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 Mens Toiletries - China - September 2013:New Industry Analysis Report
 Mens Toiletries - China - September 2013:New Industry Analysis Report
 Mens Toiletries - China - September 2013:New Industry Analysis Report
 Mens Toiletries - China - September 2013:New Industry Analysis Report
 Mens Toiletries - China - September 2013:New Industry Analysis Report
 Mens Toiletries - China - September 2013:New Industry Analysis Report
 Mens Toiletries - China - September 2013:New Industry Analysis Report
 Mens Toiletries - China - September 2013:New Industry Analysis Report
 Mens Toiletries - China - September 2013:New Industry Analysis Report
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Mens Toiletries - China - September 2013:New Industry Analysis Report

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  • 1. Mens Toiletries - China - September 2013 Evolving lifestyles, changing social outlooks and cultural inspirations from the developed markets mean Chinese men are increasingly focused on their looks with a higher spending power. Brand premiumisation is one way to capitalise on the male vanity trend in China. table Of Content introduction definition methodology abbreviations executive Summary the Market rethink The Size Of Male Grooming Market dominant Segments Size figure 1: Leading Segments In China Men’s Toiletries, By Value, 2007-12 men’s Facial Skincare Remains The Key Sector For The Future Growth Of Male Grooming figure 2: Best- And Worst-case Forecast For China Value Sales Of Colour Cosmetics, 2008-18 companies And Brands the Consumer toiletry Category Penetration Is On The Rise figure 3: Toiletries Used In The Past 12 Months, August 2013 most Men Are Active Buyers Of Toiletries figure 4: Buyer Typologies, August 2013 brand’s Credibility Is A Key Motivating Factor figure 5: Motivating Factors For Product Purchase, August 2013 key Issues conversion And Premiumisation Based On Segment Profiles cross-selling Is Essential To Unlock The Opportunity For Growth capitalise On Male Vanity In China what It Means the Market key Points market Dynamics Mens Toiletries - China - September 2013
  • 2. figure 6: China Beauty And Personal Care Market Size And Growth Rates, 2008-12 rethink The Size Of Male Grooming Market figure 7: Percentage Of Men’s Products Launched In Total Products Launched Of Each Category, Based On China Gnpd Database, 1999-september 2013 figure 8: Frequency Of Using Haircare Products, By Gender, February 2013 dominant Segments Size figure 9: Leading Segments In China Men’s Toiletries, By Value, 2007-12 figure 10: Year-on-year Growth Rate Of Some Men’s Products, 2008-13 figure 11: Percentage Of Men’s Products Launched In Total Products Launched Of Each Category, 2010-13 men’s Facial Skincare Remains The Key Sector For The Future Growth Of Male Grooming figure 12: Best- And Worst-case Forecast For China Value Sales Of Colour Cosmetics, 2008-18 market Drivers the Rise Of The Chinese Middle Class Could Drive Significant Growth figure 13: Discretionary Spending By Chinese Middle Classes, March 2013 the Increasing Spending Power Of China figure 14: Growth Rate Of Incomes And Expenditure Of Urban Households, By Region, 2009-11 make The Single Men Look Good what It Means companies And Brands key Points western Companies Dominate In Men’s Facial Skincare figure 15: China Men’s Facial Skincare Retail Market Shares, By Value (%), 2012 l’oréal Seeks More Growth Opportunities beiersdorf Remains Strong figure 16: Proportion Of Men Who Have Purchased Men’s Toiletries In The Last 12 Months, By Brand, July 2012 p&g Is On Rise Of Premiumisation figure 17: Sk-ii Men Facial Treatment Essence Costing About $100 Per 75 Ml, Q2, 2012 jahwa Distinguishes Itself From The Multinationals figure 18: Ads For The Origin Of Liushen Floral Water On Youku Hits Over 6 Million Views, 2012 advertising And Innovation can Bb Cream Create A Similar Sensation Amongst Chinese Men? figure 19: Biotherm Homme Bb Instant Great Skin All-in-one, Cost Rmb390 For 30ml, Q2 2013 indulge In Facial Masks figure 20: A Young Man Undergoes Facial Skincare Treatment At A Beauty Fair In Wuhan, Hubei Province, 2011 figure 21: Innisfree Forest For Men, Moisture Cream And Treatment Mask, Q2 2012 leading Brands l’oréal Men Expert figure 22: Profit And Loss Statement For L’oréal, 2011 And 2012 Mens Toiletries - China - September 2013
