Meat-free and Free-from Foods - UK - September 2013
A key weakness for the meat-free market is that over half of adults no...
12% Of Adults Are Vegetarians/vegans
red Meat Is The Most Typically-avoided Food
quorn-based Products Are The Most Popular...
definition
new Food Launches Featuring Vegetarian Claims Reaches Four-year High In 2012
figure 9: Share Of New Product Lau...
gluten And Dairy-free Continue To Enjoy Strong Growth
figure 23: Estimated Uk Retail Sales Of Free-from Foods, By Type, By...
under-35s Are Notably More Likely To Avoid Certain Foods Than Over-35s
figure 34: Types Of Food Avoided (any Avoid), By Se...
figure 43: Consumer Attitudes Towards Free-from Products, July 2013
dissatisfaction With Gluten-free Bread Increases With ...
figure 59: Types Of Food Avoided – Gluten, By Demographics, July 2013
figure 60: Types Of Food Avoided – Nuts,...
July 2013
figure 84: Consumer Perceptions Of Meat-free Vs. Meat Products – Flavoursome, By Demographics,
July 2013
a...
figure 103: Types Of Free-from Foods Eaten/bought – Wheat-free, By Demographics, July 2013
figure 104: Types Of Free...
Upcoming SlideShare
Loading in...5
×

Meat-free and Free-from Foods - UK - September 2013:Industry Analysis Report

178
-1

Published on

Meat-free and Free-from Foods - UK - September 2013:Industry Analysis Report @ http://www.researchmoz.us/meat-free-and-free-from-foods-uk-september-2013-report.html

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
178
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Meat-free and Free-from Foods - UK - September 2013:Industry Analysis Report

  1. 1. Meat-free and Free-from Foods - UK - September 2013 A key weakness for the meat-free market is that over half of adults note that meat substitutes lack flavour. A potential solution lies in adapting the recipes of these lines as a large minority of adults note a keenness to try meat substitute pieces containing herbs/spices with agreement rising to 55% of under-35s – the biggest users of these foods. table Of Content introduction definition vegetarian/meat-free Foods free-from Foods, Or Foods Catering For Food Hypersensitivity Ie Food Intolerance And Allergies definition Of Food Allergy Vs Food Intolerance excluded abbreviations executive Summary the Market the Meat-free And Free-from Markets Are Forecast To Enjoy Steady Growth figure 1: Value Retail Sales And Forecast Of The Uk Meat-free* Market, 2008-18 figure 2: Value Retail Sales And Forecast Of The Uk Free-from* Market, 2008-18 segment Performance figure 3: Uk Retail Value Sales Of Meat-free Food, By Sector, 2013 (est) market Factors horsemeat Scandal Has Little Sales Impact On Meat-free food Allergies Among Children Have Increased ageing Population Could Present A Challenge For The Market companies, Brands And Innovation own-label Npd Is On Course To Overtake Branded In Meat Substitutes morrisons Leads The Charge With Npd warburtons Rebrands Gluten-free Range As Newburn Bakehouse heinz Makes It Gluten-free Debut quorn Dominates Adspend In Meat-free quorn Reinforces Its Market Leadership figure 4: Leading Brands’ Value Shares In The Uk Chilled Vegetarian Products Market, 2013 alpro Leads The Free-from Market the Consumer Meat-free and Free-from Foods - UK - September 2013
