Testing Tools

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Links to usability testing tools discussed in a session at #localgovcamp London March 2010.

Links to usability testing tools discussed in a session at #localgovcamp London March 2010.

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Transcript

  • 1.  
  • 2. Usability and design tools for Local Gov Michele Ide-Smith 04 March 2010
  • 3. Why use automated tools?
    • Great range of tools to gather data
    • Find out how your users feel / behave
    • Inform design choices
    • Suport design process
    • Measure / benchmark improvements
    • They are free / cheap!
  • 4. What’s available?
    • Site analytics
    • IA / usability testing tools
    • Design tools
  • 5. Site analytics
    • Google Analytics Free
      • powerful analytics tool, integrates with Google Mini search statistics
      • SOCITM are developing a custom tool for benchmarking
  • 6. IA / usability testing tools
    • Tree Jack – test navigation structures with users Free
    • Silverback App – screen capture of mouse clicks, picture in picture video/audio of users (Mac only  ) £
    • Morae – similar to Silverback but enables ‘observers’ to watch tests remotely (great for convincing stakeholders  ) £££
  • 7. IA / Usability testing tools
    • Crazy Egg - heat maps of where users click on page – great for making the case about use of home page real estate! £
    • Usabilla – get feedback on page layout – how findable is your information? £
    • Loop11 – test top tasks, measure task completion /abandonment rates, time to complete task, no. of pages visited ££
  • 8. Design tools
    • 5 Second test – instant user feedback on design / look and feel Free
    • Mockingbird – develop wireframes on the fly in a browser – easy drop and drag components to add to your designs (only works in Firefox  ) Free