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Digital marketing trends for 2012

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Everything you need to know in 2012 to be up to date about digital marketing.

Everything you need to know in 2012 to be up to date about digital marketing.


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  • 1. digital marketing trends for 2012 M.Depière
  • 2. Consumer is king!!• Consumers share experiences• Consumers influence each other• Consumers create opinion Consumers stimulate brand image / purchase2/6/2012 www.mdepiere.be 2
  • 3. Location location location!• Be where your consumers are.• Cater to their needs• Talk to themIf your consumer doesn’t know you, he won’t know he needs to know you.2/6/2012 www.mdepiere.be 3
  • 4. Channel crossings• Don’t limit yourself to a few channels.• Be sure to cross channels (QR codes, tv, radio, ...)• Your consumer might not know that you are on his preferred channel. Give your consumer the possibility to reach you at their preferred channel.2/6/2012 www.mdepiere.be 4
  • 5. 2nd screen and 3rdscreen optimization• Digital marketing is not limited to pc’s anymore. When creating content, be sure it’s visible on most platforms. – Pc – Tablet – Mobile – Tv Choose cross platform applications in stead of duplicating content2/6/2012 www.mdepiere.be 5
  • 6. Business Intelligence• Learn about your consumer any way you can. – Ask questions and listen (!) – Find out behavioral patterns – Look for their preferred channels Be smart and use every data you can.2/6/2012 www.mdepiere.be 6
  • 7. User Generated Content• Your consumer is king. Let him speak to/for you. – Reviews are the online equivalent of word of mouth marketing. – If your consumer says anything about you (good or bad) try to engage in the conversation Generating word of mouth is free: make it work for you.2/6/2012 www.mdepiere.be 7
  • 8. Deals / rewards / incentives• The economic situation is still very present – Deals will encourage sales – Rewards will encourage up-sales – Incentives will encourage return customers Appreciate your customers purchase and they will be back for more2/6/2012 www.mdepiere.be 8
  • 9. Co-marketing• Combing the power of two brands – Build on both consumer bases – Build on both brand messages – Use each others resources In a budget crisis, intelligent leveraging of resources will create a smart bonus.2/6/2012 www.mdepiere.be 9
  • 10. Email marketing is not dead• If you follow the rules, a well designed email campaign can go a long way. – Write what you know. Speak the truth. – Write who you know. Write only those who want to be written to. – Write when you know. Don’t mail when you don’t have anything to say. Email can deliver quick results and easy to read numbers.2/6/2012 www.mdepiere.be 10