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Sports and Energy Drinks - UK - July 2013:Industry Analysis Report
Sports and Energy Drinks - UK - July 2013:Industry Analysis Report
Sports and Energy Drinks - UK - July 2013:Industry Analysis Report
Sports and Energy Drinks - UK - July 2013:Industry Analysis Report
Sports and Energy Drinks - UK - July 2013:Industry Analysis Report
Sports and Energy Drinks - UK - July 2013:Industry Analysis Report
Sports and Energy Drinks - UK - July 2013:Industry Analysis Report
Sports and Energy Drinks - UK - July 2013:Industry Analysis Report
Sports and Energy Drinks - UK - July 2013:Industry Analysis Report
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Sports and Energy Drinks - UK - July 2013:Industry Analysis Report

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Building associations between energy drinks and everyday situations such as work and commuting, rather than extreme lifestyles, could help to increase the relevancy of energy drinks among current …

Building associations between energy drinks and everyday situations such as work and commuting, rather than extreme lifestyles, could help to increase the relevancy of energy drinks among current non-users.

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  • 1. Sports and Energy Drinks - UK - July 2013 Building associations between energy drinks and everyday situations such as work and commuting, rather than extreme lifestyles, could help to increase the relevancy of energy drinks among current non-users. table Of Content introduction definition excluded abbreviations executive Summary the Market figure 1: Market Size And Forecast For The Uk Sports And Energy Drinks Market, By Value, 2008-18 forecast market Factors health Remains On Consumers’ Agenda the Drinks’ Price Premium May Hamper Growth companies, Brands And Innovation lucozade And Red Bull Continue To Lead The Market figure 2: Shares Of Leading Brands In The Uk Take-home Sports And Energy Drinks Market, By Value, 2012/13* energy Drinks Continue To Dominate Npd adspend Drops Off In 2012 the Consumer more Than Two Fifths Drink Sports And Energy Drinks figure 3: Usage Of Sports And Energy Drinks, May 2013 health And Natural Ingredients Spark Majority Interest figure 4: Attitudes Towards Sports And Energy Drinks, May 2013 the Market Faces A Challenge In Convincing Non-users Of The Drinks’ Benefits figure 5: Reasons For Not Drinking Sports Or Energy Drinks, May 2013 what We Think issues In The Market how Can Associations With A Wider Range Of Occasions Help Sports And Energy Drinks Expand Their User Base? what New Competition Is The Market Facing? Sports and Energy Drinks - UK - July 2013
  • 2. how Much Of A Threat Do Safety Concerns About Energy Drinks’ Caffeine Levels Pose To The Market? what Measures Can Be Taken To Overcome People’s Scepticism About The Drinks’ Functionality? trend Application trend: Retired For Hire trend: Transumers mintel Futures: Brand Intervention market Drivers key Points brands Need To Invest Further In Improving The Market’s Health Image energising Properties Should Appeal To Consumers With Hectic Lifestyles people Are Becoming More Active, Posing Opportunities For Sports Drinks figure 6: Participation In Moderate Intensity Sport, At Least One 30-minute Session Per Week, England 2005/06-2011/12* price Premium May Hamper Growth figure 7: Prices Per Litre Of Selected Soft Drinks, June 2013 figure 8: Consumers’ Perceptions Of Their Financial Situation, April 2009-april 2013 demographic Changes Pose Both Opportunities And Challenges figure 9: Projected Trends In The Age Structure Of The Uk Population, 2012-17 ageing Population Represents A Threat To Sports And Energy Drinks… … Whereas Growth Of 25-34s And C2s Bodes Well For Market strengths And Weaknesses strengths weaknesses who’s Innovating? key Points sports Drinks Boost Their Share Of Total Npd In 2012 figure 10: New Product Launches In The Uk Sports And Energy Drinks Market, By Segment, 2009-13* own-label Players Step Up Npd figure 11: Share Of Npd In The Uk Sports And Energy Drinks Market, Branded Vs Own Label, 2009-13* figure 12: New Product Launches In The Uk Sports And Energy Drinks Market, By Most Active Brands, 2012 fruit And Berry Flavours On The Rise figure 13: New Product Launches In The Uk Sports And Energy Drinks Market, By Flavour Component, Sports and Energy Drinks - UK - July 2013
