of the webinar and follow-up resources will be available at:
    • Careerreality.wikispaces.com
  • 5. @michelemmartin I’m Michele
  • 6. Agenda
    • Online identity and why it matters
    • Facebook—It’s about Privacy and Posting
    • Blogs
    • Twitter
  • 7. 87% of Recruiters use search engines to check out job candidates
  • 8. Because they discover. . .
    • 41% --candidate posted info about drugs/alcohol use.
    • 40%--candidate posted inappropriate photos
    • 29%--candidate had poor communication
    • 28%--candidate bad-mouthed previous employer
    • 27%--candidate lied about qualifications
    • 21%--candidate linked to criminal behavior
  • 9.  
  • 10.  
  • 11. College Admissions
    • From Kaplan survey—10% of admissions officers look up social media
      • 38% say what they found contributed to negative opinion
      • 25% said it created a positive opinion
    • NACAC survey—28% of colleges use social media to evaluate eligibility for special scholarships and programs
  • 12.  
  • 13.  
  • 14.  
  • 15. Features
    • Profile
    • “ Friending”
    • News Feed
    • Wall to Wall
    • Status Updates
    • Commenting & link sharing
    • Photos and Tagging
    • Groups & Fan Pages
    • Events
    • Applications
    • Chat
  • 16. Basics
    • Status updates, photos, etc. should reflect awareness of job search status.
    • “ Unfriend” people who could hurt your job search because of what they post.
    • Remove posts, photos, etc. that could hurt your job search.
  • 17. Privacy!
  • 18. REMEMBER!
    • Facebook default settings are ALWAYS the most open they can be. You have to CHOOSE privacy.
    • Facebook is always changing settings—have to stay on top of how privacy is changing.
  • 19. 1. 2.
  • 20.  
  • 21.  
  • 22.  
  • 23. Photos!
    • Two ways they show up
      • Upload
      • Friends “tag” you
    • Managing photos:
      • Don’t upload questionable photos
      • “ Untag” yourself from questionable photos
      • Control who can see your photos
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29. Positive Strategies
    • Use status updates to let people know about achievements, positive interests, etc.
    • Revise profile to emphasize professional/ educational accomplishments
    • Limit photos and include photos of you engaged in positive activities (volunteering, etc.)
    • Choose friends wisely
    • Join and get active in groups and on Fan Pages that are connected to prospective colleges, occupational interests, etc.
  • 30.  
  • 31. Blogging Do’s and Don’ts
    • No inappropriate posts, comments, photos, etc.
    • Delete any blogs that will reflect poorly on you.
    • Try using a blog to share your accomplishments, interests, etc.
  • 32.  
  • 33.  
  • 34. Twitter Do’s and Don’ts
    • Keep tweets professional.
    • Follow colleges that interest you, admissions officers, people in occupations you are considering, etc.
    • Share links, quotes, ideas, etc. to build online reputation.
    • If you want to be “unprofessional” protect your tweets and be sure you know your followers before you accept them.
  • 35.  
  • 36.  
  • 37. In Summary
    • Don’t post anything negative in the first place.
    • If you DO post something inappropriate, delete it--although the Web remembers!
    • Know your privacy settings and use them!
    • Find ways to use social media to positively support your college application process and job search.