Using Social Media <ul><li>Part One: Introduction to Social Media </li></ul>A CIL-NET Teleconference/Webcast Presented by ...
@michelemmartin I’m Michele
Objectives <ul><li>Identify social media tools, resources, and services, and determine when these tools are appropriate to...
We want questions!
 
The Numbers 50% of adults online have a MySpace profile 22% of adults online have a Facebook profile In August 08, 23.7 mi...
Individuals with disabilties. . .  <ul><li>Spend twice as much time online (20 hrs. vs. 10 hrs) </li></ul><ul><li>More lik...
Social media helps people. . .  <ul><li>Find and share quality information </li></ul><ul><li>Connect to others who share t...
Social media helps organizations. . .  <ul><li>Listen  </li></ul><ul><li>Participate in online conversations </li></ul><ul...
Web 1.0 <ul><li>One way communication </li></ul><ul><li>Static home pages </li></ul><ul><li>Organizational control </li></...
Web 2.0 <ul><li>Conversation </li></ul><ul><li>Dynamic content </li></ul><ul><li>User contributions </li></ul><ul><li>Mult...
Social Media is NOT. . .
Social Media is . . .  http://www.flickr.com/photos/eye2eye/50892860/
And . . .  http://www.flickr.com/photos/furiousgeorge81/177926979/
And . . .  http://www.flickr.com/photos/markop/2523825358/
And . . .  http://www.flickr.com/photos/ocs_camp/2171492103/
Powered by . . . .
What questions do you have?
How is Social Media Being Used?
@michelemmartin Remember This?
This is me! “ Google Juice!”
Listening & Responding
And More Listening
Participating
Storytelling http://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains
Generating “Buzz”
Calls to Action
Community Building
 
Fundraising
Professional Development http://www.flickr.com/photos/tojosan/181249465/
 
 
Questions?
What are the “Rules?”
Social Media is NOT. . .  http://www.flickr.com/photos/archiemcphee/3074742967/
Social Media IS. . .  http://www.flickr.com/photos/nyki_m/2702325486/
Social Media is NOT. . .  http://www.flickr.com/photos/89927155@N00/3427459604/
Social Media is . . .  http://www.flickr.com/photos/lincolnblues/1443915052/
Social Media is Not. . .  http://www.flickr.com/photos/rtarga/223776150/
Social Media Is. . .  http://www.flickr.com/photos/dalydose/324264361/
Social Media is Not. . .  http://www.flickr.com/photos/robino/511879296/
Social Media Is. . .  http://www.flickr.com/photos/grantmac/2639135945/
Social Media is Not. . .  http://www.flickr.com/photos/fixe/3202648604/
Social Media Is. . .  http://www.flickr.com/photos/joelmarkwitt/2987625115/
How could YOU be using social media?
http://cilnetsocialmedia.org/wiki/Main_Page
What’s Next? <ul><li>Explore the wiki </li></ul><ul><li>Attend webinar on January 20, 2010. </li></ul><ul><li>Experiment! ...
Wrap Up and Evaluation Please complete an evaluation of today’s program at: https://vovici.com/wsb.dll/s/12291g41dfb
Sources <ul><li>WeAreMedia.org: The Social Media Starter Kit for Nonprofits </li></ul><ul><li>http://www.wearemedia.org / ...
<ul><li>Support for development of this Webcast/teleconference was provided by the U.S. Department of Education, Rehabilit...
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CIL-NET Intro to Social Media Webinar

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An Introduction to Social Media for Centers for Independent Living

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CIL-NET Intro to Social Media Webinar

