Car Purchasing Process - China - November 2013

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Car Purchasing Process - China - November 2013
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Car Purchasing Process - China - November 2013

  1. 1. Car Purchasing Process - China - November 2013 Despite encouraging signs for 2013, in terms of new car sales growth, difficulties such as high inventory levels still persist, and the China car market is still facing a very complex developing environment. That said, China remains one of the most exciting car markets in terms of volume growth, which is being supported by the continuous growing economy and emerging powerful middle classes. table Of Content introduction definition report Structure methodology abbreviations executive Summary the Market the Forecast For The New Car Market figure 1: Forecast – Volume Sales Of New Cars, China ('000 Vehicles), 2008-18 figure 2: Forecast – Volume Sales Of New Passenger Cars, China ('000 Vehicles), 2008-18 encouraging Signs For 2013 New Car Sales Growth, But Difficulties Persist figure 3: Car Sales, China (‘000 Vehicles), 2008-13 the Basic Passenger Car Still Dominates, While Suvs Grow Fast figure 4: Car Sales, By Car Types, In China, 2008-13 imports And Exports Move Towards Balance market Drivers growth Barriers companies And Brands jv Brands Flourishing In China With Shanghai Volkswagen Leading figure 5: Market Share Of Top 10 Passenger Car Manufacturers, By Passenger Car Sales, 2010-13 german Brands Continuously Grow, While Japanese Brands And Chinese Self-owned Brands Are Losing Share figure 6: Market Share Of Passenger Cars, China, By Car Origins, 2010-13 the Consumer consumer Segmentation Car Purchasing Process - China - November 2013
  2. 2. car Ownership And Intention To Buy shares Of Car Brand And Model consideration Factors For Buying brand Image Test attitudes Towards Car Purchasing key Issue – Opportunity Exists To Capture Brand Switching And Improve Consumer Retention figure 7: Additional Attitudes Towards Car Purchasing Process, August 2013 key Issue – Evolving Preferences Of Chinese Luxury Car Buyers figure 8: Attitudes Towards The Car Purchasing Process, August 2013 key Issue – Hybrid Cars – The Path Towards The Alternative-energy Future figure 9: Evolution Of Car Technology In Terms Of Energy Saving, 2013 the Market key Points the China Car Market steady Growth For China Car Market In Recent Years encouraging Signs For 2013 New Car Sales – But Difficulties Persist figure 10: Car Sales, China (‘000 Vehicles), 2008-13 market Shares basic Passenger Cars Still Dominate While Suvs Grow Fast figure 11: Car Sales, By Car Type, In China, 2008-13 imports And Exports Move Towards Balance figure 12: Imports And Exports Of Cars, China (‘000 Vehicles), 2008-13 market Drivers economic Growth Continues figure 13: Gdp And Growth Rates, China, 2008-12 income Rises In Both Urban And Rural figure 14: Annual Per Capita Net Income And Actual Growth Rate Of Urban And Rural Residents In China (rmb), 2008-12 urbanisation still Room For Car Parc Growth infrastructure Improvement For Motorways change Of Car Ownership Dynamics Also Provides Opportunity market Barriers cost Of Maintaining Cars city Congestion And Traffic Pressure restriction On Licence Plates potential Structural Excess Production a Difficult Time For Car Dealers car Exhaust Emissions Impact On Environment Car Purchasing Process - China - November 2013
  3. 3. forecast new Cars figure 15: Forecast – Volume Sales Of New Cars, China ('000 Vehicles), 2008-18 figure 16: Forecast – Volume Sales Of New Passenger Cars, China ('000 Vehicles), 2008-18 used Cars figure 17: Forecast – Volume Sales Of Used Cars, China ('000 Vehicles), 2008-18 companies And Brands key Points company Share shanghai Volkswagen Leads The China Car Market figure 18: Market Share Of Top 10 Passenger Car Manufacturers, By Passenger Car Sales, 2010-13 jv Brands Enjoy The Privilege figure 19: Major Jvs For Passenger Cars, China, 2013 german Brands Continuously Grow: Japanese Brands And Chinese Self-owned Brands Are Losing Share figure 20: Market Share Of Passenger Car, China, By Car Marking Origins, 2010-13 company Profile luxury bmw Group mercedes-benz mid-range general Motors volkswagen Group toyota hyundai domestic great Wall chery byd geely the Consumer – Consumer Segmentation key Points consumer Segmentation figure 21: Target Groups, August 2013 image & Status Awarers (18% Of The Sample) adventurers (18% Of The Sample) Car Purchasing Process - China - November 2013
