Location location location!• Be where your consumers are.• Cater to their needs• Talk to themIf your consumer doesn’t know you, he won’t know he needs to know you.2/6/2012 www.mdepiere.be 3
Channel crossings• Don’t limit yourself to a few channels.• Be sure to cross channels (QR codes, tv, radio, ...)• Your consumer might not know that you are on his preferred channel. Give your consumer the possibility to reach you at their preferred channel.2/6/2012 www.mdepiere.be 4
2nd screen and 3rdscreen optimization• Digital marketing is not limited to pc’s anymore. When creating content, be sure it’s visible on most platforms. – Pc – Tablet – Mobile – Tv Choose cross platform applications in stead of duplicating content2/6/2012 www.mdepiere.be 5
Business Intelligence• Learn about your consumer any way you can. – Ask questions and listen (!) – Find out behavioral patterns – Look for their preferred channels Be smart and use every data you can.2/6/2012 www.mdepiere.be 6
User Generated Content• Your consumer is king. Let him speak to/for you. – Reviews are the online equivalent of word of mouth marketing. – If your consumer says anything about you (good or bad) try to engage in the conversation Generating word of mouth is free: make it work for you.2/6/2012 www.mdepiere.be 7
Deals / rewards / incentives• The economic situation is still very present – Deals will encourage sales – Rewards will encourage up-sales – Incentives will encourage return customers Appreciate your customers purchase and they will be back for more2/6/2012 www.mdepiere.be 8
Co-marketing• Combing the power of two brands – Build on both consumer bases – Build on both brand messages – Use each others resources In a budget crisis, intelligent leveraging of resources will create a smart bonus.2/6/2012 www.mdepiere.be 9
Email marketing is not dead• If you follow the rules, a well designed email campaign can go a long way. – Write what you know. Speak the truth. – Write who you know. Write only those who want to be written to. – Write when you know. Don’t mail when you don’t have anything to say. Email can deliver quick results and easy to read numbers.2/6/2012 www.mdepiere.be 10
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.