Rapid product design in the wild The document discusses how Red Gate ran a "live lab" at a tradeshow to get early feedback on a proposed product for source control of database schemas. Over 9 sprints and 25 feedback sessions, they created paper prototypes and an HTML/CSS prototype. Using techniques like empathy mapping and affinity mapping, they analyzed feedback to improve the prototype. Customers found the live lab engaging and provided feedback that was incorporated into the prototype to help ensure the final product will meet customer needs.