  4. 4. traditional Safety & Status Seekers (24% Of The Sample) sceptics (18% Of The Sample) practical Users (22% Of The Sample) the Consumer – Car Ownership And Intention To Buy key Points close To Half Of Respondents Own Their First Car Currently figure 22: Individual Car Ownership Status, August 2013 young Singles And People From Lower Tier Cities Show A Stronger Buying Intention figure 23: Car Purchasing Intentions, By Demographics, August 2013 the Consumer – Shares Of Car Brand And Model key Points german Brands Lead The Current Main Car Ownership… …and They Have Strong Future Prospects As The Future Buying Intentions Grow Further figure 24: Car Marking Origins, By Previous Ownership, Current Ownership, And Future Buying Intention, August 2013 current German And Japanese Brand Owners Are More Likely To Be Higher Income Earners figure 25: Car Brand, By Current Ownership And Demographics, August 2013 significant Shift From The Past To Choose Audi As The Current Car figure 26: Car Marking Origins, By Previous Ownership, Current Ownership, And Future Buying Intention, August 2013 trading Up Is Evident In The China Car Market figure 27: Price Range, By Previous Ownership, Current Ownership, And Future Buying Intention, August 2013 suvs Demonstrate Significant Future Growth Potential figure 28: Car Body Type, By Previous Ownership, Current Ownership, And Future Buying Intention, August 2013 petrol Dominates While Hybrids Will Grow Rapidly figure 29: Fuel Type, By Previous Ownership, Current Ownership, And Future Buying Intention, August 2013 consumers Will Switch To A Higher Displacement Level When Trading Up figure 30: Displacement, By Previous Ownership, Current Ownership, And Future Buying Intention, August 2013 the Consumer – Consideration Factors For Buying Car Purchasing Process - China - November 2013
  5. 5. key Points safety Of Cars Is Top-of-mind Followed By Brand drivability And Fuel Efficiency Are Also Important Factors figure 31: Important Factors In Choosing A Car, August 2013 the Consumer – Brand Image Test key Points methodology brand Image Analysis figure 32: Correspondence Map, By Car Brands, August 2013 the Consumer – Attitudes Towards Car Purchasing key Points scrutinising Car Information Is Important To Many Consumers When Buying Future Cars figure 33: Additional Attitudes Towards The Car Purchasing Process, August 2013 high-tech Offerings Attract Luxury Car Buyers, While Quality And Variety Still Hinder Alternative-energy Adoption figure 34: Attitudes Towards The Car Purchasing Process, August 2013 key Issue – Opportunity Exists To Capture Brand Switching And Improve Consumer Retention key Points brand Switching Is An Important Characteristic In The China Car Market china Moves Into Repeat Purchase Phase figure 35: Individual Car Ownership Status, August 2013 figure 36: Car Purchase Intentions, By Current Car Ownership, August 2013 a Propensity To Switch Brands By Chinese Consumers figure 37: Additional Attitudes Towards The Car Purchasing Process, August 2013 brand Switch Level Is High While German Brands Enjoy The Most Loyal Consumer Base figure 38: Previous Car Ownership Of Car Marking Origins, By Current Car Ownership, August 2013 figure 39: Future Car Ownership Of Car Marking Origins, By Current Car Ownership, August 2013 reasons Behind Brand Switching china Becomes The Main Focus Of The World’s Car Manufacturers Car Purchasing Process - China - November 2013
