Rapid Product Design In The Wild

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Slides from my talk at UX Cambridge 2012 about a rapid product design case study.

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  • How we designed the stand, inclusion of the sprint board
  • Rapid Product Design In The Wild

    1. 1. Rapid product design in the wildMichele Ide-Smith
    2. 2. agilemanifesto.org
    3. 3. What makes you visit an exhibition standat a conference?
    4. 4. agilemanifesto.org
    5. 5. Inspiration“By the time the product is “Marketing that itselfready, it will already have improves peoples lives.”established customers.” Bob GilbreathEric Ries
    6. 6. “We wanted to make sure we were getting customerfeedback as we worked so that we were never workingon anything that wasn’t valued by the customer.”Nordstrom Innovation Lab: Sunglasses iPad App
    7. 7. Hypothesis:Oracle Developers & Database Administrators need abetter way to source control their database schemas>70% interest – develop a tool a.s.a.p.
    8. 8. 9 (mini) sprints, 3 days, 1 prototype
    9. 9. Making our processes transparent
    10. 10. 25 feedback sessions with users
    11. 11. Paper prototypingLo-fi prototypes are feedback and easytoto change Easy to get quick and quick changebefore you commit to code
    12. 12. People returned to see personas and a talking point! Helped build the feedback we hadgathered throughout the conference
    13. 13. The Empathy Map helped us understandcustomer needs
    14. 14. Creating an ‘affinity map’ helped to quicklyanalyse feedback about features
    15. 15. Sketching out processes and environmentsidentified real-world scenarios and pain points
    16. 16. It’s all about communication…
    17. 17. …and collaboration
    18. 18. Feedback went directly into the HTML/CSSprototype, using Twitter Bootstrap
    19. 19. How have we kept the conversation going?
    20. 20. Surveys to test hypotheses
    21. 21. Releasing functionality early and getting feedback
    22. 22. Interviews and remote usability testing on prototype
    23. 23. Testing the prototype“The live lab was a wonderful idea. I enjoyedparticipating in it and cant wait to see the finishedproduct. Let me know if you need a beta tester.”Christoph Ruepprich, Oracle Developer
    24. 24. Michele Ide-SmithUser Experience SpecialistRed Gatee: michele.ide-smith@red-gate.com @micheleidesmithb: ux.red-gate.com www.ide-smith.co.ukQuestions?
    25. 25. Thank you for listeningMore information:Case Study: ux.red-gate.com/running-a-live-lab-at-a-tradeshowLive Blog: allthingsoracle.com/red-gate-live-lab-source-control-for-oracleLive Lab video: http://play.buto.tv/9wQYsReferences:Lean Startup: http://theleanstartup.comNordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHYThe Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/Affinity Map: http://www.gogamestorm.com/?p=337Empathy Map: http://www.gogamestorm.com/?p=42
    26. 26. Image CreditsDesert: Kevin.Cochranhttp://www.flickr.com/photos/kevincochran/4276052636Nordstrom building: Prayitnohttp://www.flickr.com/photos/34128007@N04/5279860498Test tubes: Paigggeyyhttp://www.flickr.com/photos/paigggeyy/5533236567
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