CIL-NET Applying Social Media to my Center Webinar
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CIL-NET Applying Social Media to my Center Webinar

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    CIL-NET Applying Social Media to my Center Webinar CIL-NET Applying Social Media to my Center Webinar Presentation Transcript

    • Using Social Media
      • Part Two: Applying Social Media at My Center
      A CIL-NET Teleconference/Webcast Presented by Michele Martin and Carol Voss Wednesday, January 20, 2010 3:00-4:40 p.m. EST
    • @michelemmartin I’m Michele
    • Objectives
      • Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in their CIL
      • Identify strategies to address organizational culture issues and changes inherent with social media adoption and the organization's readiness to implement
      • Describe challenges faced with social media strategy implementation through a case study and relevant examples
      • Describe strategies to build and sustain effective online communities
    • We want questions!
    •  
    • Challenges to Implementation
      • Access
      • Time
      • Security/Privacy
      • Resistance from management
      • Resistance from staff
    • Access
      • Technology
      • Site blocking
    • Time-Wasting?
      • Do you trust people to use email and phones responsibly?
      • What is your job and can social media help you do it better?
    • Time
      • Replace what you’re currently doing
      • Share responsibility
      • Start small
      • Repurpose!
    • Security/Privacy
      • Teach security/ privacy strategies
      • Have policies
      • Think it through--where might you have a problem?
      • Monitor!
    • Resistance!
      • From management
      • From staff
    • Common Concerns
      • Loss of control over branding/messages
      • Dealing with “negative” comments
      • Fear of failure
      • Perception of wasted time and resources
      • Information overload fears
    • A Process for Overcoming Resistance
      • Target
      • Listen
      • Interpret
      • Respond
      • Rinse and repeat!
    • Some More Resistance-Busting Strategies
      • Experiment & track results
      • “ Social proof”
      • Encourage stakeholders to request social media options
    • Getting Started
      • Find a problem that social media can solve
      • Use a wiki to manage a project
      • Set up a blog to replace a newsletter
      • Use Delicious to share interesting links
      • Use Flickr to manage photos
      • “ Social media-tize” an event
      • Practice internally
    • Questions?
    • http://cilnetsocialmedia.org/wiki/Main_Page
    • Wrap Up and Evaluation Please complete an evaluation of today’s program at: https://vovici.com/wsb.dll/s/12291g41dfd     
    • Sources
      • WeAreMedia.org: The Social Media Starter Kit for Nonprofits
      • http://www.wearemedia.org /
      • Social Media for Nonprofits by Primal Media
      • http://www.slideshare.net/PrimalMedia/social-media-non-profits
      • Support for development of this Webcast/teleconference was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. The content of this webinar is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike Unported license. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given to the WeAreMedia Project, Michele Martin and CIL-NET project: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Michele Martin, adapted from work created by the WeAreMedia Project ( www.wearemedia.org /)