  2. 2. 12% Of Adults Are Vegetarians/vegans red Meat Is The Most Typically-avoided Food quorn-based Products Are The Most Popular Meat Alternatives one In Four Adults Have Eaten And An Equal Number Have Bought Free-from Food meat-free Food Is Perceived As A Healthy And Green Option figure 5: Consumer Perceptions Of Meat-free Products, July 2013 high Protein Content Struggles To Offset Flavour Disappointment figure 6: Consumer Attitudes Towards Vegetarian And Meat-free Products, July 2013 one In Three Want To See More Own-label Free-from Food figure 7: Consumer Attitudes Towards Free-from Products, July 2013 what We Think issues In The Market how Can Meat Substitute Brands Encourage Stronger Usage? what Npd Is There Strong Interest In In The Free-from Market? which Factors Are Most Likely To Encourage Meat-eaters To Switch To Meat Substitutes? how Can Manufacturers Reinforce Usage Among Families? trend Application trend: Man In The Mirror trend: Guiding Choice mintel Futures Trend: Generation Next market Drivers key Points the Impact Of The Horsemeat Scandal calls For Prescribed Gluten-free Food To Be Scrapped labelling For Allergy Sufferers Could Be Made Clearer food Allergies Among Children Have Increased ageing Population Could Present A Challenge For The Market figure 8: Projected Trends In Population Growth, By Age, 2013-18 strengths And Weaknesses strengths weaknesses who’s Innovating? key Points Meat-free and Free-from Foods - UK - September 2013
  3. 3. definition new Food Launches Featuring Vegetarian Claims Reaches Four-year High In 2012 figure 9: Share Of New Product Launches Within Uk Meat-free And Free-from Categories, Of Total Uk Food Launches, 2009-13* own-label Npd In Meat Substitutes Is On Course To Overtake Branded figure 10: Share Of New Product Launches Within The Uk Meat Substitutes Market, Own-label Vs Branded, 2009-13* figure 11: Share Of New Product Launches Within The Uk Meat Substitutes Market, By Company, 2009-13* morrisons Leads The Charge With Own-label Activity In 2013 chilled Formats Regain Share Of Npd figure 12: Share Of New Product Launches Within The Uk Meat Substitutes Market, By Storage, 2009-13* quorn Updates Recipes With Improved Flavours meet The Alternative Launches With A Meaty Appearance sauces And Seasonings A Focus For Gluten-free Npd figure 13: Share Of New Product Launches Within The Uk Gluten-free Market, By Product Category, 2009-13* heinz Makes Its Gluten-free Debut figure 14: Share Of New Product Launches Within The Uk Gluten-free Market, By Brand, 2009-13* warburtons Gluten-free Bread Range Is Renamed Newburn Bakehouse… as Genius Gains A New Look And Asda Listings alpro Leads Npd In Lactose-free Sector figure 15: Share Of New Product Launches Within The Uk Lactose-free Market, By Company, 2009-13* market Size And Forecast key Points the Meat-free And Free-from Markets Are Forecast To Enjoy Steady Growth the Meat-free Market figure 16: Value Sales And Forecast Of The Uk Meat-free* Market, 2008-18 figure 17: Uk Retail Value And Volume Sales Of Meat-free Foods*, 2008-18 the Free-from Market figure 18: Value Sales And Forecast Of The Uk Free-from* Market, 2008-18 figure 19: Uk Retail Value Sales Of Free-from Foods*, 2008-18 forecast Methodology segment Performance key Points chilled Marginally Extends Its Lead Over Frozen figure 20: Uk Retail Value And Volume Sales Of Meat-free Food, By Storage, 2010-12 ready Meals Drive Volume Growth figure 21: Uk Retail Value Sales Of Meat-free Foods, By Segment, 2010-12 figure 22: Uk Retail Volume Sales Of Meat-free Foods, By Segment, 2010-12 Meat-free and Free-from Foods - UK - September 2013