  • 3. nivea Men figure 23: Nivea For Men Hydrating 10 Multi Effect Lotion, Q2 2013 mentholatum Men figure 24: New Mentholatum Oil Control Micro-charcoal Beads Face Wash Featuring Actor Rain, Q2 2013 gf figure 25: Gf Energising Emulsion For Men Featuring A Triple Nourishing Formula, Q2 2012 what It Means the Consumer – Product Usage And Frequency key Points toiletry Category Penetration Is On The Rise figure 26: Toiletries Used In The Past 12 Months, August 2013 potential For Increasing Frequency Of Usage figure 27: Facial Products Used In The Past 12 Months, August 2013 figure 28: Hair Products Used In The Past 12 Months, August 2013 figure 29: Body Products Used In The Past 12 Months, August 2013 figure 30: Other Products Used In The Past 12 Months, August 2013 the Consumer – Number Of Products Used And Purchase Decision Process key Points variety Seekers Are Leading The Male Grooming Trend figure 31: Number Of Toiletry Products Used In Past 12 Months, August 2013 figure 32: Number Of Products Used In The Past 12 Month, By Age Group, August 2013 figure 33: Number Of Products Used In The Past 12 Month, By Income Group, August 2013 figure 34: Number Of Products Used In The Past 12 Month, By City, August 2013 figure 35: Number Of Toiletries Products Used In The Last 12 Months, By Types Of Products Used, August 2013 most Men Are Active Buyer Of Toiletries figure 36: Involvement In The Purchase Of Toiletries, August 2013 figure 37: Buyer Typologies, August 2013 figure 38: Buyer Typology, By Number Of Products Used In The Past 12 Months, August 2013 figure 39: Buyer Type, By Monthly Personal Income Group, August 2013 the Consumer – Buying Channel Usage key Points hypermarkets And Supermarkets Are Still Dominating While Online Retailing Is On The Rise figure 40: Purchase Of Men’s Toiletries, By Channel, August 2013 figure 41: Buying Channel Usage, By Buyer Type, August 2013 Mens Toiletries - China - September 2013
  • 4. the Consumer – Attitudes Towards Buying Men's Toiletries key Points focus On Functionality And Clear Labelling figure 42: Attitudes Towards Buying Men’s Toiletries, August 2013 figure 43: Attitudes Towards Buying Men’s Toiletries, By Income, August 2013 the Consumer – Motivating Factors For Product Purchase key Points brand’s Credibility Is A Key Motivating Factor figure 44: Motivating Factors For Product Purchase, August 2013 figure 45: L’oréal Men Expert Facial Cleanser With Red Lava Mud, Q2 2013 the Consumer – Attitudes Towards Male Grooming key Points figure 46: Attitudes Towards Male Grooming, August 2013 key Issues In The Market – Conversion And Premiumisation Based On Segment Profiles key Points recognise The Heterogeneity Between Segments And Tailor Product Offering Accordingly figure 47: Target Segments For Men’s Toiletries Based On Attitudes Towards Male Grooming, By Segment, August 2013 figure 48: Any Agreement With Attitudes Towards Male Grooming, By Typology, August 2013 functional & Fancy-free (30%) figure 49: Monthly Personal Income, By Target Groups For Male Grooming Products, August 2013 who Are They? marketing Message: mr Stylish (28%) figure 50: City Tiers, By Target Groups For Male Grooming Products, August 2013 who Are They? marketing Message: disengaged (19%) who Are They? figure 51: Age Of Respondents, By Target Groups For Male Grooming Products, August 2013 marketing Message: savvy Seeker (23%) who Are They? marketing Message: cultivating The Functional & Fancy-free A Daily Grooming Routine figure 52: Any Agreement With Attitudes Towards Male Grooming In Functional & Fancy-free Typology, August 2013 Mens Toiletries - China - September 2013
  • 5. prioritise The Premiumisation Of Mr Stylish figure 53: Any Agreement With Attitudes Towards Male Grooming In Mr Stylish Typology, August 2013 figure 54: Kiehl's Facial Fuel For Men Is Designed To Instantly Fight Visible Signs Of Fatigue For Smoother, Healthier-looking Skin, Q2 2013 figure 55: Mentholatum The Supers Man Moisture Lip Balm, Q2 2013 what It Means key Issues In The Market – Cross-selling Is Essential To Unlock The Opportunity For Growth key Points cross-category Mix And Match To Attract Repertoire Users figure 56: Number Of Toiletry Products Used In The Past 12 Months, August, 2013 figure 57: Buyer Types For Men’s Toiletries, By Number Of Different Types Of Product Used, August 2013 figure 58: Usage Frequency For Men's Toiletries Products In China, August 2013 figure 59: Nivea For Men’s Brand Offers Products Across A Wide Range Of Categories Enabling The Great Opportunity Of Cross-category Mix-and-match Deals, From Left To Right: Facial Cleanser, Deodorant, Facial Moisturiser, Suncare Lip Care, Shower Gel), January 2010-september 2013 within-category Multi-buy Deals To Drive Usage Frequency figure 60: Usage Frequency For Women’s Facial Skincare Products, May 2013 the Opportunity To Convert Non-users figure 61: One Of The Advertisement Posts To Demonstrate The Lynx Effect, Q2 2012 what It Means key Issues In The Market – Capitalise On Male Vanity In China key Points he’s Worth It figure 62: Factors Influencing Choice Of Men’s Toiletries Products, By Monthly Personal Income, August 2013 figure 63: The Rapid Brand Proliferation Of Amorepacific, Left To Right: Laneige Homme Anti-ageing Lotion, Mamonde M Moisture Control, Lirikos Homme Line Marine Wrinkle Repair Lotion, Sulwhasoo For Men Fluid, Primera Men Organience Fluid, January 2010-september 2013 smells Good, Feels Good figure 64: The Different Needs Between Men And Women When Using A Shampoo, 2012 figure 65: The Laneige Homme Anti-fatigue Lotion, Q4 2012 the Aisle For Him figure 66: Buyer Type, By Monthly Personal Income, August 2013 figure 67: Purchase Channel, By Monthly Personal Income, August 2013 figure 68: Watsons’ Own-label Male Range From Top To Toe (from Left To Right: Hairstyling Wax, Body Lotion, Facial Lotion And Lip Care), 2012-13 added-value Service To Define Premium figure 69: Any Agreement With Attitudinal Statements On Male Grooming, By Monthly Personal Income, Mens Toiletries - China - September 2013