  • 3. 2010-13* npd Focuses Around Slimming And Naturalness slimming Claim Leaps Up In 2012 figure 14: New Product Launches In The Uk Sports And Energy Drinks Market, By Selected Claims, 2009-12 natural Ingredients Become More Widely Used feminising Energy Drinks Through Packaging Innovation smaller Pack Sizes Continue To Gain Share Of Total New Launches figure 15: New Product Launches In The Uk Sports And Energy Drinks Market, By Selected Pack Sizes, 2009-12 market Size And Forecast key Points the Market’s Growth Slows In 2012 figure 16: Uk Value And Volume Sales Of Sports And Energy Drinks, 2008-18 the Future figure 17: Market Size And Forecast For The Uk Sports And Energy Drinks Market, By Value, 2008-18 figure 18: Market Size And Forecast For The Uk Sports And Energy Drinks Market, By Volume, 2008-18 energy Drinks Drive Overall Sales figure 19: Uk Value And Volume Sales Of Energy Drinks, 2008-18 figure 20: Value Sales And Forecast For The Uk Energy Drinks Market, 2008-18 sports Drinks Will Maintain Their Niche Position figure 21: Uk Value And Volume Sales Of Sports Drinks, 2008-18 figure 22: Value Sales And Forecast For The Uk Sports Drinks Market, 2008-18 forecast Methodology segment Performance key Points figure 23: Uk Retail Value Sales Of Sports And Energy Drinks, By Type, 2011 Vs 2012 another Year Of Growth For Energy Drinks… … Whereas Sports Drinks Fail To Cash In On The Summer Of Sports market Share key Points top Three Manufacturers Hold 75% Of Total Market figure 24: Leading Manufacturers’ Shares In The Uk Take-home Sports And Energy Drinks Market, By Value, 2012/13* figure 25: Leading Manufacturers’ Sales And Shares In The Uk Sports And Energy Drinks Market, By Value And Volume, 2011/12 And 2012/13 lucozade And Red Bull Fail To Keep Up With The Overall Market’s Pace figure 26: Leading Brands In The Uk Take-home Sports And Energy Drinks Market, By Value And Volume, Sports and Energy Drinks - UK - July 2013
  • 4. 2011/12-2012/13 challenger Brands Pose An Increasing Threat own-label Outperforms Most Brands companies And Products ag Barr background product Range And Innovation recent Activity And Promotion britvic/pepsico background product Range And Innovation recent Activity And Promotion coca-cola background product Range And Innovation recent Activity And Promotion gsk background product Range And Innovation recent Activity And Promotion red Bull background product Range And Innovation recent Activity And Promotion brand Research brand Map figure 27: Attitudes Towards And Usage Of Brands In The Sports And Energy Drinks Sector, March 2013 correspondence Analysis brand Attitudes figure 28: Attitudes, By Sports And Energy Drinks Brand, March 2013 brand Personality figure 29: Sports And Energy Drinks Brand Personality – Macro Image, March 2013 figure 30: Sports And Energy Drinks Brand Personality – Micro Image, March 2013 brand Experience figure 31: Sports And Energy Drinks Brand Usage, March 2013 figure 32: Satisfaction With Various Sports And Energy Drinks Brands, March 2013 figure 33: Consideration Of Sports And Energy Drinks Brands, March 2013 figure 34: Consumer Perceptions Of Current Sports And Energy Drinks Brand Performance, March 2013 figure 35: Sports And Energy Drinks Brand Recommendation – Net Promoter Score, March 2013 Sports and Energy Drinks - UK - July 2013
  • 5. brand Index figure 36: Sports And Energy Drinks Brand Index, March 2013 figure 37: Sports And Energy Drinks Brand Index Vs. Recommendation, March 2013 target Group Analysis figure 38: Target Groups, March 2013 figure 39: Sports And Energy Drinks Brand Usage, By Target Groups, March 2013 group One – Conformists group Two – Simply The Best group Three – Shelf Stalkers group Four – Habitual Shoppers group Five – Individualists brand Communication And Promotion key Points adspend Drops Off In 2012 figure 40: Total Above-the-line Advertising Expenditure In The Sports And Energy Drinks Market, 2009-2013* energy Drinks Regain Share figure 41: Total Above-the-line Advertising Expenditure In The Sports And Energy Drinks Market, By Segment, 2009-2013* red Bull Considerably Steps Up Its Above-the-line Adspend figure 42: Above-the-line Advertising Expenditure In The Sports And Energy Drinks Market, By Leading Advertisers, 2012 figure 43: Above-the-line Advertising Expenditure On Sports And Energy Drinks, By Leading Brands, 2012 tv Advertising Accounts For Half Of Expenditure figure 44: Advertising Expenditure In The Sports And Energy Drinks Market, By Media Type, 2010-13* channels To Market key Points take-home Dominates But On-premise Gains Share figure 45: Value And Volume Sales Of Sports And Energy Drinks In The Uk, By Channel, 2010-12 impulse Channel Remains Strong figure 46: Value Sales In The Uk Take-home Sports And Energy Drinks Market, By Channel, 2010-12 consumer – Usage key Points more Than Two Fifths Drink Sports And Energy Drinks figure 47: Usage Of Sports And Energy Drinks, May 2013 usage Peaks Among Under-25 Males figure 48: Usage Of Sports And Energy Drinks, By Age, May 2013 Sports and Energy Drinks - UK - July 2013