  4. 4. gluten And Dairy-free Continue To Enjoy Strong Growth figure 23: Estimated Uk Retail Sales Of Free-from Foods, By Type, By Value, 2010-12 market Share key Points quorn Outperforms The Chilled Vegetarian Market In Value Terms figure 24: Leading Brands’ Value Shares In The Uk Chilled Vegetarian Products Market, 2013 figure 25: Leading Brands’ Sales And Shares In The Uk Chilled Vegetarian Products Market, By Value And Volume, 2011/12* And 2012/13** quorn’s Value Sales Outpace Volume Growth figure 26: Leading Brands’ Sales And Shares In The Uk Frozen Vegetarian Products Market, By Value And Volume, 2011/12* And 2012/13** alpro Sales Benefit From New Nut-based Drinks figure 27: Estimated Value Sales Of Leading Uk Brands In The Free-from Foods Sector, 2011 And 2012 genius Goes From Strength To Strength companies And Products quorn Foods (quorn, Cauldron) hain Celestial (linda Mccartney, Realeat) free-from alpro – Dean Foods genius Foods warburtons brand Communication And Promotion key Points adspend In Meat-free Is Reliant On Quorn figure 28: Total Adspend In The Meat-free Market, 2009-13* figure 29: Total Adspend In The Meat-free Market, By Brand, 2009-13* alpro Invests In Almond Milk Drink figure 30: Total Adspend In The Dairy And Gluten/wheat Free-from Market, 2009-13* figure 31: Total Adspend In The Free-from Market, By Company, 2009-13* consumer – Usage key Points 12% Of Adults Are Vegetarians/vegans, Rising To 20% Of 16-24s figure 32: Prevalence Of Vegetarian/vegan Diets, July 2013 red Meat Is The Most Typically Avoided Food figure 33: Types Of Food Avoided, July 2013 Meat-free and Free-from Foods - UK - September 2013
  5. 5. under-35s Are Notably More Likely To Avoid Certain Foods Than Over-35s figure 34: Types Of Food Avoided (any Avoid), By Selected Age Groups, July 2013 consumer – Types Of Meat-free And Free-from Food Used key Points quorn-based Products Are The Most Popular Type Of Meat Alternatives figure 35: Types Of Vegetarian/meat-free Foods Bought Or Eaten, July 2013 one In Four Adults Have Eaten Or Bought Free-from Food figure 36: Types Of Free-from Foods Eaten/bought, July 2013 consumer Perceptions Of Meat-free Products key Points meat-free Food Is Perceived As A Light, Healthy And Green Option figure 37: Consumer Perceptions Of Meat-free Products, July 2013 figure 38: Consumer Perceptions Of Meat And Meat-free Products Being Healthy, By Gender, July 2013 protein-rich Messages Could Raise Positive Perceptions Among Men just One In Three Associate Meat-free With Being Easy To Cook figure 39: Associating Meat And Meat-free Products With Being Easy To Cook, By Age, July 2013 meat-free Loses Out On The Flavour Front meat-free Scores Highly For Green Credentials consumer Attitudes Towards Vegetarian And Meat-free Products key Points high Protein Content Struggles To Offset Flavour Disappointment figure 40: Consumer Attitudes Towards Vegetarian And Meat-free Products, July 2013 interest In Added Seasoning On Meat Substitutes Can Improve Their Bland Image... figure 41: Agreement With The Statements ‘meat Substitutes Lack Flavour,’ And ‘i’d Be Keen To Try Meat Substitute Pieces (eg Nuggets And Fillets) Containing Herbs/spices,’ By Gender And Age, July 2013 and There Is Also Interest In Tastier Tofu opportunities For Child-friendly Meat Substitutes meat Substitutes That Resemble Meat Can Be Off-putting lack Of Trust Surrounding How Meat Substitutes Are Produced figure 42: Agreement With The Statement, ‘i Trust How Meat Substitutes Are Produced More Than Processed Meat Goods (eg Sausages),’ By Age, July 2013 consumer Attitudes Towards Free-from Products key Points one In Three Want To See More Own-label Free-from Food Meat-free and Free-from Foods - UK - September 2013