  6. 6. figure 40: Total Car Unit Sales Annual Growth Rate, By China, Major European Car Markets, And Major North American Markets, 2007-12 strong Income Growth And Emerging Middle Class Car Buyers figure 41: Middle Class Car Ownership And Plans To Purchase Cars, March 2013 chinese Consumers Are Trading Up figure 42: Previous Car Price Range, By Current Car Price Range, August 2013 figure 43: Future Car Price Range, By Current Car Price Range, August 2013 tendency Of Moving To Bigger Cars Like Suvs figure 44: Previous Car Body Type, By Current Car Body Type, August 2013 figure 45: Future Car Body Type, By Current Car Body Type, August 2013 actions To Reduce Brand Switching building A Strong Brand By Aligning With Specific Consumer Groups figure 46: Attitudes Towards Car Purchasing Process, By Target Group, August 2013 figure 47: Additional Attitudes Towards Car Purchasing Process, By Target Group, August 2013 developing A Diversified Product Portfolio By Incorporating Luxury Models And Suvs reasonable Production Plans And Pricing Strategies promoting Loyalty Programs what Does It Mean? key Issue – Evolving Preferences Of Chinese Luxury Car Buyers key Points luxury Car Segment Shows Lucrative Potential the Luxury Car Segment Grows Faster Than The Total Passenger Car Market figure 48: Passenger Car Sales, By Luxury And Other Passenger Cars, In China (‘000 Vehicles), 2002-12 luxury Market Brand Landscape figure 49: Correspondence Map, By Car Brands, August 2013 figure 50: Top 10 Luxury Car Brands, Volume Sales (‘000 Units) In 2012 And Year-on-year Growth (2012 Versus 2011) ultra-luxury Brands Turbulent – But Outlook Good For Future Growth meeting Tomorrow’s Luxury Car Buyers In China brand Name Defines Luxury figure 51: Additional Attitudes Towards The Car Purchasing Process, August 2013 brand Becomes A More Important Consideration Factor figure 52: Important Factors In Choosing A Car, By Luxury Car Current Owners, August 2013 figure 53: Important Factors In Choosing A Car, By Future Luxury Car Buyers, August 2013 figure 54: Latest Taglines For German Luxury Brands, 2013 figure 55: Attitudes Towards The Car Purchasing Process, August 2013 figure 56: Chinese Middle Class Consumers’ Shopping Habits, March 2013 figure 57: Attitudes Towards The Car Purchasing Process, By Target Group, August 2013 Car Purchasing Process - China - November 2013
  7. 7. shifting Of Future Luxury Car Buyers’ Brand Preferences figure 58: Future Luxury Car Buyers Vs. Current Luxury Car Users, By Car Marking Origins, August 2013 figure 59: Additional Attitudes Towards The Car Purchasing Process, August 2013 wooing Young Buyers With Compact Models For Upgrade In The Future figure 60: Future Luxury Car Buyers Vs. Current Luxury Car Users, By Price, August 2013 luxury And Ultra-luxury Suvs Have A Bright Future figure 61: Future Luxury Car Buyers Vs. Current Luxury Car Users, By Body Type, August 2013 figure 62: Future Luxury Car Buyers Vs. Current Luxury Car Users, By Displacement, August 2013 figure 63: Car Body Type, By Future Buying Intention, By Target Group, August 2013 women Have Growing Buying Power figure 64: Car Purchasing Intentions, By Gender And Age, August 2013 more Advanced In-car Telematics figure 65: Additional Attitudes Towards The Car Purchasing Process, By Target Group, August 2013 what Does It Mean? key Issue – Hybrid Cars – The Path Towards The Alternative-energy Future key Points definition And Types Of Energy-saving And Alternative-energy Cars figure 66: Evolution Of Car Technology In Terms Of Energy Saving, 2013 alternative-energy Cars Are The Future Of Car Market Development figure 67: Comparisons Of Benefits Of Hevs, Phevs, And Evs, 2013 regulatory Environment Gives Energy-saving And Alternative-energy Cars Development Strong Support figure 68: Major Policies Relating To Alternative-energy Car Market Development, 2007-13 latest Technology Development current Obstacles For Alternative-energy Car Development alternative-energy Cars Are Yet To Win Over Chinese Consumers figure 69: Additional Attitudes Towards The Car Purchasing Process, August 2013 price Barrier figure 70: Additional Attitudes Towards The Car Purchasing Process, August 2013 safety Concerns figure 71: Important Factors In Choosing A Car, August 2013 limited Choice infrastructure Lag technology Awaiting Further Development hybrid Technology – The Short-to-mid-term Solution hybrid Cars A Short- And Mid-term Solution start With Luxury Car Segment First By Targeting The Adventurers figure 72: Attitudes Towards The Car Purchasing Process, August 2013 setting Up Indigenous Alternative-energy Car Brands improving Consumer Awareness Car Purchasing Process - China - November 2013