  1. 1. Using Social Media <ul><li>Part One: Introduction to Social Media </li></ul>A CIL-NET Teleconference/Webcast Presented by Michele Martin and Carol Voss Wednesday, January 13, 2010 3:00-4:40 p.m. EST
  2. 2. @michelemmartin I’m Michele
  3. 3. Objectives <ul><li>Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in their CIL </li></ul><ul><li>Identify strategies to address organizational culture issues and changes inherent with social media adoption and the organization's readiness to implement </li></ul><ul><li>Describe challenges faced with social media strategy implementation through a case study and relevant examples </li></ul><ul><li>Describe strategies to build and sustain effective online communities </li></ul>
  4. 4. We want questions!
  5. 6. The Numbers 50% of adults online have a MySpace profile 22% of adults online have a Facebook profile In August 08, 23.7 million people visited 64.7 million upload photos to Flickr Twitter grew 753% in 2008 to 4.5 million users
  6. 7. Individuals with disabilties. . . <ul><li>Spend twice as much time online (20 hrs. vs. 10 hrs) </li></ul><ul><li>More likely to report Internet has improved quality of life (48% vs. 27%) </li></ul><ul><li>More likely to report that they are better informed (52% vs. 39%) </li></ul><ul><li>More likely to report they are more connected (44% vs. 38%) </li></ul><ul><li>More likely to report they are able to reach out to people with similar interests (42% vs. 30%) </li></ul>Source: Harris Interactive, 2000
  7. 8. Social media helps people. . . <ul><li>Find and share quality information </li></ul><ul><li>Connect to others who share their interests </li></ul><ul><li>Have conversations </li></ul><ul><li>Work collaboratively </li></ul>
  8. 9. Social media helps organizations. . . <ul><li>Listen </li></ul><ul><li>Participate in online conversations </li></ul><ul><li>Tell their stories </li></ul><ul><li>Create awareness </li></ul><ul><li>Build community </li></ul><ul><li>Raise money </li></ul><ul><li>Provide inexpensive professional development </li></ul>
  9. 10. Web 1.0 <ul><li>One way communication </li></ul><ul><li>Static home pages </li></ul><ul><li>Organizational control </li></ul><ul><li>Minimal multimedia </li></ul><ul><li>Site as destination </li></ul><ul><li>“ Push” </li></ul>
  10. 11. Web 2.0 <ul><li>Conversation </li></ul><ul><li>Dynamic content </li></ul><ul><li>User contributions </li></ul><ul><li>Multimedia-rich </li></ul><ul><li>Outposts on the web </li></ul><ul><li>“ Pull” </li></ul>
  11. 12. Social Media is NOT. . .
  12. 13. Social Media is . . . http://www.flickr.com/photos/eye2eye/50892860/
  13. 14. And . . . http://www.flickr.com/photos/furiousgeorge81/177926979/
  14. 15. And . . . http://www.flickr.com/photos/markop/2523825358/
  15. 16. And . . . http://www.flickr.com/photos/ocs_camp/2171492103/
  16. 17. Powered by . . . .
  17. 18. What questions do you have?
  18. 19. How is Social Media Being Used?
  19. 20. @michelemmartin Remember This?
  20. 21. This is me! “ Google Juice!”
  21. 22. Listening & Responding
  22. 23. And More Listening
  23. 24. Participating
  24. 25. Storytelling http://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains
  25. 26. Generating “Buzz”
  26. 27. Calls to Action
  27. 28. Community Building
  28. 30. Fundraising
  29. 31. Professional Development http://www.flickr.com/photos/tojosan/181249465/
  30. 34. Questions?
  31. 35. What are the “Rules?”
  32. 36. Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/
  33. 37. Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/
  34. 38. Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/
  35. 39. Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/
  36. 40. Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/
  37. 41. Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/
  38. 42. Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/
  39. 43. Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/
  40. 44. Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/
  41. 45. Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/
  42. 46. How could YOU be using social media?
  43. 47. http://cilnetsocialmedia.org/wiki/Main_Page
  44. 48. What’s Next? <ul><li>Explore the wiki </li></ul><ul><li>Attend webinar on January 20, 2010. </li></ul><ul><li>Experiment! </li></ul>
  45. 49. Wrap Up and Evaluation Please complete an evaluation of today’s program at: https://vovici.com/wsb.dll/s/12291g41dfb
  46. 50. Sources <ul><li>WeAreMedia.org: The Social Media Starter Kit for Nonprofits </li></ul><ul><li>http://www.wearemedia.org / </li></ul><ul><li>Social Media for Nonprofits by Primal Media </li></ul><ul><li>http://www.slideshare.net/PrimalMedia/social-media-non-profits </li></ul>
  47. 51. <ul><li>Support for development of this Webcast/teleconference was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. The content of this webinar is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike Unported license. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given to the WeAreMedia Project, Michele Martin and CIL-NET project: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Michele Martin, adapted from work created by the WeAreMedia Project ( www.wearemedia.org /) </li></ul>
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