The initial Wordpress newsroom was launched as a way to aggregate our news releases and news content. We re-launched it about 8 months ago with the ability to sort by topics and top stories, but we still did not have the full customization we wanted or the look that we wanted. In this iteration, we have full control over the content, plus integration of SEO features and responsive design.
It was important that we allow the user to navigate according to our main audiences and what he/she may be looking for.
We wanted to be sure our headlines were bold and that we could sort news by primary categories. Inside the stories, we have the ability to label stories with additional categories as needed.
Each topic has its own page, and users can subscribe to these RSS feeds.
We’ve started with Twitter and Facebook as our primary social media sharing vehicles and made sure there is integration across the site. Moving forward, we will integrate google + and other platforms.
This site allows us to add customizable widgets to the sidebar, and we have the ability to add media contacts to any story via a dropdown menu on the back end.
We can also choose related stories to add to the sidebar in addition to the stories that are generated at the bottom of each post via an Outbrain plugin.
We’ve had previous iterations of the newsroom where it’s been cumbersome to feature stories. Now we have the ability to add stories to our newsroom rotator with a drag and drop menu on the back end.