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Winning Hearts and Minds: Tips for Embedding User Experience in Your Organisation
WINNING HEARTS & MINDS: TIPS FOR EMBEDDING USER EXPERIENCE IN YOUR ORGANIZATION Michele Ide-Smith Red Gate Software
“As their usability approachmatures, organisations typicallyprogress through the samesequence of stages, from initialhostility to widespread relianceon user research.” Jakob Nielsen
A bit of backgroundPhoto by Kaptain Kobold http://www.flickr.com/photos/kaptainkobold/5359290323
About me• UX Specialist at Red Gate Software• I work on tools for tSQL developers
My UX journey… Head of Information Interactive Architecture Production MSc in Human Computer Web Web Interaction developer accessibility UX Specialist1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Web Strategy Project Manager Manager & Information Architect Observed usability testing
A model for embedding UX Collaborating Developing UX Evangelising & skills Communicating Embedding DefiningListening to processes &customers UX tools
“No matter how impassioned yourapproach, it’s impossible to take acompany straight from UX indifference toUX maturity. The demands are toodisruptive. Focus, as the undercovermanifesto suggests, on big changethrough small victories, slowly winning thehearts and minds and convincing yourteam of the need for UX approaches .” Cennydd Bowles, James Box
It can feel like climbing amountain, but working as a team you’ll get there Photo by Rob Young http://www.flickr.com/photos/rob-young/2835825416
Thanks for listening!Photo by brieuc_s http://www.flickr.com/photos/brieuc/4225881624/
Get in touchMichele Ide-SmithUser Experience SpecialistRed Gate Softwaree: email@example.com @micheleidesmithb: www.ide-smith.co.uk
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