Rapid Product Design in the Wild

Uploaded on

A version of my talk 'Rapid Product Design in the Wild' that I gave at GOTO Zurich (#GOTOzrh) on 10th April 2013 in the UX track.

A version of my talk 'Rapid Product Design in the Wild' that I gave at GOTO Zurich (#GOTOzrh) on 10th April 2013 in the UX track.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Rapid product design in the wildMichele Ide-Smith @micheleidesmith
  • 2. How do people use your application?
  • 3. Who are they with?
  • 4. “To make excellent products that truly understand ourusers’ contexts, we must look further, and investigatecontext first-hand” Cennydd Bowles
  • 5. Red Gate makes database and .NET tooling
  • 6. agilemanifesto.org
  • 7. What makes you visit an exhibition standat a conference?
  • 8. agilemanifesto.org
  • 9. “By the time the product is “Marketing that itselfready, it will already have improves peoples lives.”established customers.” Bob GilbreathEric Ries
  • 10. “We wanted to make sure we were getting customerfeedback as we worked so that we were never workingon anything that wasn’t valued by the customer.”Nordstrom Innovation Lab: Sunglasses iPad App
  • 11. Some principles: • Continuous discovery • Shared understanding • GOOB (Get Out Of the Building) • Externalising your work“if you’ve struggled to figure out how UX design canwork in an Agile environment, Lean UX can help.”Jeff Gothelf, author of Lean UX
  • 12. Hypothesis:Oracle Developers & DBAs need a better way tosource control their database schemas>70% interest – develop a tool a.s.a.p.
  • 13. Let’s watch a short video about the case study
  • 14. 9 (mini) sprints, 3 days, 1 prototype
  • 15. Making our processes transparent
  • 16. 25 feedback sessions with users
  • 17. Paper prototypingLo-fi prototypes are feedback and easytoto change Easy to get quick and quick changebefore you commit to code
  • 18. People returned to see personas and a talking point! Helped build the feedback we hadgathered throughout the conference
  • 19. The Empathy Map helped us understandcustomer needs
  • 20. Creating an ‘affinity map’ helped to quicklyanalyse feedback about features
  • 21. Sketching out processes and environmentsidentified real-world scenarios and pain points
  • 22. It’s all about communication…
  • 23. …and collaboration
  • 24. Feedback went directly into the HTML/CSSprototype, using Twitter Bootstrap
  • 25. Keep the conversation going
  • 26. Surveys to test hypotheses
  • 27. Interviews and remote usability testing on prototype
  • 28. Releasing functionality early and getting feedback
  • 29. Testing the prototype“The live lab was a wonderful idea. I enjoyedparticipating in it and cant wait to see the finishedproduct. Let me know if you need a beta tester.”Christoph Ruepprich, Oracle Developer
  • 30. Michele Ide-SmithUser Experience SpecialistRed Gate Softwaree: michele.ide-smith@red-gate.com @micheleidesmithb: ux.red-gate.com www.ide-smith.co.ukQuestions?
  • 31. Thank you for listeningMore information:red-gate.com/source-control-for-oracleux.red-gate.com/blogReferences:Designing With Context: http://www.cennydd.co.uk/2013/designing-with-contextLean Startup: http://theleanstartup.comNordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHYThe Next Evolution of Marketing: www.marketingwithmeaning.com/the-bookLean UX Book: http://www.leanuxbook.comAffinity Map: http://www.gogamestorm.com/?p=337Empathy Map: http://www.gogamestorm.com/?p=42
  • 32. Image CreditsDesert: Kevin.Cochranhttp://www.flickr.com/photos/kevincochran/4276052636Cycle texting: Osohttp://www.flickr.com/photos/oso/3709202925Playing with Grandpa’s iPad: Jo Shlabotnikhttp://www.flickr.com/photos/joeshlabotnik/7364192792Software Developers working at Magenic in San Francisco: Wonderlanehttp://www.flickr.com/photos/wonderlane/2907868429
  • 33. Image CreditsQuadrupedal ipad stand:http://www.flickr.com/photos/tim_d/4857399165/Nordstrom building: Prayitnohttp://www.flickr.com/photos/34128007@N04/5279860498Test tubes: Paigggeyyhttp://www.flickr.com/photos/paigggeyy/5533236567