  • 6. usage Remains Infrequent figure 49: Frequency Of Drinking Sports And/or Energy Drinks, May 2013 25-34s Most Likely To Have Cut Back On Consumption figure 50: Trends In Consumption Of Sports And Energy Drinks, May 2013 consumer – Choice Factors key Points low Price Deemed To Be Most Important Factor figure 51: Factors Influencing Choice Of Sports And Energy Drinks, May 2013 further Scope For Healthier Variants Exists emphasising Nutritional Benefits Should Help To Convey Added Value consumer – Users’ Attitudes Towards Sports And Energy Drinks key Points health And Natural Ingredients Spark Majority Interest figure 52: Attitudes Towards Sports And Energy Drinks, May 2013 current Formats Lack Convenience consumers Want Guidance On Daily Intake consumer – Barriers For Consuming Sports And Energy Drinks key Points almost Half Of Consumers Do Not Feel They Need The Drinks figure 53: Reasons For Not Drinking Sports Or Energy Drinks, May 2013 water Is More Effectively Harnessing The Hydration Message Than Sports Drinks scepticism About The Drinks’ Functionality Fuels Poor Value Perception taste Remains An Issue consumer – Perceptions Of Selected Types Of Soft Drinks key Points attributes Associated With Selected Types Of Soft Drinks figure 54: Correspondence Analysis, Sports And Energy Drinks, March 2013 figure 55: Characteristics Associated With Selected Types Of Soft Drinks, March 2013 appendix – Market Size And Forecast figure 56: Best- And Worst Case Forecasts For The Total Uk Sports And Energy Drinks Market, By Value, 2013-18 figure 57: Best- And Worst Case Forecasts For The Total Uk Sports And Energy Drinks Market, By Volume, 2013-18 Sports and Energy Drinks - UK - July 2013
  • 7. figure 58: Best- And Worst Case Forecasts For The Uk Sports Drinks Market, By Value, 2013-18 figure 59: Best- And Worst Case Forecasts For The Uk Sports Drinks Market, By Volume, 2013-18 figure 60: Volume Sales And Forecast For The Uk Sports Drinks Market, 2008-18 figure 61: Best- And Worst Case Forecasts For The Uk Energy Drinks Market, By Value, 2013-18 figure 62: Best- And Worst Case Forecasts For The Uk Energy Drinks Market, By Volume, 2013-18 figure 63: Volume Sales And Forecast For The Uk Energy Drinks Market, 2008-18 appendix – Brand Research figure 64: Brand Usage, March 2013 figure 65: Brand Commitment, March 2013 figure 66: Brand Momentum, March 2013 figure 67: Brand Diversity, March 2013 figure 68: Brand Satisfaction, March 2013 figure 69: Brand Recommendation, March 2013 figure 70: Brand Attitude, March 2013 figure 71: Brand Image – Macro Image, March 2013 figure 72: Brand Image – Micro Image, March 2013 figure 73: Profile Of Target Groups, By Demographics, March 2013 figure 74: Psychographic Segmentation, By Target Groups, March 2013 figure 75: Brand Usage, By Target Groups, March 2013 brand Index figure 76: Brand Index, March 2013 appendix – Brand Communication And Promotion figure 77: Above-the-line Advertising Expenditure In The Sports And Energy Drinks Market, By Top 10 Advertisers, 2009-12* figure 78: Above-the-line Advertising Expenditure In The Sports And Energy Drinks Market, By Top 10 Brands, 2009-12* appendix – Consumer – Usage Of Sports And Energy Drinks figure 79: Usage Of Sports And Energy Drinks, May 2013 figure 80: Usage Of Sports Drinks (any), By Demographics, May 2013 figure 81: Usage Of Energy Drinks (any), By Demographics, May 2013 figure 82: Usage Of Branded Sports Drinks, By Demographics, May 2013 figure 83: Usage Of Own-label Sports Drinks, By Demographics, May 2013 figure 84: Usage Of Branded Energy Drinks, By Demographics, May 2013 figure 85: Usage Of Own-label Energy Drinks, By Demographics, May 2013 figure 86: Usage Of Energy Shots, By Demographics, May 2013 figure 87: Trends In Consumption Of Sports Drinks, May 2013 figure 88: Trends In Consumption Of Sports Drinks, By Demographics, May 2013 Sports and Energy Drinks - UK - July 2013
