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Rapid Product Design In The Wild
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Rapid Product Design In The Wild


Slides from my talk at UX Cambridge 2012 about a rapid product design case study.

Slides from my talk at UX Cambridge 2012 about a rapid product design case study.

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  • How we designed the stand, inclusion of the sprint board


  • 1. Rapid product design in the wildMichele Ide-Smith
  • 2. agilemanifesto.org
  • 3. What makes you visit an exhibition standat a conference?
  • 4. agilemanifesto.org
  • 5. Inspiration“By the time the product is “Marketing that itselfready, it will already have improves peoples lives.”established customers.” Bob GilbreathEric Ries
  • 6. “We wanted to make sure we were getting customerfeedback as we worked so that we were never workingon anything that wasn’t valued by the customer.”Nordstrom Innovation Lab: Sunglasses iPad App
  • 7. Hypothesis:Oracle Developers & Database Administrators need abetter way to source control their database schemas>70% interest – develop a tool a.s.a.p.
  • 8. 9 (mini) sprints, 3 days, 1 prototype
  • 9. Making our processes transparent
  • 10. 25 feedback sessions with users
  • 11. Paper prototypingLo-fi prototypes are feedback and easytoto change Easy to get quick and quick changebefore you commit to code
  • 12. People returned to see personas and a talking point! Helped build the feedback we hadgathered throughout the conference
  • 13. The Empathy Map helped us understandcustomer needs
  • 14. Creating an ‘affinity map’ helped to quicklyanalyse feedback about features
  • 15. Sketching out processes and environmentsidentified real-world scenarios and pain points
  • 16. It’s all about communication…
  • 17. …and collaboration
  • 18. Feedback went directly into the HTML/CSSprototype, using Twitter Bootstrap
  • 19. How have we kept the conversation going?
  • 20. Surveys to test hypotheses
  • 21. Releasing functionality early and getting feedback
  • 22. Interviews and remote usability testing on prototype
  • 23. Testing the prototype“The live lab was a wonderful idea. I enjoyedparticipating in it and cant wait to see the finishedproduct. Let me know if you need a beta tester.”Christoph Ruepprich, Oracle Developer
  • 24. Michele Ide-SmithUser Experience SpecialistRed Gatee: michele.ide-smith@red-gate.com @micheleidesmithb: ux.red-gate.com www.ide-smith.co.ukQuestions?
  • 25. Thank you for listeningMore information:Case Study: ux.red-gate.com/running-a-live-lab-at-a-tradeshowLive Blog: allthingsoracle.com/red-gate-live-lab-source-control-for-oracleLive Lab video: http://play.buto.tv/9wQYsReferences:Lean Startup: http://theleanstartup.comNordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHYThe Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/Affinity Map: http://www.gogamestorm.com/?p=337Empathy Map: http://www.gogamestorm.com/?p=42
  • 26. Image CreditsDesert: Kevin.Cochranhttp://www.flickr.com/photos/kevincochran/4276052636Nordstrom building: Prayitnohttp://www.flickr.com/photos/34128007@N04/5279860498Test tubes: Paigggeyyhttp://www.flickr.com/photos/paigggeyy/5533236567