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Cruises - UK - October 2013:Latest Industry Size Research Report

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Cruises - UK - October 2013:Latest Industry Size Research Report @ http://www.researchmoz.us/cruises-uk-october-2013-report.html

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  • 1. Cruises - UK - October 2013 In a broader holiday market dominated by comparison websites and dictated by value for money, cruising is an industry where first impressions really do count. Mintel’s finding that roughly a third of sea cruisers are not interested in taking another suggests that the industry has a long way to go in leaving a positive impression on passengers and encouraging repeat business. table Of Content introduction definition abbreviations executive Summary the Market growth Has Slowed, But Passenger Numbers Are Up 19% Against 2008 the Market Is Set To Surpass The Two Million Passenger Mark In 2018 figure 1: Uk Sea Cruise Market Volume, 2008-18 sea Cruise Market Value Will Increase 19% To £2.8 Billion In 2018 figure 2: Uk Sea Cruise Market Value, 2008-18 market Factors 2013 Bonus Commissions Follow The Base Rate Reductions Of 2011/12 costa Concordia Salvage Places The Disaster Back In The Spotlight companies Look To Lng To Meet Rising Fuel Costs And Emissions Regulations new Ships To Add 20,000 Passenger Capacity In 2014 floods, Strikes And Civil Strife Disrupt The River Cruise Market market Share royal Caribbean International And Carnival Dominate The Market figure 3: Global Market Share Of Top 10 Operators, By Passenger Capacity, March 2013 the Consumer a Third Of Those Who Have Cruised Are Not Interested In Taking Another figure 4: Sea And River Cruises Taken, July 2013 cruise Line’s Websites Are The First Port Of Call For Researching A Trip figure 5: Research Methods, July 2013 perceptions Of Value Vastly Differ Between Cruise Takers And Non-cruisers figure 6: Attitudes Towards Sea And River Cruises, July 2013 just 6% Of Potential Sea Cruise Takers Are Interested In Transatlantic Cruises figure 7: Future Sea Cruise Destinations, July 2013 Cruises - UK - October 2013
  • 2. half Of Prospective Sea Cruisers Cite Money As A Barrier To Entry figure 8: Reasons For Not Having Taken A Sea Cruise, July 2013 perceptions Of High Cost, Claustrophobia And Seasickness Dampen Demand figure 9: Reasons For No Interest In Sea Cruises, July 2013 what We Think issues In The Market what Is The Chief Barrier To Growth In The Sea Cruise Market? what Are The Long-term Impacts Of The Costa Concordia Sinking? how Important Is Branding In The Cruise Market? how Have Increasing Air Fares Affected The Sea Cruise Market? trend Application trend: Nouveau Poor trend: Fauxthenticity mintel Futures: Generation Next market Drivers key Points 2013 Bonus Commissions Follow The Base Rate Reductions Of 2011/12 costa Concordia Salvage Places The Disaster Back In The Spotlight companies Look To Lng To Meet Rising Fuel Costs And Emissions Regulations figure 10: Europe Brent Spot Price Fob, Jan 2000-june 2013 new Ships To Add 20,000 Passenger Capacity In 2014 figure 11: New Ships On Order/optioned Worldwide, 2012-16 floods, Strikes And Civil Strife Disrupt The River Cruise Market competition In The European River Cruise Market Heats Up who’s Innovating key Points crystal Cruises’ Wine And Food Voyage To Showcase Local Ingredients celebrity Cruises Seeks To Differentiate With Craft Cocktails seadream Also Adds Some Culinary Innovation With A Raw Food Menu norwegian Cruise Lines Launched A Flash Deals Mobile App windstar Cruises Launched New ‘grand Prix Of Monaco’ Package project Orient Plans To Launch Southampton-sydney Route royal Caribbean’s Quantum Class To Boast Two Industry Firsts Cruises - UK - October 2013
  • 3. market Size And Forecast key Points growth Has Slowed, But Passenger Numbers Are Up 19% Against 2008 figure 12: Uk Sea Cruise Market Volume And Value, 2004-18 the Market Is Set To Surpass The Two Million Passenger Mark In 2018 figure 13: Uk Sea Cruise Market Volume, 2008-18 sea Cruise Market Value Will Increase 19% To £2.8 Billion In 2018 figure 14: Uk Sea Cruise Market Value, 2008-18 forecast Methodology segment Performance key Points the Northern Europe Region Has Grown To Seize A 26% Market Share figure 15: Uk Sea Cruise Market, By Destination, 2008-12 fly Cruises Contracted 8% In 2012, But Still Account For 53% Of The Market figure 16: Uk Sea Cruise Market, Port Departures Vs Fly Cruises, 2008-12 ultra-luxury Cruises Have Consistently Outperformed The Market figure 17: Ultra-luxury Sea Cruise Market Vs Total Sea Cruise Market, Annual % Change, By Passenger Volume, 2009-12 egyptian Unrest Continues To Depress The Non-european River Market figure 18: Uk River Cruise Market, By Destination, By Passenger Volume, 2009-12 market Share key Points royal Caribbean International And Carnival Dominate The Market figure 19: Global Market Share Of Top 10 Operators, By Passenger Capacity, March 2013 carnival Corporation Holds A 48% Share Of The Market, By Capacity figure 20: Global Market Share Of Parent Companies, By Passenger Capacity, March 2013 companies And Products carnival Corporation financial Performance figure 21: Carnival Corporation Key Financials, 2011-12 carnival Cruise Lines background recent Activity princess Cruises background recent Activity costa Cruises Cruises - UK - October 2013
