Cleaning Up YOur Digital Dirt


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Cleaning Up YOur Digital Dirt

  1. 1. Cleaning Up Your Digital Dirt Presented by Michele Martin Sponsored by the Regional Career Education Partnerships of Bucks, Chester, Delaware, Lehigh, Montgomery, Northampton and Philadelphia Counties
  2. 2. Sponsored by: Bucks, Chester, Delaware, Lehigh, Montgomery, Northampton, Philadelphia
  3. 4. <ul><li>Materials, an archived copy of the webinar and follow-up resources will be available at: </li></ul><ul><li> </li></ul>
  4. 5. @michelemmartin I’m Michele
  5. 6. Agenda <ul><li>Online identity and why it matters </li></ul><ul><li>Facebook—It’s about Privacy and Posting </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul>
  6. 7. 87% of Recruiters use search engines to check out job candidates
  7. 8. Because they discover. . . <ul><li>41% --candidate posted info about drugs/alcohol use. </li></ul><ul><li>40%--candidate posted inappropriate photos </li></ul><ul><li>29%--candidate had poor communication </li></ul><ul><li>28%--candidate bad-mouthed previous employer </li></ul><ul><li>27%--candidate lied about qualifications </li></ul><ul><li>21%--candidate linked to criminal behavior </li></ul>
  8. 11. College Admissions <ul><li>From Kaplan survey—10% of admissions officers look up social media </li></ul><ul><ul><li>38% say what they found contributed to negative opinion </li></ul></ul><ul><ul><li>25% said it created a positive opinion </li></ul></ul><ul><li>NACAC survey—28% of colleges use social media to evaluate eligibility for special scholarships and programs </li></ul>
  9. 15. Features <ul><li>Profile </li></ul><ul><li>“ Friending” </li></ul><ul><li>News Feed </li></ul><ul><li>Wall to Wall </li></ul><ul><li>Status Updates </li></ul><ul><li>Commenting & link sharing </li></ul><ul><li>Photos and Tagging </li></ul><ul><li>Groups & Fan Pages </li></ul><ul><li>Events </li></ul><ul><li>Applications </li></ul><ul><li>Chat </li></ul>
  10. 16. Basics <ul><li>Status updates, photos, etc. should reflect awareness of job search status. </li></ul><ul><li>“ Unfriend” people who could hurt your job search because of what they post. </li></ul><ul><li>Remove posts, photos, etc. that could hurt your job search. </li></ul>
  11. 17. Privacy!
  12. 18. REMEMBER! <ul><li>Facebook default settings are ALWAYS the most open they can be. You have to CHOOSE privacy. </li></ul><ul><li>Facebook is always changing settings—have to stay on top of how privacy is changing. </li></ul>
  13. 19. 1. 2.
  14. 23. Photos! <ul><li>Two ways they show up </li></ul><ul><ul><li>Upload </li></ul></ul><ul><ul><li>Friends “tag” you </li></ul></ul><ul><li>Managing photos: </li></ul><ul><ul><li>Don’t upload questionable photos </li></ul></ul><ul><ul><li>“ Untag” yourself from questionable photos </li></ul></ul><ul><ul><li>Control who can see your photos </li></ul></ul>
  15. 29. Positive Strategies <ul><li>Use status updates to let people know about achievements, positive interests, etc. </li></ul><ul><li>Revise profile to emphasize professional/ educational accomplishments </li></ul><ul><li>Limit photos and include photos of you engaged in positive activities (volunteering, etc.) </li></ul><ul><li>Choose friends wisely </li></ul><ul><li>Join and get active in groups and on Fan Pages that are connected to prospective colleges, occupational interests, etc. </li></ul>
  16. 31. Blogging Do’s and Don’ts <ul><li>No inappropriate posts, comments, photos, etc. </li></ul><ul><li>Delete any blogs that will reflect poorly on you. </li></ul><ul><li>Try using a blog to share your accomplishments, interests, etc. </li></ul>
  17. 34. Twitter Do’s and Don’ts <ul><li>Keep tweets professional. </li></ul><ul><li>Follow colleges that interest you, admissions officers, people in occupations you are considering, etc. </li></ul><ul><li>Share links, quotes, ideas, etc. to build online reputation. </li></ul><ul><li>If you want to be “unprofessional” protect your tweets and be sure you know your followers before you accept them. </li></ul>
  18. 37. In Summary <ul><li>Don’t post anything negative in the first place. </li></ul><ul><li>If you DO post something inappropriate, delete it--although the Web remembers! </li></ul><ul><li>Know your privacy settings and use them! </li></ul><ul><li>Find ways to use social media to positively support your college application process and job search. </li></ul>