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CIL-NET Applying Social Media to my Center Webinar


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  • 1. Using Social Media
    • Part Two: Applying Social Media at My Center
    A CIL-NET Teleconference/Webcast Presented by Michele Martin and Carol Voss Wednesday, January 20, 2010 3:00-4:40 p.m. EST
  • 2. @michelemmartin I’m Michele
  • 3. Objectives
    • Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in their CIL
    • Identify strategies to address organizational culture issues and changes inherent with social media adoption and the organization's readiness to implement
    • Describe challenges faced with social media strategy implementation through a case study and relevant examples
    • Describe strategies to build and sustain effective online communities
  • 4. We want questions!
  • 5.  
  • 6. Challenges to Implementation
    • Access
    • Time
    • Security/Privacy
    • Resistance from management
    • Resistance from staff
  • 7. Access
    • Technology
    • Site blocking
  • 8. Time-Wasting?
    • Do you trust people to use email and phones responsibly?
    • What is your job and can social media help you do it better?
  • 9. Time
    • Replace what you’re currently doing
    • Share responsibility
    • Start small
    • Repurpose!
  • 10. Security/Privacy
    • Teach security/ privacy strategies
    • Have policies
    • Think it through--where might you have a problem?
    • Monitor!
  • 11. Resistance!
    • From management
    • From staff
  • 12. Common Concerns
    • Loss of control over branding/messages
    • Dealing with “negative” comments
    • Fear of failure
    • Perception of wasted time and resources
    • Information overload fears
  • 13. A Process for Overcoming Resistance
    • Target
    • Listen
    • Interpret
    • Respond
    • Rinse and repeat!
  • 14. Some More Resistance-Busting Strategies
    • Experiment & track results
    • “ Social proof”
    • Encourage stakeholders to request social media options
  • 15. Getting Started
    • Find a problem that social media can solve
    • Use a wiki to manage a project
    • Set up a blog to replace a newsletter
    • Use Delicious to share interesting links
    • Use Flickr to manage photos
    • “ Social media-tize” an event
    • Practice internally
  • 16. Questions?
  • 17.
  • 18. Wrap Up and Evaluation Please complete an evaluation of today’s program at:     
  • 19. Sources
    • The Social Media Starter Kit for Nonprofits
    • /
    • Social Media for Nonprofits by Primal Media
  • 20.
    • Support for development of this Webcast/teleconference was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. The content of this webinar is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike Unported license. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given to the WeAreMedia Project, Michele Martin and CIL-NET project: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Michele Martin, adapted from work created by the WeAreMedia Project ( /)