  8. 8. what Does It Mean? appendix – Individual Car Ownership Status figure 73: Individual Car Ownership Status, August 2013 figure 74: Individual Car Ownership Status, By Demographics, August 2013 figure 75: Individual Car Ownership Status – Car Owner, By Demographics, August 2013 figure 76: Individual Car Ownership Status – Don’t Own A Car And Non-user, By Demographics, August 2013 appendix – Car Purchasing Intentions figure 77: Car Purchasing Intentions, August 2013 figure 78: Car Purchasing Intentions, By Demographics, August 2013 figure 79: Car Purchasing Intentions, By Individual Car Ownership Status, August 2013 figure 80: Car Purchasing Intentions, By Individual Car Ownership Status – Car Owner, August 2013 figure 81: Car Purchasing Intentions, By Individual Car Ownership Status – Don’t Own A Car, August 2013 appendix – Current Car Brand And Model figure 82: Brand And Model Of The Main Car, August 2013 figure 83: Brands Of The Main Car, By Demographics, August 2013 figure 84: Price Range Of The Main Car, By Demographics, August 2013 figure 85: Body Type Of The Main Car, By Demographics, August 2013 figure 86: Most Popular Fuel Type Of The Main Car, By Demographics, August 2013 figure 87: Next Most Popular Fuel Type Of The Main Car, By Demographics, August 2013 figure 88: Most Popular Displacement Of The Main Car, By Demographics, August 2013 figure 89: Next Most Popular Displacement Of The Main Car, By Demographics, August 2013 appendix – Previous Car Brand And Model figure 90: Brand And Model Of The Previous Car, August 2013 figure 91: Brands Of The Previous Car, By Demographics, August 2013 figure 92: Price Range Of The Previous Car, By Demographics, August 2013 Car Purchasing Process - China - November 2013
  9. 9. figure 93: Body Type Of The Previous Car, By Demographics, August 2013 figure 94: Most Popular Fuel Type Of The Previous Car, By Demographics, August 2013 figure 95: Next Most Popular Fuel Type Of The Previous Car, By Demographics, August 2013 figure 96: Most Popular Displacement Of The Previous Car, By Demographics, August 2013 figure 97: Next Most Popular Displacement Of The Previous Car, By Demographics, August 2013 appendix – Future Car Brand And Model figure 98: Brand And Model Of The Future Car, August 2013 figure 99: Brands Of The Future Car, By Demographics, August 2013 figure 100: Price Range Of The Future Car, By Demographics, August 2013 figure 101: Body Type Of The Future Car, By Demographics, August 2013 figure 102: Most Popular Fuel Type Of The Future Car, By Demographics, August 2013 figure 103: Next Most Popular Fuel Type Of The Future Car, By Demographics, August 2013 figure 104: Most Popular Displacement Of The Future Car, By Demographics, August 2013 figure 105: Next Most Popular Displacement Of The Future Car, By Demographics, August 2013 appendix – Important Factors In Choosing A Car figure 106: Important Factors In Choosing A Car, August 2013 figure 107: Most Popular Important Factors In Choosing A Car – Rank 1, By Demographics, August 2013 figure 108: Next Most Popular Important Factors In Choosing A Car – Rank 1, By Demographics, August 2013 figure 109: Other Important Factors In Choosing A Car – Rank 1, By Demographics, August 2013 figure 110: Most Popular Important Factors In Choosing A Car – Rank 2, By Demographics, August 2013 figure 111: Next Most Popular Important Factors In Choosing A Car – Rank 2, By Demographics, August 2013 figure 112: Other Important Factors In Choosing A Car – Rank 2, By Demographics, August 2013 figure 113: Most Popular Important Factors In Choosing A Car – Rank 3, By Demographics, August 2013 figure 114: Next Most Popular Important Factors In Choosing A Car – Rank 3, By Demographics, August 2013 figure 115: Other Important Factors In Choosing A Car – Rank 3, By Demographics, August 2013 figure 116: Important Factors In Choosing A Car, By Car Purchasing Intentions, August 2013 appendix – Attitudes Towards Car Purchasing Process Car Purchasing Process - China - November 2013
