Yellow Fats and Edible Oils UK September 2013:Latest Industry Size Research Report

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Yellow Fats and Edible Oils UK September 2013:Latest Industry Size Research Report

  1. 1. Yellow Fats and Edible Oils - UK - September 2013 Innovation around yellow fats with added benefits has the potential to add value to the market, with more than a third of consumers agreeing that it is worth paying more for butter/spread with health claims. Butter/spread which is good for bones would appeal to households with children, suggesting the category should take cues from yogurt by emphasising calcium and Vitamin D content. table Of Content introduction definition industry Definitions Of Yellow Fats abbreviations executive Summary the Market figure 1: Uk Yellow Fats And Edible Oils Market, By Value, By Segment, 2012 And 2013 (est) the Future figure 2: Retail Value Sales And Forecast Of Yellow Fats And Oils, Uk, By Value, 2008-18 market Factors growth In 25-34s And C2s Will Support The Market encouraging Consumers To Trade Up Will Add Value To The Market companies, Brands And Innovation arla Foods Leads The Market figure 3: Leading Manufacturers’ Shares In The Uk Yellow Fats Market, By Value, 2012/13* npd Focuses On Butter unilever And Arla Foods Dominate Adspend the Consumer more Than Eight In Ten Consumers Buy Spread/butter And Oils figure 4: Yellow Fats Bought, By Type, July 2013 figure 5: Edible Oils Bought, By Type, July 2013 spreads Are Used Most Frequently, With 45% Using Them Daily figure 6: Frequency Of Using Butter, Spreads, Edible Oils And Solid Oils/fats, July 2013 ease Of Use Is The Key Driver To Consumers figure 7: Factors Influencing Choice Of Butter/spread, July 2013 three In Five Can Taste The Difference Between Spreads/butter Brands figure 8: Attitudes Towards Butter/spread, July 2013 health, Portion Control And Flavour Are Important To Consumers In Oils Yellow Fats and Edible Oils - UK - September 2013
  2. 2. figure 9: Attitudes Towards Edible Oils, July 2013 what We Think issues In The Market how Can Spread Brands Cater To Consumers’ Health Concerns? how Can Brands Add Value To The Yellow Fats Market Through Npd? what Factors Can The Market Leverage To Engage Older Age Groups? can Origin Information Help Brands To Stand Out In The Market? trend Application guiding Choice sense Of The Intense futures: Human market Drivers key Points reduced And Low-fat Spreads Dominate, But Continue To See A Decline In Consumption figure 10: Household Purchased Quantities Of Butter, Spreads And Cooking Fat, 1974-2011 olive Oil Gains Popularity prices Stabilise For Butter, Rise For Oils And Fats figure 11: Retail Prices Index Of Butter And Oil And Fats, January 2009-june 2013 baking Trend Continues figure 12: Frequency Of Baking At Home, June 2013 demographic Changes growth In Core Cohorts Set To Create Opportunities For The Market figure 13: Trends In The Age Structure Of The Uk Population, 2008-13 And 2013-18 stunted Growth In Abs Potentially Dampens Premiumisation In The Market figure 14: Forecast Adult Population Trends, By Socio-economic Group, 2008-18 strengths And Weaknesses strengths weaknesses who’s Innovating? key Points margarine And Spread Npd Grows As Oils Fall Since 2009 figure 15: Npd In Yellow Fats And Edible Oils, By Segment, 2008-13 brands Dominate Spreads, Own-label Grows In Butter Yellow Fats and Edible Oils - UK - September 2013
  3. 3. figure 16: Npd In Yellow Fats And Edible Oils, By Product Category, By Brand Vs Own-label, 2012 own-label Accounts For Almost Half Of Npd In Oil figure 17: Npd In Edible Oils, Branded Vs Own-label, 2008-13 baking And Cooking Occasions Pose Potential For Npd figure 18: Top Packaging Trends In Npd In Yellow Fats, 2008-13 cold Pressed Rapeseed Oils Offer A Higher Smoke Point, While Retaining Health Benefits health Remains Important To Spreads And Oils Npd figure 19: Health Claims In Margarines And Spreads Npd, 2008-13 oils Also Look To Health sprays Offer Portion Control market Size And Forecast key Points butter, Spreads And Edible Oils figure 20: Uk Retail Value And Volume Sales Of Butter, Spreads And Edible Oils, 2008-18 figure 21: Uk Yellow Fats And Edible Oils Market, By Value, By Segment, 2012 And 2013 (est) forecast figure 22: Retail