Usability and design tools for Local Gov Michele Ide-Smith 04 March 2010
Why use automated tools? <ul><li>Great range of tools to gather data </li></ul><ul><li>Find out how your users feel / beha...
What’s available? <ul><li>Site analytics </li></ul><ul><li>IA / usability testing tools </li></ul><ul><li>Design tools </l...
Site analytics <ul><li>Google Analytics  Free   </li></ul><ul><ul><li>powerful analytics tool, integrates with Google Mini...
IA / usability testing tools <ul><li>Tree Jack  – test navigation structures with users  Free   </li></ul><ul><li>Silverba...
IA / Usability testing tools <ul><li>Crazy Egg  - heat maps of where users click on page  – great for making the case abou...
Design tools <ul><li>5 Second test  – instant user feedback on design / look and feel  Free </li></ul><ul><li>Mockingbird ...
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Testing Tools

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Links to usability testing tools discussed in a session at #localgovcamp London March 2010.

Published in: Technology, Design
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Testing Tools

  1. 2. Usability and design tools for Local Gov Michele Ide-Smith 04 March 2010
  2. 3. Why use automated tools? <ul><li>Great range of tools to gather data </li></ul><ul><li>Find out how your users feel / behave </li></ul><ul><li>Inform design choices </li></ul><ul><li>Suport design process </li></ul><ul><li>Measure / benchmark improvements </li></ul><ul><li>They are free / cheap! </li></ul>
  3. 4. What’s available? <ul><li>Site analytics </li></ul><ul><li>IA / usability testing tools </li></ul><ul><li>Design tools </li></ul>
  4. 5. Site analytics <ul><li>Google Analytics Free </li></ul><ul><ul><li>powerful analytics tool, integrates with Google Mini search statistics </li></ul></ul><ul><ul><li>SOCITM are developing a custom tool for benchmarking </li></ul></ul>
  5. 6. IA / usability testing tools <ul><li>Tree Jack – test navigation structures with users Free </li></ul><ul><li>Silverback App – screen capture of mouse clicks, picture in picture video/audio of users (Mac only  ) £ </li></ul><ul><li>Morae – similar to Silverback but enables ‘observers’ to watch tests remotely (great for convincing stakeholders  ) £££ </li></ul>
  6. 7. IA / Usability testing tools <ul><li>Crazy Egg - heat maps of where users click on page – great for making the case about use of home page real estate! £ </li></ul><ul><li>Usabilla – get feedback on page layout – how findable is your information? £ </li></ul><ul><li>Loop11 – test top tasks, measure task completion /abandonment rates, time to complete task, no. of pages visited ££ </li></ul>
  7. 8. Design tools <ul><li>5 Second test – instant user feedback on design / look and feel Free </li></ul><ul><li>Mockingbird – develop wireframes on the fly in a browser – easy drop and drag components to add to your designs (only works in Firefox  ) Free </li></ul>
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