Your SlideShare is downloading. ×
Digital marketing trends for 2012
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Digital marketing trends for 2012


Published on

Everything you need to know in 2012 to be up to date about digital marketing.

Everything you need to know in 2012 to be up to date about digital marketing.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. digital marketing trends for 2012 M.Depière
  • 2. Consumer is king!!• Consumers share experiences• Consumers influence each other• Consumers create opinion Consumers stimulate brand image / purchase2/6/2012 2
  • 3. Location location location!• Be where your consumers are.• Cater to their needs• Talk to themIf your consumer doesn’t know you, he won’t know he needs to know you.2/6/2012 3
  • 4. Channel crossings• Don’t limit yourself to a few channels.• Be sure to cross channels (QR codes, tv, radio, ...)• Your consumer might not know that you are on his preferred channel. Give your consumer the possibility to reach you at their preferred channel.2/6/2012 4
  • 5. 2nd screen and 3rdscreen optimization• Digital marketing is not limited to pc’s anymore. When creating content, be sure it’s visible on most platforms. – Pc – Tablet – Mobile – Tv Choose cross platform applications in stead of duplicating content2/6/2012 5
  • 6. Business Intelligence• Learn about your consumer any way you can. – Ask questions and listen (!) – Find out behavioral patterns – Look for their preferred channels Be smart and use every data you can.2/6/2012 6
  • 7. User Generated Content• Your consumer is king. Let him speak to/for you. – Reviews are the online equivalent of word of mouth marketing. – If your consumer says anything about you (good or bad) try to engage in the conversation Generating word of mouth is free: make it work for you.2/6/2012 7
  • 8. Deals / rewards / incentives• The economic situation is still very present – Deals will encourage sales – Rewards will encourage up-sales – Incentives will encourage return customers Appreciate your customers purchase and they will be back for more2/6/2012 8
  • 9. Co-marketing• Combing the power of two brands – Build on both consumer bases – Build on both brand messages – Use each others resources In a budget crisis, intelligent leveraging of resources will create a smart bonus.2/6/2012 9
  • 10. Email marketing is not dead• If you follow the rules, a well designed email campaign can go a long way. – Write what you know. Speak the truth. – Write who you know. Write only those who want to be written to. – Write when you know. Don’t mail when you don’t have anything to say. Email can deliver quick results and easy to read numbers.2/6/2012 10