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Introduction to Social Media
For Employer Engagement and Work with Job Seekers


               Presented by Michele Martin
@michelemmartin


I’m Michele
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Is this how you feel about social media?
Objectives

• Discuss employer use of social media
• Review some basic social media tools and
  examples
• Take a closer look at LinkedIn
By The Numbers
From McKinsey Quarterly, May 2012
From McKinsey Quarterly, May 2012
Recruitment
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
What IS Social Media?
Web 1.0

    • One way communication
    • Static home pages
    • Organizational control
    • Minimal multimedia
    • Site as destination
    • “Push”
Web 2.0

    • Conversation
    • Dynamic content
    • User contributions
    • Multimedia-rich
    • Outposts on the web
    • “Pull”
Key Features
• Require minimal technical skills—no programming
• Facilitate connections, sharing, collaboration—2-way
  communication!

• Privacy and control settings
• Different platforms support different online goals/tasks
• Support/facilitate multimedia sharing
• FREE or very low-cost
Social Media can help
        you:
• Find the best employers to target.

• Identify key decision-makers.

• Better understand their needs/issues.

• Develop relationships with decision-makers.

• Gather info for more targeted/customized
  activities and services.

• Document/share information.
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Let’s talk Tools. . .
What Do Employers See
When They Search For You?
Social Networks

   • Platform for connecting to people who
     share interests, etc.

   • Users can create profiles, communicate with
     other members, share links, info & media

   • Users can create “sub-groups”
   • Each network has a unique “personality”
     and features
Introduction to Social Media for Employer Engagement and Work with Job Seekers
41% --candidate posted info about drugs/alcohol use.
40%--candidate posted inappropriate photos
29%--candidate had poor communication
28%--candidate bad-mouthed previous employer
27%--candidate lied about qualifications
21%--candidate linked to criminal behavior
Facebook Privacy
•Facebook default settings are ALWAYS the most
open they can be. You have to CHOOSE privacy.

•Facebook is always changing settings—have to
stay on top of how privacy is changing.
Positive Strategies
•Use status updates to connect, let people know about job
search.
•Revise profile to emphasize professional/ educational
accomplishments.
•Limit photos
•Choose friends wisely
•Join and get active in groups and on Fan Pages that are
connected to your profession and/or to companies that
interest you
Twitter
   • 140 character “tweets”
   • “Followers” & “Following”
   • Great for sharing links/tips
     and making connections

   • #Hashtags for events,
     topics

   • Can access via web, mobile,
     IM.
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
http://www.twitjobsearch.com/
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
LinkedIn
Basics
• Professional social network
• Way to research businesses
  and individuals
• Professional “branding”
  opportunity
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Building Your Network
•Join and participate in Groups—great way to
get to people for connections!
•Be a good “neighbor”--update your status,
share articles, make referrals, write
recommendations, give advice.
•Ask for introductions from your 1st level
contacts to get to 2nd and 3rd level connections.
•For 3rd level connections, join groups they
belong to and interact via the group
Newsfeed and Updates
Company Search
Company Profiles
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Skills Search
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Questions & Answers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
LinkedIn Groups
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Using
LinkedIn
Introduction to Social Media for Employer Engagement and Work with Job Seekers
Find more info at:

michelemmartin.wikispaces.com

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Introduction to Social Media for Employer Engagement and Work with Job Seekers

  • 1. Introduction to Social Media For Employer Engagement and Work with Job Seekers Presented by Michele Martin
  • 4. Is this how you feel about social media?
  • 5. Objectives • Discuss employer use of social media • Review some basic social media tools and examples • Take a closer look at LinkedIn
  • 15. What IS Social Media?
  • 16. Web 1.0 • One way communication • Static home pages • Organizational control • Minimal multimedia • Site as destination • “Push”
  • 17. Web 2.0 • Conversation • Dynamic content • User contributions • Multimedia-rich • Outposts on the web • “Pull”
  • 18. Key Features • Require minimal technical skills—no programming • Facilitate connections, sharing, collaboration—2-way communication! • Privacy and control settings • Different platforms support different online goals/tasks • Support/facilitate multimedia sharing • FREE or very low-cost
  • 19. Social Media can help you: • Find the best employers to target. • Identify key decision-makers. • Better understand their needs/issues. • Develop relationships with decision-makers. • Gather info for more targeted/customized activities and services. • Document/share information.
  • 22. What Do Employers See When They Search For You?
  • 23. Social Networks • Platform for connecting to people who share interests, etc. • Users can create profiles, communicate with other members, share links, info & media • Users can create “sub-groups” • Each network has a unique “personality” and features
  • 25. 41% --candidate posted info about drugs/alcohol use. 40%--candidate posted inappropriate photos 29%--candidate had poor communication 28%--candidate bad-mouthed previous employer 27%--candidate lied about qualifications 21%--candidate linked to criminal behavior
  • 26. Facebook Privacy •Facebook default settings are ALWAYS the most open they can be. You have to CHOOSE privacy. •Facebook is always changing settings—have to stay on top of how privacy is changing.
  • 27. Positive Strategies •Use status updates to connect, let people know about job search. •Revise profile to emphasize professional/ educational accomplishments. •Limit photos •Choose friends wisely •Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you
  • 28. Twitter • 140 character “tweets” • “Followers” & “Following” • Great for sharing links/tips and making connections • #Hashtags for events, topics • Can access via web, mobile, IM.
  • 36. Basics • Professional social network • Way to research businesses and individuals • Professional “branding” opportunity
  • 43. Building Your Network •Join and participate in Groups—great way to get to people for connections! •Be a good “neighbor”--update your status, share articles, make referrals, write recommendations, give advice. •Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections. •For 3rd level connections, join groups they belong to and interact via the group
  • 57. Find more info at: michelemmartin.wikispaces.com

Editor's Notes

  1. POLL 1: None of these look familiar to me. I’ve heard of one or more of these tools. I use one or more of these tools sometimes. I use one or more of these tools frequently.