  • 8. figure 89: Trends In Consumption Of Energy Drinks, May 2013 figure 90: Trends In Consumption Of Energy Drinks, By Demographics, May 2013 figure 91: Attitudes Towards Statements On Sports And Energy Drinks, By Usage Of Sports Drinks, May 2013 figure 92: Attitudes Towards Statements On Sports And Energy Drinks, By Usage Of Energy Drinks, May 2013 figure 93: Factors Influencing Choice Of Sports Drinks, By Usage Of Sports Drinks, May 2013 figure 94: Factors Influencing Choice Of Energy Drinks, By Usage Of Energy Drinks, May 2013 appendix – Consumer – Choice Factors figure 95: Factors Influencing Choice Of Sports Drinks, May 2013 figure 96: Most Popular Factors Influencing Choice Of Sports Drinks, By Demographics, May 2013 figure 97: Next Most Popular Factors Influencing Choice Of Sports Drinks, By Demographics, May 2013 figure 98: Factors Influencing Choice Of Energy Drinks, May 2013 figure 99: Most Popular Factors Influencing Choice Of Energy Drinks, By Demographics, May 2013 figure 100: Next Most Popular Factors Influencing Choice Of Energy Drinks, By Demographics, May 2013 figure 101: Factors Influencing Choice Of Sports Drinks, By Trends In Consumption Of Sports Drinks, May 2013 figure 102: Factors Influencing Choice Of Sports Drinks, By Usage Of Sports Drinks, May 2013 figure 103: Factors Influencing Choice Of Energy Drinks, By Trends In Consumption Of Energy Drinks, May 2013 figure 104: Factors Influencing Choice Of Energy Drinks, By Usage Of Energy Drinks, May 2013 appendix – Consumer – Attitudes Towards Sports And Energy Drinks figure 105: Attitudes Towards Sports And Energy Drinks, May 2013 figure 106: Agreement With The Statements ‘there Should Be More Healthier Varieties’ And ‘there Should Be More Drinks Made With Natural Colourings/flavours’, By Demographics, May 2013 figure 107: Agreement With The Statements ‘it’s Hard To Justify The Price Of Premium Brands’ And ‘more Guidance On The Recommended Daily Limits Should Be Provided’, By Demographics, May 2013 figure 108: Agreement With The Statements ‘there Should Be More Convenient Formats’ And ‘i Prefer The Product To Come In Re-usable Packaging’, By Demographics, May 2013 figure 109: Agreement With The Statements ‘they Fit In With My Lifestyle’ And ‘own-label Varieties Offer The Same Functionality As Branded’, By Demographics, May 2013 figure 110: Agreement With The Statements ‘it’s Worth Paying More For Added Benefits’ And ‘they Are For Young People’, By Demographics, May 2013 figure 111: Agreement With The Statement ‘i Would Feel Guilty About Drinking Them’, By Demographics, May 2013 Sports and Energy Drinks - UK - July 2013
  • 9. appendix – Consumer – Barriers For Consuming Sports And Energy Drinks figure 112: Reasons For Not Drinking Sports Drinks, May 2013 figure 113: Most Popular Reasons For Not Drinking Sports Drinks, By Demographics, May 2013 figure 114: Next Most Popular Reasons For Not Drinking Sports Drinks, By Demographics, May 2013 figure 115: Reasons For Not Drinking Energy Drinks, May 2013 figure 116: Most Popular Reasons For Not Drinking Energy Drinks, By Demographics, May 2013 figure 117: Next Most Popular Reasons For Not Drinking Energy Drinks, By Demographics, May 2013 appendix – Consumer – Perceptions Of Selected Types Of Soft Drinks figure 118: Perceptions Of Selected Types Of Soft Drinks, March 2013 figure 119: Perceptions Of Energy And Sports Drinks, By Demographics, March 2013 figure 120: Perceptions Of Energy And Sports Drinks, By Demographics, March 2013, Continued figure 121: Perceptions Of Carbonated Soft Drinks, By Demographics, March 2013 figure 122: Perceptions Of Carbonated Soft Drinks, By Demographics, March 2013, Continued figure 123: Perceptions Of Juice Drinks, By Demographics, March 2013 figure 124: Perceptions Of Juice Drinks, By Demographics, March 2013, Continued figure 125: Perceptions Of Unflavoured Bottled Water, By Demographics, March 2013 figure 126: Perceptions Of Unflavoured Bottled Water, By Demographics, March 2013, (continued) figure 127: Perceptions Of Flavoured Bottled Water, By Demographics, March 2013 figure 128: Perceptions Of Flavoured Bottled Water, By Demographics, March 2013, (continued) figure 129: Perceptions Of Squash/cordials, By Demographics, March 2013 figure 130: Perceptions Of Squash/cordials, By Demographics, March 2013, (continued) ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Sports and Energy Drinks - UK - July 2013

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