Developed by Fred Davis in 1989, to provide a valid and reliable method of predicting user acceptance of information systems. TAM is an extension of the Theory of Planned Behaviour (Azjen, 1989) but uses two key measures: perceived usefulness and perceived ease of use.Perceived usefulness is defined here as "the degree to which a person believes that using a particular system would enhance his or her job performance.“Perceived ease of use, in contrast, refers to "the degree to which a person believes that using a particular system would be free of effort."
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School closures page – analyticsLibraries – card sorting how people understand the term ‘your library online’OU – course listing on home page
My Manager and Director are both supportive of UX
Winning hearts and minds: how to embed UX from scratch in a large organisation
Winning hearts andminds: how to embedUX from scratch in a large organisation Michele Ide-Smith UX Cambridge, November 2011
“As their usability approach matures,organisations typically progressthrough the same sequence of stages,from initial hostility to widespreadreliance on user research.” Jakob Nielsen
A bit of backgroundPhoto by Kaptain Kobold http://www.flickr.com/photos/kaptainkobold/5359290323
About me Head of Information Interactive Architecture Production Started MSc in Web HCI Web developer accessibility UX Specialist1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Web Strategy Project Manager & Manager Information Architect Observed user testing Graduated with MSc in HCI
16%standardisedUse the same shared /UX methods within the organisation 22% 11%UX research is a Have a published required step UX standard
41% values andSaid their organisation recognises UX successes
25%Define measurable success criteriaand performance metrics for everywebsite or application they develop 8% Measure and report ROI
36% part ofSaid UX skills are a recognised their job description 38% 22% Have staff Provide training /dedicated to UX education for non-100% of the time UX staff
Challenges• Resources - limited resources and budget• Communication / education - lack of understanding of what UX is• Strategy – lack of UX vision; lack of mandate; de-centralisation leads to departmental silos; no centralised UX plan; UX as a ‘bolt on’• Change – fear of change
Top tips• Sell the benefits and value• Gain buy in and engage others e.g. observing user testing, sketching and ideation sessions• Go undercover• But at some point you’ll need to embed and formalise the process
“No matter how impassioned yourapproach, it’s impossible to take acompany straight from UX indifference toUX maturity. The demands are toodisruptive. Focus, as the undercovermanifesto suggests, on big changethrough small victories, slowly winningthe hearts and minds and convincing yourteam of the need for UX approaches .” Cennydd Bowles, James Box
Thanks for listening!Photo by brieuc_s http://www.flickr.com/photos/brieuc/4225881624/
Get in touchMichele Ide-SmithUser Experience SpecialistRed Gate Softwaremichele.firstname.lastname@example.org@micheleidesmithwww.ide-smith.co.ukwww.linkedin.com/in/micheleidesmith
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