  • 4. background recent Activity holland America background recent Activity royal Caribbean Cruises Ltd financial Performance figure 22: Royal Caribbean Cruises Ltd Key Financials 2011-12 royal Caribbean International background recent Activity celebrity Cruises background recent Activity msc Cruises background financial Performance figure 23: Msc Cruises Key Financials 2011-12 recent Activity hurtigruten background financial Performance figure 24: Hurtigruten Group Key Financials 2011-12 recent Activity viking River Cruises background financial Performance figure 25: Viking River Cruises Key Financials 2011-12 recent Activity brand Communication And Promotion key Points carnival Corp’s Share Of Advertising Spend Increased From 18% To 28% figure 26: Top 10 Cruise Advertisers, By Holding Company, 2012-13 p&o Increases Its Ad Spend To Seize 13% Market Share And Pole Position figure 27: Top 20 Cruise Advertisers, By Brand, 2012-13 ad Spend Is Shifting From Direct Mail To Tv figure 28: Cruise Advertising Expenditure, By Media Type, 2012-13 sea And River Cruises Taken key Points Cruises - UK - October 2013
  • 5. a Third Of Those Who Have Cruised Are Not Interested In Taking Another figure 29: Sea And River Cruises Taken, July 2013 over-55s Are The Most Likely To Have Cruised, But Interest Is High For All Ages research Methods Used key Points cruise Line’s Websites Are The First Port Of Call For Researching A Trip figure 30: Research Methods, July 2013 human Interaction Is More Valued For Cruises Than Other Holiday Types attitudes Towards Sea And River Cruises key Points exploration Is A Key Driver Behind Interest In Cruises figure 31: Attitudes Towards Sea And River Cruises, July 2013 there Is An Opportunity For Brands To Adopt A Greener Position perceptions Of Value Vastly Differ Between Cruise Takers And Non-cruisers there Is A Demand For Mini, Cruise-and-stay River Cruise Products negative Media Coverage Has Failed To Impact Consumer Sentiment cruise Lines Need To Offer Greater Price Transparency future Sea Cruise Destinations key Points just 6% Of Potential Sea Cruise Takers Are Interested In Transatlantic Cruises figure 32: Future Sea Cruise Destinations, July 2013 the Caribbean, South America And Australasia Appeal Most To Under-35s there Is A Demand For Cruise-and-stay To Destinations Outside Europe reasons For Not Having Taken A Sea Cruise key Points half Of Prospective Sea Cruisers Cite Money As A Barrier To Entry figure 33: Reasons For Not Having Taken A Sea Cruise, July 2013 over A Quarter Of Prospective Cruisers Just Have Not Got Round To It Yet reasons For No Interest In Sea Cruises key Points perceptions Of High Cost, Claustrophobia And Seasickness Dampen Demand figure 34: Reasons For No Interest In Sea Cruises, July 2013 concern Over Other Passengers Is Not A Key Driver Behind Disinterest Cruises - UK - October 2013
  • 6. appendix – Market Share figure 35: Number Of Vessels And Passenger Capacity, By Operator, March 2013 figure 36: Number Of Vessels And Passenger Capacity, By Parent Company, March 2013 appendix – Sea And River Cruises Taken figure 37: Sea And River Cruises Taken, July 2013 figure 38: Sea And River Cruises Taken, By Demographics, July 2013 figure 39: Sea And River Cruises Taken, By Demographics (continued), July 2013 figure 40: Sea Cruises Taken, By Demographics, July 2013 figure 41: River Cruises Taken, By Demographics, July 2013 appendix – Research Methods Used figure 42: Research Methods, July 2013 figure 43: Research Methods, By Sea And River Cruises Taken, July 2013 figure 44: Research Methods, By Demographics, July 2013 figure 45: Research Methods, By Demographics (continued), July 2013 appendix – Attitudes Towards Sea And River Cruises figure 46: Attitudes Towards Sea And River Cruises, July 2013 figure 47: Attitudes Towards Sea And River Cruises, By Sea And River Cruises Taken, July 2013 figure 48: Attitudes Towards Sea And River Cruises, By Demographics, July 2013 figure 49: Attitudes Towards Sea And River Cruises, By Demographics (continued), July 2013 appendix – Future Sea Cruise Destinations figure 50: Future Sea Cruise Destinations, July 2013 figure 51: Future Sea Cruise Destinations, By Sea And River Cruises Taken, July 2013 figure 52: Future Sea Cruise Destinations, By Attitudes Towards Sea And River Cruises, July 2013 figure 53: Future Sea Cruise Destinations, By Demographics, July 2013 figure 54: Future Sea Cruise Destinations, By Demographics (continued), July 2013 appendix – Reasons For Not Having Taken A Sea Cruise figure 55: Reasons For Not Having Taken A Sea Cruise, July 2013 figure 56: Reasons For Not Having Taken A Sea Cruise, By Attitudes Towards Sea And River Cruises, July 2013 figure 57: Reasons For Not Having Taken A Sea Cruise, By Demographics, July 2013 figure 58: Reasons For Not Having Taken A Sea Cruise, By Demographics (continued), July 2013 Cruises - UK - October 2013
  • 7. appendix – Reasons For No Interest In Sea Cruises figure 59: Reasons For No Interest In Sea Cruises, July 2013 figure 60: Reasons For No Interest In Sea Cruises, By Sea And River Cruises Taken, July 2013 figure 61: Reasons For No Interest In Sea Cruises, By Attitudes Towards Sea And River Cruises, July 2013 figure 62: Reasons For No Interest In Sea Cruises, By Attitudes Towards Sea And River Cruises (continued), July 2013 figure 63: Reasons For No Interest In Sea Cruises, By Demographics, July 2013 figure 64: Reasons For No Interest In Sea Cruises, By Demographics (continued), July 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Cruises - UK - October 2013

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