Rapid Product Design in the Wild


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A case study of developing a prototype for a software tool and getting customer feedback in 3 days at a tradeshow. I've written a blog post about this project here: http://ux.red-gate.com/running-a-live-lab-at-a-tradeshow.

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Rapid Product Design in the Wild

  1. 1. Rapid product design in the wildMichele Ide-Smith & James Murtagh
  2. 2. Michele Ide-Smith James MurtaghUX Specialist Product Marketing Manager
  3. 3. agilemanifesto.org
  4. 4. What makes you visit an exhibition standat a conference?
  5. 5. agilemanifesto.org
  6. 6. Inspiration“By the time the product is “Marketing that itselfready, it will already have improves peoples lives.”established customers.” Bob GilbreathEric Ries
  7. 7. “We wanted to make sure we were getting customerfeedback as we worked so that we were never workingon anything that wasn’t valued by the customer.”Nordstrom Innovation Lab: Sunglasses iPad App
  8. 8. Hypothesis:Oracle Developers & DBAs need a better way tosource control their database schemas>70% interest – develop a tool a.s.a.p.
  9. 9. 9 (mini) sprints, 3 days, 1 prototype
  10. 10. Making our processes transparent
  11. 11. 25 feedback sessions with users
  12. 12. Paper prototypingPaper prototypesget feedback and quick to change Easy to are quick and easy to changebefore you commit to code
  13. 13. People returned to see personas and a talking point! Helped build the feedback we hadgathered throughout the conference
  14. 14. The Empathy Map helped us understandcustomer needs
  15. 15. Creating an ‘affinity map’ helped to quicklyanalyse feedback about features
  16. 16. Sketching out processes and environmentsidentified real-world scenarios and pain points
  17. 17. It’s all about communication…
  18. 18. …and collaboration
  19. 19. Feedback went directly into the HTML/CSSprototype, using Twitter Bootstrap
  20. 20. Testing the prototype“The live lab was a wonderful idea. I enjoyedparticipating in it and cant wait to see the finishedproduct. Let me know if you need a beta tester.”Christoph Ruepprich, Oracle Developer
  21. 21. Questions?
  22. 22. Thank you for listeningMore information:http://www.red-gate.com/source-control-for-oraclehttp://ux.red-gate.com/running-a-live-lab-at-a-tradeshowVideo: http://play.buto.tv/9wQYsReferences:Lean Startup: http://theleanstartup.comNordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHYThe Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/Affinity Map: http://www.gogamestorm.com/?p=337Empathy Map: http://www.gogamestorm.com/?p=42
  23. 23. Image CreditsDesert: Kevin.Cochranhttp://www.flickr.com/photos/kevincochran/4276052636Nordstrom building: Prayitnohttp://www.flickr.com/photos/34128007@N04/5279860498Test tubes: Paigggeyyhttp://www.flickr.com/photos/paigggeyy/5533236567
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