Reducing Business Risk in the Cloud


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This era of cloud computing has created immense opportunity for building products to expand into new markets. Capital investment is very low and a much smaller team is needed to manage operations. At the same time, the opportunity to scale on demand is right at your fingertips. Every enterprise large and small must find ways to evolve their business. This session will show how you can bootstrap new business ideas in the cloud with little risk, and gather useful feedback from prospective customers to validate the concept. We'll discuss how you get from idea to code, how to manage deployment and operations efficiently, how to gather metrics and input from target customers as the product evolves. You'll learn how many free SaaS offerings can help with this process, and how PaaS features of the Windows Azure Platform can help you quickly move from test cycles with customers to a full blown, affordable and manageable deployment.

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Reducing Business Risk in the Cloud

  1. 1. DEVintersection Session AZ06Reducing Business Risk in the Cloud Michele Leroux Bustamante
  2. 2. Michele Leroux Bustamante Managing Partner Solliance ( CEO and Cofounder Snapboard ( Microsoft Regional Director Microsoft MVP Author, Speaker Pluralsight courses on the way! Blog: @michelebusta © DEVintersection. All rights reserved. 2
  3. 3. Adobe Omniture Dell IPO X IPO EBIX 100+ Quest X F500 SMB X X Start Ups F100 XImageWare Motiva WebSideStory ConfirmNet Consulting BiTKOO ? Snapboard Years 1992 2000 10+ yrs 2012 COTS $$$ ASPs $$$$$ Cloud $ Classic VC $$$$$ Lean Startup / Bootstrap $
  4. 4. The New Product DreamWhat features should you lead with? Go fast, Monitor status, Watch for maintain traction conversion quality… numbers rates
  5. 5. MostNew Products Fail
  6. 6. Lean Philosophy Test your idea early Learn about your customer segments Write as little code as possible Gather extensive feedback Listen Pivot as needed Repeat © DEVintersection. All rights reserved. 6
  8. 8. LISTEN!
  9. 9. Customer + Problem = Solution Don’t start here!Alline Watkins
  10. 10. It has never been easier tobootstrap a new product or business.
  11. 11. Early Feedback MVP Product Roadmap• Core Features• Arms length demos• No login• No polishGOAL• Validate product © DEVintersection. All rights reserved. 11
  12. 12. Design Polls © DEVintersection. All rights reserved. 12
  13. 13. Vote Results © DEVintersection. All rights reserved. 13
  14. 14. Vote Demographics © DEVintersection. All rights reserved. 14
  15. 15. © DEVintersection. All rights reserved.15
  16. 16. Creating a Poll
  17. 17. AB Testing © DEVintersection. All rights reserved. 17
  18. 18. Create an AB Test 19
  19. 19. Heat Maps © DEVintersection. All rights reserved. 20
  20. 20. Heat Maps © DEVintersection. All rights reserved. 21
  21. 21. Click Maps © DEVintersection. All rights reserved. 22
  22. 22. Setup Heat and Click Maps
  23. 23. Early Feedback MVP Product Roadmap• No login • Core product features• No polish • Continue validating• Core Features product• Arms length demos “If you aren’t embarrassed, youGOAL waited too long”• Validate product GOAL • Engage customers © DEVintersection. All rights reserved. 24
  24. 24. What is MVP?
  25. 25. Early Feedback MVP Product Roadmap• No login • Core product features • Feature rollout• No polish • Continue validating • Focus on $$$• Core Features product• Arms length demos “If you aren’t embarrassed, youGOAL waited too long” GOAL• Validate product • Building the business GOAL economically • Engage customers © DEVintersection. All rights reserved. 26
  26. 26. How Does Azure Help?Early Feedback MVP Product Roadmap• Web sites for fast, • Cost Containment • IT operations easy, free • BizSpark • VS deployment deployments • Free web sites • Swap / rollback• Host many iterations • Free email svcs • Monitoring ease• Host different features • Built-in features • External tools• Do a/b testing • Ready MySQL DB • Live counters • Mobile Services • Advanced features • Social Login baked in • Easy Deployment • Distributed cache • VS integration • Queues • Swap or rollback • Diagnostics • Ability to scale out, customer trust © DEVintersection. All rights reserved. 27
  27. 27. Azure Feature Tour
  28. 28. References Conference resources:  See my snapboards:  Currently at the alpha site:  Will move these to when we go live on the main site (SOON watch my blog for announcement) Contact me:   @michelebusta © DEVintersection. All rights reserved. 29
  29. 29. Summary Customer feedback is critical  Get out there early  Talk to your customers  Learn Iteration is critical  Respond to feedback  Try things Keep costs low  The cloud is your friend  Many SaaS and PaaS features to help you on your way © DEVintersection. All rights reserved. 30
  30. 30. Questions? Don’t forget to enter your evaluation of this session using EventBoard! Thank you!