This document discusses employer use of social media for recruitment and engagement with job seekers. It provides an overview of popular social media platforms like LinkedIn, Facebook, and Twitter and how they can be used positively for job searching. Key points include how employers are using social media to research candidates, the importance of curating an online professional presence, and specific features of LinkedIn that are useful for professional networking, such as connecting with contacts, following companies, and joining industry groups.
16. Web 1.0
• One way communication
• Static home pages
• Organizational control
• Minimal multimedia
• Site as destination
• “Push”
17. Web 2.0
• Conversation
• Dynamic content
• User contributions
• Multimedia-rich
• Outposts on the web
• “Pull”
18. Key Features
• Require minimal technical skills—no programming
• Facilitate connections, sharing, collaboration—2-way
communication!
• Privacy and control settings
• Different platforms support different online goals/tasks
• Support/facilitate multimedia sharing
• FREE or very low-cost
19. Social Media can help
you:
• Find the best employers to target.
• Identify key decision-makers.
• Better understand their needs/issues.
• Develop relationships with decision-makers.
• Gather info for more targeted/customized
activities and services.
• Document/share information.
23. Social Networks
• Platform for connecting to people who
share interests, etc.
• Users can create profiles, communicate with
other members, share links, info & media
• Users can create “sub-groups”
• Each network has a unique “personality”
and features
25. 41% --candidate posted info about drugs/alcohol use.
40%--candidate posted inappropriate photos
29%--candidate had poor communication
28%--candidate bad-mouthed previous employer
27%--candidate lied about qualifications
21%--candidate linked to criminal behavior
26. Facebook Privacy
•Facebook default settings are ALWAYS the most
open they can be. You have to CHOOSE privacy.
•Facebook is always changing settings—have to
stay on top of how privacy is changing.
27. Positive Strategies
•Use status updates to connect, let people know about job
search.
•Revise profile to emphasize professional/ educational
accomplishments.
•Limit photos
•Choose friends wisely
•Join and get active in groups and on Fan Pages that are
connected to your profession and/or to companies that
interest you
28. Twitter
• 140 character “tweets”
• “Followers” & “Following”
• Great for sharing links/tips
and making connections
• #Hashtags for events,
topics
• Can access via web, mobile,
IM.
36. Basics
• Professional social network
• Way to research businesses
and individuals
• Professional “branding”
opportunity
43. Building Your Network
•Join and participate in Groups—great way to
get to people for connections!
•Be a good “neighbor”--update your status,
share articles, make referrals, write
recommendations, give advice.
•Ask for introductions from your 1st level
contacts to get to 2nd and 3rd level connections.
•For 3rd level connections, join groups they
belong to and interact via the group
POLL 1: None of these look familiar to me. I’ve heard of one or more of these tools. I use one or more of these tools sometimes. I use one or more of these tools frequently.