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In the last two decades, the worldwide wine industry has become increasingly internationalized and sophisticated, though over the years, the market has become fragmented, multilingual, operating in many currencies, and informationintensive. The wine industry globally faces continued shakeup and consolidation and the generation of mega wine companies has become inevitable. There has also been a shift in the major wine production centers – while production in Europe is declining, countries like Australia, Chile and China are emerging as new export hubs. Since 2008, the global wine business has suffered severely due to recession along with the fact that global consumption showing downward trends and production levels have stagnated.