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Rapid Product Design in the Wild

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A case study of developing a prototype for a software tool and getting customer feedback in 3 days at a tradeshow. I've written a blog post about this project here: …

A case study of developing a prototype for a software tool and getting customer feedback in 3 days at a tradeshow. I've written a blog post about this project here: http://ux.red-gate.com/running-a-live-lab-at-a-tradeshow.

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  • 1. Rapid product design in the wildMichele Ide-Smith & James Murtagh
  • 2. Michele Ide-Smith James MurtaghUX Specialist Product Marketing Manager
  • 3. agilemanifesto.org
  • 4. What makes you visit an exhibition standat a conference?
  • 5. agilemanifesto.org
  • 6. Inspiration“By the time the product is “Marketing that itselfready, it will already have improves peoples lives.”established customers.” Bob GilbreathEric Ries
  • 7. “We wanted to make sure we were getting customerfeedback as we worked so that we were never workingon anything that wasn’t valued by the customer.”Nordstrom Innovation Lab: Sunglasses iPad App
  • 8. Hypothesis:Oracle Developers & DBAs need a better way tosource control their database schemas>70% interest – develop a tool a.s.a.p.
  • 9. 9 (mini) sprints, 3 days, 1 prototype
  • 10. Making our processes transparent
  • 11. 25 feedback sessions with users
  • 12. Paper prototypingPaper prototypesget feedback and quick to change Easy to are quick and easy to changebefore you commit to code
  • 13. People returned to see personas and a talking point! Helped build the feedback we hadgathered throughout the conference
  • 14. The Empathy Map helped us understandcustomer needs
  • 15. Creating an ‘affinity map’ helped to quicklyanalyse feedback about features
  • 16. Sketching out processes and environmentsidentified real-world scenarios and pain points
  • 17. It’s all about communication…
  • 18. …and collaboration
  • 19. Feedback went directly into the HTML/CSSprototype, using Twitter Bootstrap
  • 20. Testing the prototype“The live lab was a wonderful idea. I enjoyedparticipating in it and cant wait to see the finishedproduct. Let me know if you need a beta tester.”Christoph Ruepprich, Oracle Developer
  • 21. Questions?
  • 22. Thank you for listeningMore information:http://www.red-gate.com/source-control-for-oraclehttp://ux.red-gate.com/running-a-live-lab-at-a-tradeshowVideo: http://play.buto.tv/9wQYsReferences:Lean Startup: http://theleanstartup.comNordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHYThe Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/Affinity Map: http://www.gogamestorm.com/?p=337Empathy Map: http://www.gogamestorm.com/?p=42
  • 23. Image CreditsDesert: Kevin.Cochranhttp://www.flickr.com/photos/kevincochran/4276052636Nordstrom building: Prayitnohttp://www.flickr.com/photos/34128007@N04/5279860498Test tubes: Paigggeyyhttp://www.flickr.com/photos/paigggeyy/5533236567