1. create awareness<br />Show evidence – quotes, analytics data, user testing clips<br />Focus on business benefits – phone transactions cost around £3.22, as compared to 27p on the web!<br />Show examples of good and bad design<br />Identify who you’re engaging or designing online services for<br />Issues: <br /><ul><li> We need customer profiling data to develop personas
Everyone is a web expert and usability is a buzzword</li></li></ul><li>2. develop in-house skills<br />Photo credit: http://www.flickr.com/photos/t0msk/3983980813/<br />
2. develop in-house skills<br />Buy and share books, links etc. <br />Commit to some formal training<br />Attend free events e.g. Cambridge Usability Group<br />Write simple step-by-step guides e.g. cognitive walkthroughs<br />Use consultancy to fast track skills and increase capacity (but in a way that supports in-house teams)<br />Issues: <br /><ul><li> We lack hands on experience to turn theory into practise
UX takes time/focus - this is in addition to our day jobs</li></li></ul><li>3. change process & governance<br />
3. change process & governance<br />Fit UX into existing processes - Prince2 project management, Agile (SCRUM), procurement etc.<br />Aim to get usability built into all web projects (still working on this one!)<br />Show it works – build convincing case studies<br />Build UX into the project business case (cost savings)<br />Highlight what goes wrong when there’s no UX<br />Issues: <br /><ul><li> We need consistent measures e.g. task performance, conversion rates, satisfaction, emotional response
Business owners don’t appreciate the cost of poor design</li></li></ul><li>4. establish a toolkit<br />Photo credit: http://www.flickr.com/photos/capcase/2735500813/<br />
Get a mobile usability lab – laptop, webcam, microphoneand Silverback or Morae<br />Get some sharpies and lots of post-its<br />Try out web tools that are free or cheap e.g. Loop11, Mockingbird, Crazy Egg<br />Issues: <br /><ul><li> Not easy to achieve in a ‘lockdown’ IT environment
Budget for tools is limited</li></ul>4. establish a toolkit<br />
5. dedicate resource<br />We learnt that UX research and design is time consuming<br />Using a UX contractor helped demonstrate the value of dedicated resource, but budget is tight<br />I’ve skilled up our content team and project managers, but they struggle to do focused UX in addition to their day jobs<br />But from June, we’ll have a dedicated post <br />
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