A case study of developing a prototype for a software tool and getting customer feedback in 3 days at a tradeshow. I've written a blog post about this project here:
A case study of developing a prototype for a software tool and getting customer feedback in 3 days at a tradeshow. I've written a blog post about this project here: http://ux.red-gate.com/running-a-live-lab-at-a-tradeshow.
Rapid product design in the wildMichele Ide-Smith & James Murtagh
Michele Ide-Smith James MurtaghUX Specialist Product Marketing Manager
What makes you visit an exhibition standat a conference?
Inspiration“By the time the product is “Marketing that itselfready, it will already have improves peoples lives.”established customers.” Bob GilbreathEric Ries
“We wanted to make sure we were getting customerfeedback as we worked so that we were never workingon anything that wasn’t valued by the customer.”Nordstrom Innovation Lab: Sunglasses iPad App
Hypothesis:Oracle Developers & DBAs need a better way tosource control their database schemas>70% interest – develop a tool a.s.a.p.
9 (mini) sprints, 3 days, 1 prototype
Making our processes transparent
25 feedback sessions with users
Paper prototypingPaper prototypesget feedback and quick to change Easy to are quick and easy to changebefore you commit to code
People returned to see personas and a talking point! Helped build the feedback we hadgathered throughout the conference
The Empathy Map helped us understandcustomer needs
Creating an ‘affinity map’ helped to quicklyanalyse feedback about features
Sketching out processes and environmentsidentified real-world scenarios and pain points
It’s all about communication…
Feedback went directly into the HTML/CSSprototype, using Twitter Bootstrap
Testing the prototype“The live lab was a wonderful idea. I enjoyedparticipating in it and cant wait to see the finishedproduct. Let me know if you need a beta tester.”Christoph Ruepprich, Oracle Developer
Thank you for listeningMore information:http://www.red-gate.com/source-control-for-oraclehttp://ux.red-gate.com/running-a-live-lab-at-a-tradeshowVideo: http://play.buto.tv/9wQYsReferences:Lean Startup: http://theleanstartup.comNordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHYThe Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/Affinity Map: http://www.gogamestorm.com/?p=337Empathy Map: http://www.gogamestorm.com/?p=42