  6. 6. figure 43: Consumer Attitudes Towards Free-from Products, July 2013 dissatisfaction With Gluten-free Bread Increases With Age figure 44: Agreement With The Statements, ‘gluten-free Bread Lacks The Texture Of Regular Bread,’ And ‘gluten-free Bread Lacks The Flavour Of Regular Bread,’ By Age, July 2013 just One In Four Users Trust Manufacturers To Protect Free-from Food From Contamination a Quarter Of Female Users Note A Lack Of Low-calorie Gluten-free Food figure 45: Agreement With The Statement, ‘there Is A Lack Of Low-calorie Gluten-free Food Available In Supermarkets,’ By Gender And Age, July 2013 further Analysis – Factors That Would Encourage Switching From Meat To Meat-free key Points value For Money And Flavour Are The Key Obstacles To Take-up figure 46: Factors That Would Encourage Switching From Meat To Meat-free, July 2013 interest In Meat Substitutes With Meaty Flavours And Textures low Calorie Count Would Tempt One In Five Meat Eaters To Switch To A Meat Substitute appendix – Market Size And Forecast figure 47: Best- And Worst-case Forecasts For Total Uk Value Sales Of Meat-free Foods, 2013-18 figure 48: Best- And Worst-case Forecasts For Total Uk Volume Sales Of Meat-free Foods, 2013-18 figure 49: Volume Sales And Forecast Of The Uk Meat-free* Market, 2008-18 figure 50: Best- And Worst-case Forecasts For Total Uk Value Sales Of Free-from Foods, 2013-18 appendix – Who’s Innovating? figure 51: Share Of New Product Launches Within The Uk Gluten-free Bakery Market, By Sub Category, 2009-13* appendix – Usage Of Meat-free And Free-from Foods figure 52: Prevalence Of Vegetarian/vegan Diets, July 2013 figure 53: Prevalence Of Vegetarian/vegan Diets – Myself, By Demographics, July 2013 figure 54: Prevalence Of Vegetarian/vegan Diets, By Demographics – Others In My Household, July 2013 appendix – Consumer – Types Of Food Avoided figure 55: Types Of Food Avoided, July 2013 figure 56: Types Of Food Avoided – Dairy, By Demographics, July 2013 figure 57: Types Of Food Avoided – Lactose, By Demographics, July 2013 figure 58: Types Of Food Avoided – Wheat, By Demographics, July 2013 Meat-free and Free-from Foods - UK - September 2013
  7. 7. figure 59: Types Of Food Avoided – Gluten, By Demographics, July 2013 figure 60: Types Of Food Avoided – Nuts, By Demographics, July 2013 figure 61: Types Of Food Avoided – Fish Or Shellfish, By Demographics, July 2013 figure 62: Types Of Food Avoided – Soya, By Demographics, July 2013 figure 63: Types Of Food Avoided – Celery, By Demographics, July 2013 figure 64: Types Of Food Avoided – Eggs, By Demographics, July 2013 figure 65: Types Of Food Avoided – Red Meat, By Demographics, July 2013 figure 66: Types Of Food Avoided – Poultry, By Demographics, July 2013 figure 67: Types Of Food Avoided – Other, By Demographics, July 2013 appendix – Types Of Vegetarian/meat-free Foods Used figure 68: Types Of Vegetarian/meat-free Foods Eaten/bought, July 2013 figure 69: Types Of Vegetarian/meat-free Foods Eaten/bought – Quorn-based Products, By Demographics, July 2013 figure 70: Types Of Vegetarian/meat-free Foods Eaten/bought – Tofu-based Products, By Demographics, July 2013 figure 71: Types Of Vegetarian/meat-free Foods Eaten/bought – Soya Based Products, By Demographics, July 2013 figure 72: Types Of Vegetarian/meat-free Foods Eaten/bought – Other Or Mixed Vegetable Protein Products, By Demographics, July 2013 figure 73: Types Of Vegetarian/meat-free Foods Eaten/bought – Bean-based Products, By Demographics, July 2013 figure 74: Types Of Vegetarian/meat-free Foods Eaten/bought – Nut-based Products, By Demographics, July 2013 figure 75: Types Of Vegetarian/meat-free Foods Eaten/bought – Vegetarian Ready Meal, By Demographics, July 2013 appendix – Consumer Perceptions Of Meat-free Products figure 76: Consumer Perceptions Of Meat-free Vs. Meat Products, July 2013 figure 77: Consumer Perceptions Of Meat-free Vs. Meat Products – Healthy, By Demographics, July 2013 figure 78: Consumer Perceptions Of Meat-free Products – Cheap, By Demographics, July 2013 figure 79: Consumer Perceptions Of Meat-free Vs. Meat Products – Trustworthy, By Demographics, July 2013 figure 80: Consumer Perceptions Of Meat-free Vs. Meat Products – Light, By Demographics, July 2013 figure 81: Consumer Perceptions Of Meat-free Vs. Meat Products – Easy To Cook, By Demographics, July 2013 figure 82: Consumer Perceptions Of Meat-free Vs. Meat Products – Environmentally Friendly, By Demographics, July 2013 figure 83: Consumer Perceptions Of Meat-free Vs. Meat Products – Good For You, By Demographics, Meat-free and Free-from Foods - UK - September 2013
