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                    <span style="font-size:14px;">The Mobile Audiences</span><br/>
                    From: <a href="http://www.slideshare.net/michele.sorice/">michele.sorice</a>, 6 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_320045"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/michele.sorice/the-mobile-audiences?type=powerpoint" title="The Mobile Audiences">The Mobile Audiences</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=the-mobile-audiences-1206405389101012-4&stripped_title=the-mobile-audiences" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=the-mobile-audiences-1206405389101012-4&stripped_title=the-mobile-audiences" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/michele.sorice/the-mobile-audiences?type=powerpoint" title="View The Mobile Audiences on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/mobile_devices">mobile_devices</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/mobile">mobile</a>)</div></div><br /><br />
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The Mobile Audiences

From michele.sorice, 6 months ago

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Slide 1: Cross-media story telling Mechelen, Belgium, 23-24 November 2007 The Mobile Audiences Prof. Michele Sorice University of Rome “la Sapienza”, Italy University of Lugano, Switzerland

Slide 2: Premise • The document you are reading constitutes only an abstract of the whole presentation given in Mechelen. • It represents the “step one” of a large research project about Mobile Audiences. • The “step two” will be presented in London, in the frame of FilMobile Conference (4-5 April 2008) Michele Sorice : Mobile Audiences 2

Slide 3:Theoretical Background …and some myths

Slide 4:Audience: what is this? • To belong to an audience represents a criterion of cultural reference – not the simple action of “watching” television or

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