Pet Insurance - UK - September 2013
What pet owners deem important when choosing a pet insurance policy can have a direct ...
issues In The Market
how Can The Value Of Having Pet Insurance Be Better Communicated?
can Anything Be Done To Get Vet-rel...
market Size And Forecast
key Points
pet Insurance Gross Written Premiums Rise By Just 2.6% In 2012
figure 12: Value Of The...
product Range
key Data
royal & Sun Alliance
company Description
product Range
key Data
marketing And Promotion
brand Commu...
over-45s Are Less Likely Than Average To Own Pet Insurance
figure 27: Pet Insurance Ownership, By Gender, Age And Presence...
appendix – Market Size And Forecast
figure 37: Best- And Worst-case Forecast For Total Value Of The Pet Insurance Ma...
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Pet Insurance - UK - September 2013:Industry Trends, Size and Shares Research Report

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Pet Insurance - UK - September 2013:Industry Trends, Size and Shares Research Report

  1. 1. Pet Insurance - UK - September 2013 What pet owners deem important when choosing a pet insurance policy can have a direct effect on which channel they are likely to use when buying it. Understanding this can give product providers a major edge over their competition when it comes to product design, promotional activity and of course, distribution strategies. table Of Content introduction abbreviations executive Summary the Market pet Insurance Market Set To Keep On Growing figure 1: Forecast For Value Of The Pet Insurance Market, By Gwp, 2008-18 channels To Market market Factors cost Of Veterinary Treatment Continues To Increase veterinary Fees Make Up A Third Of All Money Spent On Pets the Value Of Vet-related Pet Insurance Claims On The Rise companies, Brands And Innovation market Share brand Promotion who’s Innovating? the Consumer pet Ownership figure 2: Pet Ownership, July 2013 pet Insurance Ownership figure 3: Pet Insurance Ownership, July 2013 pet Insurance Providers figure 4: Pet Insurance Brand Share, July 2013 considerations When Arranging Pet Insurance figure 5: Considerations When Arranging Pet Insurance, July 2013 reasons For Not Buying Pet Insurance figure 6: Reasons For Not Owning Pet Insurance, July 2013 what We Think Pet Insurance - UK - September 2013
  2. 2. issues In The Market how Can The Value Of Having Pet Insurance Be Better Communicated? can Anything Be Done To Get Vet-related Claims Costs Under Control? how Can Policies Be Made Easier To Understand? do Product Preferences Have An Influence On Buying Behaviour? trend Application improving The Pet Insurance Value Proposition disease And Accident-specific Pet Insurance Coverage a Pet Insurance Brand With A Personal Touch market Drivers key Points dog And Cat Population Each Stand At About 8 Million Individually figure 7: Top Pets In The Uk, 2010-12 veterinary And Other Services Account For A Third Of Money Spent On Pets figure 8: Proportional Annual Household Spend On Pets, 2011 £1.8 Billion Spent On Veterinary And Other Services In 2011 figure 9: Annual Household Spend On Pets, 2002/03-2011 rising Veterinary Treatment Costs A Double-edged Sword the Value Of Vet-related Pet Insurance Claims Up 58% Since 2007 higher Claims Costs Lead To The Controversial Exit Of Big Name Providers a Rise In Fraudulent Claims Further Adding To Insurer Costs pet Insurance Consumer Complaints Up By 50% more Can Be Done To Make Policies Easier To Understand squeezed Household Incomes A Hindrance To Further Growth figure 10: Monthly Change In Rpi And Average Weekly Earnings, January 2010-june 2013 charities And Self-insurance The Main Alternatives To Pet Insurance swot Analysis figure 11: Pet Insurance Market Swot Analysis, 2013 who’s Innovating? key Points direct Line Launches ‘pet Step’ Promotional Campaign confused.com Creates Facebook App To Promote Pet Insurance more Th>n Expands To Four Levels Of Cover And Introduces ‘multi Pet’ dog’s Trust Lets With Pets Scheme Pet Insurance - UK - September 2013
  3. 3. market Size And Forecast key Points pet Insurance Gross Written Premiums Rise By Just 2.6% In 2012 figure 12: Value Of The Pet Insurance Market, By Gwp, 2008-13 market Forecast still Plenty Of Room For Growth In New Premiums figure 13: Forecast For Value Of The Pet Insurance Market, By Gwp, 2008-18 figure 14: Forecast For Total Value Of Pet Insurance Market, At Current And Constant Prices, By Gwp, 2008-18 forecast Methodology fan Chart Explanation market Share key Points allianz And Rsa Underwrite Three Quarters Of Pet Insurance Policies figure 15: Pet Insurance Underwriter Market Share, Based On Gwp, 2012 axa No Longer Offering Pet Insurance To New Customers rsa’s Rapid Market Share Growth Reflects An Aggressive Strategy figure 16: Overview Of Proportional Market Share For Pet Insurance Providers, 2009-12 companies And Products agria Pet Insurance company Description product Range key Data allianz Insurance Plc company Description product Range key Data marketing And Promotion axa Insurance company Description product Range key Data direct Line Group company Description product Range key Data marketing And Promotion equine And Livestock Insurance company Description Pet Insurance - UK - September 2013