  8. 8. July 2013 figure 84: Consumer Perceptions Of Meat-free Vs. Meat Products – Flavoursome, By Demographics, July 2013 appendix – Factors That Would Encourage Switching From Meat To Meat-free figure 85: Factors That Would Encourage Switching From Meat To Meat-free, July 2013 figure 86: Most Popular Factors That Would Encourage Switching From Meat To Meat-free, By Demographics, July 2013 figure 87: Next Most Popular Factors That Would Encourage Switching From Meat To Meat-free, By Demographics, July 2013 figure 88: Other Factors That Would Encourage Switching From Meat To Meat-free, By Demographics, July 2013 appendix – Consumer Attitudes Towards Vegetarian And Meat-free Products figure 89: Consumer Attitudes Towards Vegetarian And Meat-free Products, July 2013 figure 90: Agreement With The Statement ‘meat Substitutes Lack Flavour’, By Demographics, July 2013 figure 91: Agreement With The Statement ‘i Am Put Off By Meat Substitutes Which Resemble Meat’, By Demographics, July 2013 figure 92: Agreement With The Statement ‘i’d Be Keen To Try Meat Substitute Pieces Containing Herbs/spices, By Demographics, July 2013 figure 93: Agreement With The Statement ‘there Is A Lack Of Meat Substitutes For Children^’, By Demographics, July 2013 figure 94: Agreement With The Statement ‘i’d Like To See More Flavoursome Tofu Products’, By Demographics, July 2013 figure 95: Agreement With The Statement ‘meat Substitutes Are A Good Source Of Protein’, By Demographics, July 2013 figure 96: Agreement With The Statement ‘cutting Out Meat For One Day A Week Is Good For The Environment’, By Demographics, July 2013 figure 97: Agreement With The Statement ‘i Trust How Meat Substitutes Are Produced More Than Processed Meat Goods’, By Demographics, July 2013 figure 98: Agreement With The Statement ‘chilled ‘meat-free’ Products Are Worth Paying More For Than Frozen ‘meat-free’ Products’, By Demographics, July 2013 figure 99: Agreement With The Statement ‘it’s Sometimes Difficult To Find Vegetarian Products In Supermarkets’, By Demographics, July 2013 appendix – Types Of Free-from Foods Used figure 100: Types Of Free-from Foods Eaten/bought, July 2013 figure 101: Types Of Free-from Foods Eaten/bought – Any, By Demographics, July 2013 figure 102: Types Of Free-from Foods Eaten/bought – Gluten-free, By Demographics, July 2013 Meat-free and Free-from Foods - UK - September 2013
  9. 9. figure 103: Types Of Free-from Foods Eaten/bought – Wheat-free, By Demographics, July 2013 figure 104: Types Of Free-from Foods Eaten/bought – Lactose-free, By Demographics, July 2013 figure 105: Types Of Free-from Foods Eaten/bought – Dairy-free, By Demographics, July 2013 figure 106: Types Of Free-from Foods Eaten/bought – Dairy Substitutes, By Demographics, July 2013 figure 107: Types Of Free-from Foods Eaten/bought – Nut-free, By Demographics, July 2013 figure 108: Types Of Free-from Foods Eaten/bought – Egg-free, By Demographics, July 2013 figure 109: Types Of Free-from Foods Eaten/bought – Soya-free, By Demographics, July 2013 figure 110: Types Of Free-from Foods Eaten/bought – Other ‘free-from’ Foods, By Demographics, July 2013 appendix – Consumer Attitudes Towards Free-from Products ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Meat-free and Free-from Foods - UK - September 2013

×