Sales And Forecast Of Yellow Fats And Oils, Uk, By Value, 2008-18 figure 23: Retail Sales And Forecast Of Yellow Fats And Oils, Uk, By Volume, 2008-18 methodology segment Performance key Points butter Dominates The Yellow Fats Market figure 24: Uk Retail Value And Volume Sales Of Butter*, 2008-18 figure 25: Uk Retail Value Sales Of Butter, By Type, 2008-12 spreads See A Year-on-year Decline figure 26: Uk Retail Value And Volume Sales Of Spreads, 2008-18 figure 27: Uk Retail Value And Volume Sales Of Spreads, By Type, 2010-12 cooking And Baking Spreads/oils figure 28: Uk Retail Value And Volume Sales Of Cooking And Baking Spreads*, 2008-18 edible Oils See Slight Rise In Value And Volume Sales figure 29: Uk Retail Value And Volume Sales Of Edible Oils, 2008-18 standard Leads The Edible Oils Market, Maintaining Its Almost 50% Share figure 30: Uk Retail Value And Volume Sales Of Edible Oils (liquid), By Type, 2010-12 figure 31: Estimated Uk Retail Value Sales Of Edible Oils (liquid), By Type, 2010-12 market Share key Points yellow Fats Yellow Fats and Edible Oils - UK - September 2013
  4. 4. arla Foods Leads By Value Share, Unilever By Volume Share figure 32: Leading Manufacturers’ Sales And Shares In The Uk Retail Yellow Fats Market, By Value And Volume, 2011/12 And 2012/13 flora Sees Sales Decline But Still Leads The Yellow Fats Market figure 33: Leading Brands’ Sales And Shares In The Uk Retail Yellow Fats Market, By Value And Volume, 2011/12 And 2012/13 lurpak Continues To Grow Thanks To Success Of Spreadable Variants most Brands Struggle To Grow Sales oils own-label Dominates But Crisp ‘n Dry Sees Sales And Share Increase In Standard Cooking Oils figure 34: Estimated Brand Sales And Shares In The Standard Cooking Oil* Market, 2010-12 napolina Takes On Filippo Berio In Olive Oil figure 35: Brand Sales And Shares In The Olive Oil Market, By Value And Volume, 2011/12 And 2012/13 companies And Products adams Foods arla Foods dairy Crest unilever filippo Berio princes Group brand Communication And Promotion key Points total Adspend Reaches Almost £30 Million In 2012 figure 36: Above-the-line Expenditure In The Uk Yellow Fats And Edible Oils Market, 2009-13 yellow Fats Dominate But Oils Have Been Stepping Up Spend figure 37: Above-the-line Expenditure In The Uk Yellow Fats And Edible Oils Market, By Segment, 2008-13 unilever Accounts For 40% Of Spend In The Market figure 38: Above-the-line Expenditure In The Uk Yellow Fats And Edible Oils Market, By Advertiser, 2009-13 arla And Unilever Account For Four Of The Top Five Brands figure 39: Above-the-line Expenditure In The Uk Yellow Fats And Edible Oils Market, By Leading Brands, 2012 channels To Market key Points supermarkets Dominate Distribution In Yellow Fats… figure 40: Uk Retail Value Sales Of Yellow Fats, By Outlet Type, 2010-12 and In Edible Oils Yellow Fats and Edible Oils - UK - September 2013
  5. 5. figure 41: Uk Retail Value Sales Of Edible Oils, By Outlet Type, 2010-12 consumer – Purchasing Habits key Points more Than Nine In Ten Consumers Use Spread/butter figure 42: Yellow Fats Bought, By Type, July 2013 spreads Appeal Most To C2s And Full-time Employees butter Attracts A More Discerning User Base figure 43: Types Of Butter Bought, By Age, Socio-economic Status And Annual Household Income, July 2013 more Than Half Buy Just Two Types Of Yellow Fats figure 44: Repertoire Of Yellow Fats Bought, By Type, July 2013 82% Buy Edible Oils/solid Oils/fats figure 45: Edible Oils Bought, By Type, July 2013 olive Oil Attracts A More Affluent Consumer figure 46: Olive Oils Bought, By Type, By Demographics, July 2013 three In Five Buy One To Three Types Of Oil figure 47: Repertoire Of Edible Oils Bought, By Type, July 2013 consumer – Usage key Points more Than Three In Four Use Yellow Fats And Oils figure 48: Usage Of Yellow Fats And Oils, July 2013 spreads Are Used Most Frequently, With 45% Using Them Daily figure 49: Frequency Of Usage Of Yellow Fats And Oils, July 2013 consumer – Occasions key Points on Toast Is The Most Popular Usage For Butter/spread, When Cooking For Edible Oils And Solid Oils/fats figure 50: Ways In Which Butter, Spreads, Edible Oils And Solid Oils/fats Have Been Eaten/used, July 2013 baking Drives Usage Of Butter figure 51: Ways In Which Butter Has Been Eaten/used, By Age, July 2013 oils And Solid Oils/fats Are Most Commonly Used When Cooking… followed By When Baking consumer – Factors Influencing Choice Of Butter And Spreads key Points easy-to-use Formats Are The Key Driver For Consumers figure 52: Factors Influencing Choice Of Butter/spread, July 2013 Yellow Fats and Edible Oils - UK - September 2013