  4. 4. product Range key Data royal & Sun Alliance company Description product Range key Data marketing And Promotion brand Communication And Promotion key Points £10.1 Million Spent Advertising Pet Insurance In The Year To May 2013 figure 17: Topline Advertising Expenditure In The Pet Insurance Market, 2009/10-2012/13* tesco Bank The Leading Advertiser Of Pet Insurance figure 18: Top 20 Advertisers Of Pet Insurance, 2010/11-2012/13 more Than Half Of Advertising Budgets Used On Tv Ad Campaigns figure 19: Pet Insurance Adspend, By Media Type, 2010/11-2012/13 a Note About Adspend channels To Market key Points large Majority Of Policies Being Arranged Online figure 20: How Pet Insurance Policy Was Arranged, July 2013 pet Ownership key Points three Fifths Of Internet Users Have A Pet In The Household figure 21: Pet Ownership, July 2013 most Pet Owners Have Just One Pet figure 22: Repertoire Of Pet Ownership, July 2013 figure 23: Repertoire Of Pet Ownership, By Type Of Pet, July 2013 pet Ownership Is A Family Affair figure 24: Pet Ownership, By Marital Status, Presence Of Own Children And Household Size, July 2013 pet Ownership Trends Vary By Region And Housing Tenure figure 25: Pet Ownership, By Region And Housing Situation, July 2013 pet Insurance Ownership key Points more Than Half Of The Pet Population Is Uninsured figure 26: Pet Insurance Ownership, By Type Of Pet, July 2013 Pet Insurance - UK - September 2013
  5. 5. over-45s Are Less Likely Than Average To Own Pet Insurance figure 27: Pet Insurance Ownership, By Gender, Age And Presence Of Own Children, July 2013 pet Insurance Ownership Is Strongly Linked To Affluence figure 28: Pet Insurance Ownership, By Socio-economic Group, Gross Annual Household Income And Financial Situation, July 2013 pet Insurance Providers key Points specialist And Mainstream Providers Are Neck And Neck figure 29: Pet Insurance Brand Share, July 2013 one In Five Hold A Policy With Petplan, The Overall Market Leader dog Owners Tend To Lean Towards Mainstream Brands figure 30: Pet Insurance Brand Share, By Pet Insurance Ownership, July 2013 mainstream Providers Are Upgrading To Better Compete With Specialists mainstream And Specialist Insurers Active On Price Comparison Sites figure 31: Pet Insurance Brand Share, By How Pet Insurance Policy Was Arranged, July 2013 retail Brands Mostly Relying On Direct Sales considerations When Arranging Pet Insurance key Points pet Owners Are After Quality At The Best Possible Price figure 32: Considerations When Arranging Pet Insurance, July 2013 those Seeking Comprehensive Or Lifetime Cover Are Going To Specialists figure 33: Type Of Pet Insurance Provider, By Considerations When Arranging Pet Insurance, July 2013 competing With The Strong Brand Image Of Specialist Providers considerations Can Influence What Channel Is Being Used For Purchase figure 34: How Pet Insurance Policy Was Arranged, By Considerations When Arranging Pet Insurance, July 2013 reasons For Not Buying Pet Insurance key Points three In Ten Think Pet Insurance Does Not Offer Value For Money figure 35: Reasons For Not Owning Pet Insurance, July 2013 making The Pet Insurance Value Proposition More Apparent one In Five Distrust Insurers Will Honour Claims more Consistency Can Help Improve The Industry’s Image providers That Underwrite Their Own Policies Have An Upper Hand reasons For Not Owning Differ Slightly Between Cat And Dog Owners figure 36: Reasons For Not Owning Pet Insurance, By Type Of Pet, July 2013 Pet Insurance - UK - September 2013
  6. 6. appendix – Market Size And Forecast figure 37: Best- And Worst-case Forecast For Total Value Of The Pet Insurance Market, By Gwp, 2013-18 appendix – Pet Ownership figure 38: Pet Ownership, By Demographics, July 2013 figure 39: Repertoire Of Number Of Pets Owned, By Demographics, July 2013 appendix – Pet Insurance Ownership figure 40: Any Pet Insurance Ownership, By Demographics, July 2013 figure 41: Pet Insurance Ownership – Dog(s), By Demographics, July 2013 figure 42: Pet Insurance Ownership – Cat(s), By Demographics, July 2013 appendix – Pet Insurance Providers figure 43: Most Popular Pet Insurance Brand Share, By Demographics, July 2013 appendix – Considerations When Arranging Pet Insurance figure 44: Considerations When Arranging Pet Insurance, By Pet Insurance Ownership, July 2013 figure 45: Considerations When Arranging Pet Insurance, By Demographics, July 2013 figure 46: Considerations When Arranging Pet Insurance, By Demographics, July 2013 (continued) appendix – Reasons For Not Buying Pet Insurance figure 47: Reasons For Not Owning Pet Insurance, By Demographics, July 2013 figure 48: Reasons For Not Owning Pet Insurance, By Demographics, July 2013 (continued) ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 Pet Insurance - UK - September 2013
  7. 7. USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Pet Insurance - UK - September 2013

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