A case study of running a live UX lab at a tradeshow. Rather than running product demos on our stand, we decided to try something different! …
A case study of running a live UX lab at a tradeshow. Rather than running product demos on our stand, we decided to try something different!
Taking inspiration from Lean Startup and The Nordstrum Innovation Lab case study, we came up with the 'Live Lab' concept. We developed a prototype for a new tool, for source controlling database schemas, in 3 days at an Oracle Developer conference in Texas.
On the stand I ran UX feedback sessions using a paper prototype, collected customer feedback and made changes to the prototype on the fly. I then fed back to the developer who was working on an HTML version of the prototype.
We ran 9 mini 'sprints' and had a kanban board to track our development progress throughout the conference.
This was a great way to get early feedback from customers on a product design concept. In the slides I share some lessons learned.