Usb X Flash Drive Presentation
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USB-X Flash Drive

USB-X Flash Drive

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Usb X Flash Drive Presentation Presentation Transcript

  • 1. TYPICAL BILLBOARD AD
  • 2. Strengths and Weaknesses
    • End-user sales control and direction
    • Right products, quality, reliability
    • Superior product performance vs competitors
    • Better product life and durability
    • Experience of end-user sector
    • Direct delivery capability
    • Product innovations ongoing
    • Management is committed and confident
    • Customer lists not tested
    • Some gaps in range for certain sectors
    • Would be a small player
    • No direct marketing experience
    • Cannot supply end-users abroad
    • Need more sales people
    • Limited budget
  • 3. Opportunities and Threats
    • Could develop new products
    • Profit margins will be good
    • End-users respond to new ideas
    • Could extend to overseas
    • Can surprise competitors
    • Support core business economics
    • Could seek better supplier deals
    • Could seek local suppliers
    • Legislation could impact importing
    • Environmental effects would favor larger competitors
    • Market demand could be seasonal
    • Retention of key staff critical
    • Could distract from core business
    • Vulnerable to reactive attack by major competitors
  • 4. Primary Target Market
    • A young and urban population
    • They are more reliant on and embrace technology
    • They are fast-paced and have on the go lifestyles
    • They are unique
    • They are environmentally conscious
  • 5. Secondary Target Market
    • Corporations and Organizations
      • Used as promotional materials
      • Customization of the USB-X to suit specific business needs
      • Work with charity groups to develop our brand loyalty
  • 6. Geographic Variables
    • Urban populations
    • Colleges and Universities
    • Big Box Retailers
      • Walmart
      • Future Shop
      • Best Buy
  • 7. Demographic Variables
    • Anyone who uses a computer can benefit from our product
      • However, our key demographic would be the 18 to 40 year old
      • They possess technological savvy
      • They are students
      • They are business people
  • 8. Product-Use Variables
    • Ease of use
    • Quickly see what data is on the USB-X without having to plug it into a computer
    • Long lasting
      • Our data supports 10 year data retention
    • Durable
  • 9. PROMOTIONS
    • DONATIONS TO CHARITIES
    • INFORMATION BOOTHS/TRADESHOWS
    • DRAWS
    • DISCOUNTS
    • EXCLUSIVE ONLINE PROMOTIONS
  • 10. DISTRIBUTION
    • 3 Distribution Channels:
    • Selective Distribution Strategy
      • Retailer
      • Agent
      • Direct (Internet)