CIL-NET Intro to Social Media Webinar

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An Introduction to Social Media for Centers for Independent Living

An Introduction to Social Media for Centers for Independent Living

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  • 1. Using Social Media
    • Part One: Introduction to Social Media
    A CIL-NET Teleconference/Webcast Presented by Michele Martin and Carol Voss Wednesday, January 13, 2010 3:00-4:40 p.m. EST
  • 2. @michelemmartin I’m Michele
  • 3. Objectives
    • Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in their CIL
    • Identify strategies to address organizational culture issues and changes inherent with social media adoption and the organization's readiness to implement
    • Describe challenges faced with social media strategy implementation through a case study and relevant examples
    • Describe strategies to build and sustain effective online communities
  • 4. We want questions!
  • 5.  
  • 6. The Numbers 50% of adults online have a MySpace profile 22% of adults online have a Facebook profile In August 08, 23.7 million people visited 64.7 million upload photos to Flickr Twitter grew 753% in 2008 to 4.5 million users
  • 7. Individuals with disabilties. . .
    • Spend twice as much time online (20 hrs. vs. 10 hrs)
    • More likely to report Internet has improved quality of life (48% vs. 27%)
    • More likely to report that they are better informed (52% vs. 39%)
    • More likely to report they are more connected (44% vs. 38%)
    • More likely to report they are able to reach out to people with similar interests (42% vs. 30%)
    Source: Harris Interactive, 2000
  • 8. Social media helps people. . .
    • Find and share quality information
    • Connect to others who share their interests
    • Have conversations
    • Work collaboratively
  • 9. Social media helps organizations. . .
    • Listen
    • Participate in online conversations
    • Tell their stories
    • Create awareness
    • Build community
    • Raise money
    • Provide inexpensive professional development
  • 10. Web 1.0
    • One way communication
    • Static home pages
    • Organizational control
    • Minimal multimedia
    • Site as destination
    • “ Push”
  • 11. Web 2.0
    • Conversation
    • Dynamic content
    • User contributions
    • Multimedia-rich
    • Outposts on the web
    • “ Pull”
  • 12. Social Media is NOT. . .
  • 13. Social Media is . . . http://www.flickr.com/photos/eye2eye/50892860/
  • 14. And . . . http://www.flickr.com/photos/furiousgeorge81/177926979/
  • 15. And . . . http://www.flickr.com/photos/markop/2523825358/
  • 16. And . . . http://www.flickr.com/photos/ocs_camp/2171492103/
  • 17. Powered by . . . .
  • 18. What questions do you have?
  • 19. How is Social Media Being Used?
  • 20. @michelemmartin Remember This?
  • 21. This is me! “ Google Juice!”
  • 22. Listening & Responding
  • 23. And More Listening
  • 24. Participating
  • 25. Storytelling http://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains
  • 26. Generating “Buzz”
  • 27. Calls to Action
  • 28. Community Building
  • 29.  
  • 30. Fundraising
  • 31. Professional Development http://www.flickr.com/photos/tojosan/181249465/
  • 32.  
  • 33.  
  • 34. Questions?
  • 35. What are the “Rules?”
  • 36. Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/
  • 37. Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/
  • 38. Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/
  • 39. Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/
  • 40. Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/
  • 41. Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/
  • 42. Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/
  • 43. Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/
  • 44. Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/
  • 45. Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/
  • 46. How could YOU be using social media?
  • 47. http://cilnetsocialmedia.org/wiki/Main_Page
  • 48. What’s Next?
    • Explore the wiki
    • Attend webinar on January 20, 2010.
    • Experiment!
  • 49. Wrap Up and Evaluation Please complete an evaluation of today’s program at: https://vovici.com/wsb.dll/s/12291g41dfb
  • 50. Sources
    • WeAreMedia.org: The Social Media Starter Kit for Nonprofits
    • http://www.wearemedia.org /
    • Social Media for Nonprofits by Primal Media
    • http://www.slideshare.net/PrimalMedia/social-media-non-profits
  • 51.
    • Support for development of this Webcast/teleconference was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. The content of this webinar is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike Unported license. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given to the WeAreMedia Project, Michele Martin and CIL-NET project: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Michele Martin, adapted from work created by the WeAreMedia Project ( www.wearemedia.org /)