  • 6. August 2013 online Category For Him figure 70: Any Agreement With Attitudinal Statements On Male Grooming, By Monthly Personal Income, August 2013 what It Means appendix consumer Behaviour: Men's Toiletries Used In The Last 12 Months figure 71: Penetration And Usage Frequency Of Men's Toiletries Products In China, August 2013 figure 72: Penetration And Usage Frequency Of Men's Toiletries Products In China, August 2013 figure 73: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Face, By Demographics, August 2013 figure 74: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Face, By Demographics, August 2013 figure 75: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Facial Cleanser, By Demographics, August 2013 figure 76: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Facial Cleanser, By Demographics, August 2013 figure 77: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Facial Skincare Products, By Demographics, August 2013 figure 78: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Facial Skincare Products, By Demographics, August 2013 figure 79: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Shaving Products, By Demographics, August 2013 figure 80: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Shaving Products, By Demographics, August 2013 figure 81: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Hair, By Demographics, August 2013 figure 82: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Hair, By Demographics, August 2013 figure 83: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Shampoo, By Demographics, August 2013 figure 84: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Shampoo, By Demographics, August 2013 figure 85: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Conditioner, By Demographics, August 2013 figure 86: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Conditioner, By Demographics, August 2013 figure 87: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Hair Treatment, By Demographics, August 2013 figure 88: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Hair Treatment, By Demographics, August 2013 Mens Toiletries - China - September 2013
  • 7. figure 89: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Hair Styling Products, By Demographics, August 2013 figure 90: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Hair Styling Products, By Demographics, August 2013 figure 91: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Hair Colourants, By Demographics, August 2013 figure 92: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Hair Colourants, By Demographics, August 2013 figure 93: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Body, By Demographics, August 2013 figure 94: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Body, By Demographics, August 2013 figure 95: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Shower Products, By Demographics, August 2013 figure 96: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Shower Products, By Demographics, August 2013 figure 97: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Deodorants/antiperspirants, By Demographics, August 2013 figure 98: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Deodorants/antiperspirants, By Demographics, August 2013 figure 99: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Others, By Demographics, August 2013 figure 100: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Others, By Demographics, August 2013 figure 101: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Fragrance, By Demographics, August 2013 figure 102: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Fragrance, By Demographics, August 2013 figure 103: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Sun Protection Products, By Demographics, August 2013 figure 104: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Sun Protection Products, By Demographics, August 2013 figure 105: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Lip Care, By Demographics, August 2013 figure 106: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Lip Care, By Demographics, August 2013 figure 107: Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Hand And Nail Care Products, By Demographics, August 2013 figure 108: Next Most Popular Penetration And Usage Frequency Of Men's Toiletries Products In China – Hand And Nail Care Products, By Demographics, August 2013 repertoire Analysis figure 109: Repertoire Of Penetration And Usage Frequency Of Men's Toiletries Products In China, August 2013 Mens Toiletries - China - September 2013
