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Rapid Product Design in the Wild


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A version of my talk 'Rapid Product Design in the Wild' that I gave at GOTO Zurich (#GOTOzrh) on 10th April 2013 in the UX track.

A version of my talk 'Rapid Product Design in the Wild' that I gave at GOTO Zurich (#GOTOzrh) on 10th April 2013 in the UX track.

Published in: Technology, Business

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  • 1. Rapid product design in the wildMichele Ide-Smith @micheleidesmith
  • 2. How do people use your application?
  • 3. Who are they with?
  • 4. “To make excellent products that truly understand ourusers’ contexts, we must look further, and investigatecontext first-hand” Cennydd Bowles
  • 5. Red Gate makes database and .NET tooling
  • 6.
  • 7. What makes you visit an exhibition standat a conference?
  • 8.
  • 9. “By the time the product is “Marketing that itselfready, it will already have improves peoples lives.”established customers.” Bob GilbreathEric Ries
  • 10. “We wanted to make sure we were getting customerfeedback as we worked so that we were never workingon anything that wasn’t valued by the customer.”Nordstrom Innovation Lab: Sunglasses iPad App
  • 11. Some principles: • Continuous discovery • Shared understanding • GOOB (Get Out Of the Building) • Externalising your work“if you’ve struggled to figure out how UX design canwork in an Agile environment, Lean UX can help.”Jeff Gothelf, author of Lean UX
  • 12. Hypothesis:Oracle Developers & DBAs need a better way tosource control their database schemas>70% interest – develop a tool a.s.a.p.
  • 13. Let’s watch a short video about the case study
  • 14. 9 (mini) sprints, 3 days, 1 prototype
  • 15. Making our processes transparent
  • 16. 25 feedback sessions with users
  • 17. Paper prototypingLo-fi prototypes are feedback and easytoto change Easy to get quick and quick changebefore you commit to code
  • 18. People returned to see personas and a talking point! Helped build the feedback we hadgathered throughout the conference
  • 19. The Empathy Map helped us understandcustomer needs
  • 20. Creating an ‘affinity map’ helped to quicklyanalyse feedback about features
  • 21. Sketching out processes and environmentsidentified real-world scenarios and pain points
  • 22. It’s all about communication…
  • 23. …and collaboration
  • 24. Feedback went directly into the HTML/CSSprototype, using Twitter Bootstrap
  • 25. Keep the conversation going
  • 26. Surveys to test hypotheses
  • 27. Interviews and remote usability testing on prototype
  • 28. Releasing functionality early and getting feedback
  • 29. Testing the prototype“The live lab was a wonderful idea. I enjoyedparticipating in it and cant wait to see the finishedproduct. Let me know if you need a beta tester.”Christoph Ruepprich, Oracle Developer
  • 30. Michele Ide-SmithUser Experience SpecialistRed Gate Softwaree: @micheleidesmithb:
  • 31. Thank you for listeningMore With Context: Startup: http://theleanstartup.comNordstrum Innovation Lab video: Next Evolution of Marketing: UX Book: http://www.leanuxbook.comAffinity Map: Map:
  • 32. Image CreditsDesert: Kevin.Cochran texting: Oso with Grandpa’s iPad: Jo Shlabotnik Developers working at Magenic in San Francisco: Wonderlane
  • 33. Image CreditsQuadrupedal ipad stand: building: Prayitno tubes: Paigggeyy