  6. 6. health Still Plays A Role figure 53: Consumers Who Choose ‘low Fat’ As A Factor Influencing Their Choice Of One Butter/spread Over Another, By Gender, Socio-economic Status And Annual Household Income, July 2013 baking Drives Call For Unsalted Butter/spreads origin Information Of Interest To More Affluent Groups openness To New Formats figure 54: Attitudes Towards New Products Of Butter/spreads, July 2013 figure 55: Those Who Are ‘very Interested’ In ‘butter/spread Which Is Good For Bones’, By Presence Of Children In Household, July 2013 figure 56: Those Who Are ‘very Interested’ In New Products Of Butter/spreads, By Age, July 2013 consumer – Attitudes Towards Butter And Spreads key Points three In Five Can Taste The Difference Between Brands figure 57: Attitudes Towards Butter/spread, July 2013 two Fifths Believe That Naturalness Equates To Health For Butter flavours, Added Ingredients And Texture Appeal To The Under-35s figure 58: Agreement With Selected Statements On Butter/spread, By Age, July 2013 tapping Into Consumer Interest In Farmers/farming Could Add Value consumer Attitudes Towards Oils key Points health, Portion Control And Flavour Are Important To Consumers figure 59: Attitudes Towards Edible Oils, July 2013 educating Consumers On Product Selection Would Help To Demystify The Category flavour Offers A Shortcut To Consumers formats Should Cater To Consumers’ Desire For Portion Control provenance Has Limited Appeal appendix – Market Drivers figure 60: Gdp, Pdi, Consumer Expenditure And Savings, At Constant 2013 Prices, 2008-18 appendix – Market Size And Forecast figure 61: Best- And Worst-case Forecasts For Retail Sales Of Yellow Fats And Oils, By Value, 2013-18 figure 62: Best- And Worst-case Forecasts For Retail Sales Of Yellow Fats And Oils, By Volume, 2013-18 butter figure 63: Forecast Of Uk Retail Sales Of Butter*, By Value, 2008-18 figure 64: Best- And Worst-case Forecasts For Retail Sales Of Butter, By Value, 2013-18 Yellow Fats and Edible Oils - UK - September 2013
  7. 7. figure 65: Retail Sales And Forecast Of Butter, Uk, By Volume, 2008-18 figure 66: Best- And Worst-case Forecasts For Retail Sales Of Butter, By Volume, 2013-18 spreads figure 67: Retail Sales And Forecast Of Spreads, Uk, By Value, 2008-18 figure 68: Best- And Worst-case Forecasts For Retail Sales Of Spreads, By Value, 2013-18 figure 69: Retail Sales And Forecast Of Spreads, Uk, By Volume, 2008-18 figure 70: Best- And Worst-case Forecasts For Retail Sales Of Spreads, By Volume, 2013-18 cooking And Baking Spreads figure 71: Retail Sales And Forecast Of Cooking And Baking Spreads, Uk, By Value, 2008-18 figure 72: Best- And Worst-case Forecasts For Retail Sales Of Cooking And Baking Spreads, By Value, 2013-18 figure 73: Retail Sales And Forecast Of Cooking And Baking Spreads, Uk, By Volume, 2008-18 figure 74: Best- And Worst-case Forecasts For Retail Sales Of Cooking And Baking Spreads, By Volume, 2013-18 edible Oils figure 75: Retail Sales And Forecast Of Edible Oils, Uk, By Value, 2008-18 figure 76: Best- And Worst-case Forecasts For Retail Sales Of Edible Oils, By Value, 2013-18 figure 77: Retail Sales And Forecast Of Edible Oils, Uk, By Volume, 2008-18 figure 78: Best- And Worst-case Forecasts For Retail Sales Of Edible Oils, By Volume, 2013-18 appendix – Brand Communication And Promotion figure 79: Above-the-line Expenditure In The Uk Yellow Fats And Edible Oils Market, By Media Type, 2009-13 figure 80: Above-the-line Media Advertising Spend On Yellow Fats And Oils, By Category, 2009-13 figure 81: Above-the-line Expenditure In The Uk Yellow Fats And Edible Oils Market, By Advertiser, 2009-13 appendix – Purchasing Habits figure 82: Yellow Fats Bought, By Type – Butter, By Demographics, July 2013 figure 83: Most Popular Yellow Fats Bought, By Type – Spread, By Demographics, July 2013 figure 84: Next Most Popular Yellow Fats Bought, By Type – Spread, By Demographics, July 2013 figure 85: Most