CIL-NET Intro to Social Media Webinar
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An Introduction to Social Media for Centers for Independent Living

An Introduction to Social Media for Centers for Independent Living

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CIL-NET Intro to Social Media Webinar CIL-NET Intro to Social Media Webinar Presentation Transcript

  • Using Social Media
    • Part One: Introduction to Social Media
    A CIL-NET Teleconference/Webcast Presented by Michele Martin and Carol Voss Wednesday, January 13, 2010 3:00-4:40 p.m. EST
  • @michelemmartin I’m Michele
  • Objectives
    • Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in their CIL
    • Identify strategies to address organizational culture issues and changes inherent with social media adoption and the organization's readiness to implement
    • Describe challenges faced with social media strategy implementation through a case study and relevant examples
    • Describe strategies to build and sustain effective online communities
  • We want questions!
  •  
  • The Numbers 50% of adults online have a MySpace profile 22% of adults online have a Facebook profile In August 08, 23.7 million people visited 64.7 million upload photos to Flickr Twitter grew 753% in 2008 to 4.5 million users
  • Individuals with disabilties. . .
    • Spend twice as much time online (20 hrs. vs. 10 hrs)
    • More likely to report Internet has improved quality of life (48% vs. 27%)
    • More likely to report that they are better informed (52% vs. 39%)
    • More likely to report they are more connected (44% vs. 38%)
    • More likely to report they are able to reach out to people with similar interests (42% vs. 30%)
    Source: Harris Interactive, 2000
  • Social media helps people. . .
    • Find and share quality information
    • Connect to others who share their interests
    • Have conversations
    • Work collaboratively
  • Social media helps organizations. . .
    • Listen
    • Participate in online conversations
    • Tell their stories
    • Create awareness
    • Build community
    • Raise money
    • Provide inexpensive professional development
  • Web 1.0
    • One way communication
    • Static home pages
    • Organizational control
    • Minimal multimedia
    • Site as destination
    • “ Push”
  • Web 2.0
    • Conversation
    • Dynamic content
    • User contributions
    • Multimedia-rich
    • Outposts on the web
    • “ Pull”
  • Social Media is NOT. . .
  • Social Media is . . . http://www.flickr.com/photos/eye2eye/50892860/
  • And . . . http://www.flickr.com/photos/furiousgeorge81/177926979/
  • And . . . http://www.flickr.com/photos/markop/2523825358/
  • And . . . http://www.flickr.com/photos/ocs_camp/2171492103/
  • Powered by . . . .
  • What questions do you have?
  • How is Social Media Being Used?
  • @michelemmartin Remember This?
  • This is me! “ Google Juice!”
  • Listening & Responding
  • And More Listening
  • Participating
  • Storytelling http://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains
  • Generating “Buzz”
  • Calls to Action
  • Community Building
  •  
  • Fundraising
  • Professional Development http://www.flickr.com/photos/tojosan/181249465/
  •  
  •  
  • Questions?
  • What are the “Rules?”
  • Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/
  • Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/
  • Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/
  • Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/
  • Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/
  • Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/
  • Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/
  • Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/
  • Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/
  • Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/
  • How could YOU be using social media?
  • http://cilnetsocialmedia.org/wiki/Main_Page
  • What’s Next?
    • Explore the wiki
    • Attend webinar on January 20, 2010.
    • Experiment!
  • Wrap Up and Evaluation Please complete an evaluation of today’s program at: https://vovici.com/wsb.dll/s/12291g41dfb
  • Sources
    • WeAreMedia.org: The Social Media Starter Kit for Nonprofits
    • http://www.wearemedia.org /
    • Social Media for Nonprofits by Primal Media
    • http://www.slideshare.net/PrimalMedia/social-media-non-profits
    • Support for development of this Webcast/teleconference was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. The content of this webinar is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike Unported license. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given to the WeAreMedia Project, Michele Martin and CIL-NET project: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Michele Martin, adapted from work created by the WeAreMedia Project ( www.wearemedia.org /)