  • 8. figure 110: Repertoire Of Penetration And Usage Frequency Of Men's Toiletries Products In China, By Demographics, August 2013 figure 111: Penetration And Usage Frequency Of Men's Toiletries Products In China, By Repertoire Of Penetration And Usage Frequency Of Men's Toiletries Products In China, August 2013 figure 112: Purchase Process, By Repertoire Of Penetration And Usage Frequency Of Men's Toiletries Products In China, August 2013 figure 113: Target Groups, By Repertoire Of Penetration And Usage Frequency Of Men's Toiletries Products In China, August 2013 consumer Behaviour: Purchase Process figure 114: Purchase Process, August 2013 figure 115: Most Popular Purchase Process, By Demographics, August 2013 figure 116: Next Most Popular Purchase Process, By Demographics, August 2013 figure 117: Penetration And Usage Frequency Of Men's Toiletries Products In China, By Purchase Process, August 2013 consumer Behaviour: Purchase Channel figure 118: Purchase Channel, August 2013 figure 119: Most Popular Purchase Channel, By Demographics, August 2013 figure 120: Next Most Popular Purchase Channel, By Demographics, August 2013 figure 121: Other Purchase Channel, By Demographics, August 2013 figure 122: Purchase Channel, By Purchase Process, August 2013 consumer Attitude: Buying Attitude figure 123: Attitudes Towards Buying Men's Toiletries, August 2013 figure 124: Most Popular Attitudes Towards Buying Men's Toiletries, By Demographics, August 2013 figure 125: Next Most Popular Attitudes Towards Buying Men's Toiletries, By Demographics, August 2013 figure 126: Purchase Channel, By Attitudes Towards Buying Men's Toiletries, August 2013 consumer Attitude: Motivating Factors For Product Purchase figure 127: Motivating Factors For Product Purchase, August 2013 figure 128: Motivating Factors For Product Purchase – Brand, By Demographics, August 2013 figure 129: Motivating Factors For Product Purchase – Product Function, By Demographics, August 2013 figure 130: Motivating Factors For Product Purchase – Price, By Demographics, August 2013 figure 131: Motivating Factors For Product Purchase – Convenience, By Demographics, August 2013 figure 132: Motivating Factors For Product Purchase – Spokesperson, By Demographics, August 2013 consumer Attitudes Towards Male Grooming figure 133: Attitudes Towards Male Grooming, August 2013 figure 134: Agreement With The Statement ‘looking Tidy Is More Important Than Following Fashion Trends’, By Demographics, August 2013 figure 135: Agreement With The Statement ‘unisex Toiletries Products Are Just As Effective As Those Specifically Designed For Men’, By Demographics, August 2013 figure 136: Agreement With The Statement ‘my Grooming Routine Is Only To Keep Me Clean/hygienic’, By Demographics, August 2013 figure 137: Agreement With The Statement ‘being Well Groomed Gives Me A Confidence Boost’, By Demographics, August 2013 Mens Toiletries - China - September 2013
  • 9. figure 138: Agreement With The Statement ‘it Is Important To Follow A Daily Routine Using Men’s Toiletries’, By Demographics, August 2013 figure 139: Agreement With The Statement ‘there Is A Lack Of Men’s Toiletries Products Available In Market To Choose From’, By Demographics, August 2013 figure 140: Agreement With The Statement ‘i Would Be Interested In Experimenting With New Looks’, By Demographics, August 2013 figure 141: Agreement With The Statement ‘i Actively Seek Information About The Latest Fashion/trend Of Men’s Toiletries’, By Demographics, August 2013 figure 142: Agreement With The Statement ‘i Tend To Be The First One To Try Newly Launched Men’s Toiletries Products’, By Demographics, August 2013 figure 143: Agreement With The Statement ‘it Is Worth Spending More On Men’s Toiletries Rather Than On Other Aspects’, By Demographics, August 2013 figure 144: Agreement With The Statement ‘premium Brands Of Men’s Toiletries Work Better Than Less Expensive Ones’, By Demographics, August 2013 figure 145: Agreement With The Statement ‘using Premium Men’s Toiletries Products Is A Way Of Self-indulgence’, By Demographics, August 2013 further Analysis – Cluster figure 146: Target Groups, August 2013 figure 147: Target Groups, By Demographics, August 2013 figure 148: Attitudes Towards Male Grooming, By Target Groups, August 2013 figure 149: Target Groups, By Occupations, August 2013 figure 150: Occupations, By Target Groups, August 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Mens Toiletries - China - September 2013

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