Popular Edible Oil Bought, By Type, By Demographics, July 2013 figure 86: Next Most Popular Edible Oil Bought, By Type, By Demographics, July 2013 figure 87: Other Edible Oil Bought, By Type, By Demographics, July 2013 figure 88: Edible Oils Bought, By Type – Solid Oil/fats, By Demographics, July 2013 appendix – Frequency Of Usage figure 89: Frequency Of Usage Of Yellow Fats And Edible Oils, By Demographics, July 2013 figure 90: Frequency Of Usage Of Yellow Fats And Edible Oils, By Demographics, July 2013 (continued) figure 91: Frequency Of Usage Of Yellow Fats And Spread Oils, By Demographics, July 2013 Yellow Fats and Edible Oils - UK - September 2013
  8. 8. figure 92: Frequency Of Usage Of Yellow Fats And Spread Oils, By Demographics, July 2013 (continued) figure 93: Frequency Of Usage Of Yellow Fats And Butter Oils, By Demographics, July 2013 figure 94: Frequency Of Usage Of Yellow Fats And Butter Oils, By Demographics, July 2013 (continued) figure 95: Frequency Of Usage Of Yellow Fats And Solid Oils/fats Oils, By Demographics, July 2013 figure 96: Frequency Of Usage Of Yellow Fats And Solid Oils/fats Oils, By Demographics, July 2013 (continued) appendix – Consumer – Occasions figure 97: Ways In Which Butter Have Been Eaten/used, By Demographics, July 2013 figure 98: Ways In Which Spreads Have Been Eaten/used, By Demographics, July 2013 figure 99: Ways In Which Edible Oils Have Been Eaten/used, By Demographics, July 2013 figure 100: Ways In Which Solid Oils/fats Have Been Eaten/used, By Demographics, July 2013 appendix – Consumer – Factors Influencing Choice Of Butter And Spreads figure 101: Most Popular Factors Influencing Choice Of Butter/spread, By Demographics, July 2013 figure 102: Next Most Popular Factors Influencing Choice Of Butter/spread, By Demographics, July 2013 figure 103: Other Factors Influencing Choice Of Butter/spread, By Demographics, July 2013 figure 104: Attitudes Towards New Products Of Butter/spread Which Is Good For Bones, By Demographics, July 2013 figure 105: Attitudes Towards New Products Of Butter/spread With Added Vitamins, By Demographics, July 2013 figure 106: Attitudes Towards New Products Of Butter/spread Which Are High In Protein, By Demographics, July 2013 figure 107: Attitudes Towards New Products Of Butter/spread With Added Fibre, By Demographics, July 2013 figure 108: Attitudes Towards New Products Of Whipped Butter/spread, By Demographics, July 2013 appendix – Consumer Attitudes Towards Yellow Fats figure 109: Attitudes Towards Butter/spread, July 2013 figure 110: Agreement With The Statement ‘i Can Taste The Difference Between Different Brands Of Butter/spread’, By Demographics, July 2013 figure 111: Agreement With The Statement ‘butter Enhances The Flavour Of Food More Than Edible Oil’, By Demographics, July 2013 figure 112: Agreement With The Statement ‘supermarket Own-label Butter Is Just As Good As Branded’, By Demographics, July 2013 figure 113: Agreement With The Statement ‘the Price Of Butter/spread Has Gone Up Noticeably In The Last Year’, By Demographics, July 2013 figure 114: Agreement With The Statement ‘it Is Worth Paying More For Butter/spread If The Extra Money Goes To The Farmer/producer’, By Demographics, July 2013 figure 115: Agreement With The Statement ‘butter Is Healthier Than Spread Because It Is More Yellow Fats and Edible Oils - UK - September 2013
  9. 9. Natural’, By Demographics, July 2013 figure 116: Agreement With The Statement ‘it Is Worth Paying More For Butter/spread With Health Claims’, By Demographics, July 2013 figure 117: Agreement With The Statement ‘i Would Be Interested In Trying Butter Made With Added Ingredients’, By Demographics, July 2013 figure 118: Agreement With The Statement ‘i Would Like To See A Wider Variety Of Flavoured Butter’, By Demographics, July 2013 figure 119: Agreement With The Statement ‘butter/spread With An Unusual Texture Appeals To Me’, By Demographics, July 2013 appendix – Consumer Attitudes Towards Oils figure 120: Most Popular Attitudes Towards Edible Oils, By Demographics, July 2013 figure 121: Next Most Popular Attitudes Towards Edible Oils, By Demographics, July 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Yellow Fats and Edible Oils - UK - September 2013

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