  10. 10. figure 117: Additional Attitudes Towards Car Purchasing Process, August 2013 figure 118: Most Popular Additional Attitudes Towards Car Purchasing Process, By Demographics, August 2013 figure 119: Next Most Popular Additional Attitudes Towards Car Purchasing Process, By Demographics, August 2013 figure 120: Additional Attitudes Towards Car Purchasing Process, By Most Popular Individual Car Ownership Status, August 2013 figure 121: Additional Attitudes Towards Car Purchasing Process, By Next Most Popular Individual Car Ownership Status, August 2013 figure 122: Additional Attitudes Towards Car Purchasing Process, By Car Purchasing Intentions August 2013 appendix – Attitudes By Car Brand figure 123: Attitudes, By Car Brand, August 2013 figure 124: Attitudes, By Car Brand, August 2013 (continued) figure 125: Most Popular Attitudes, By Car Brand – Volkswagen, By Demographics, August 2013 figure 126: Next Most Popular Attitudes, By Car Brand – Volkswagen, By Demographics, August 2013 figure 127: Other Attitudes, By Car Brand – Volkswagen, By Demographics, August 2013 figure 128: Most Popular Attitudes, By Car Brand – Audi, By Demographics, August 2013 figure 129: Next Most Popular Attitudes, By Car Brand – Audi, By Demographics, August 2013 figure 130: Other Attitudes, By Car Brand – Audi, By Demographics, August 2013 figure 131: Most Popular Attitudes, By Car Brand – Bmw, By Demographics, August 2013 figure 132: Next Most Popular Attitudes, By Car Brand – Bmw, By Demographics, August 2013 figure 133: Other Attitudes, By Car Brand – Bmw, By Demographics, August 2013 figure 134: Most Popular Attitudes, By Car Brand – Mercedes-benz, By Demographics, August 2013 figure 135: Next Most Popular Attitudes, By Car Brand – Mercedes-benz, By Demographics, August 2013 figure 136: Other Attitudes, By Car Brand – Mercedes-benz, By Demographics, August 2013 figure 137: Most Popular Attitudes, By Car Brand – Toyota, By Demographics, August 2013 figure 138: Next Most Popular Attitudes, By Car Brand – Toyota, By Demographics, August 2013 figure 139: Other Attitudes, By Car Brand – Toyota, By Demographics, August 2013 figure 140: Most Popular Attitudes, By Car Brand – Honda, By Demographics, August 2013 figure 141: Next Most Popular Attitudes, By Car Brand – Honda, By Demographics, August 2013 figure 142: Other Attitudes, By Car Brand – Honda, By Demographics, August 2013 figure 143: Most Popular Attitudes, By Car Brand – Buick, By Demographics, August 2013 figure 144: Next Most Popular Attitudes, By Car Brand – Buick, By Demographics, August 2013 figure 145: Other Attitudes, By Car Brand – Buick, By Demographics, August 2013 figure 146: Most Popular Attitudes, By Car Brand – Ford, By Demographics, August 2013 Car Purchasing Process - China - November 2013
  11. 11. figure 147: Next Most Popular Attitudes, By Car Brand – Ford, By Demographics, August 2013 figure 148: Other Attitudes, By Car Brand – Ford, By Demographics, August 2013 figure 149: Most Popular Attitudes, By Car Brand – Hyundai, By Demographics, August 2013 figure 150: Next Most Popular Attitudes, By Car Brand – Hyundai, By Demographics, August 2013 figure 151: Other Attitudes, By Car Brand – Hyundai, By Demographics, August 2013 figure 152: Most Popular Attitudes, By Car Brand – Chery, By Demographics, August 2013 figure 153: Next Most Popular Attitudes, By Car Brand – Chery, By Demographics, August 2013 figure 154: Other Attitudes, By Car Brand – Chery, By Demographics, August 2013 appendix – Attitudes Towards Car Purchasing Process figure 155: Attitudes Towards Car Purchasing Process, August 2013 figure 156: Agreement With The Statement ‘it Is Only Necessary To Change Your Car When You Can Afford It Rather Than When You Need To’, By Demographics, August 2013 figure 157: Agreement With The Statement ‘i Would Consider Switching Between Different Car Brands’, By Demographics, August 2013 figure 158: Agreement With The Statement ‘it’s More Reliable To Purchase From The Same Car Dealer When Buying A Car’, By Demographics, August 2013 figure 159: Agreement With The Statement ‘it Is Better To Have A Car As Big As I Can Afford’, By Demographics, August 2013 figure 160: Agreement With The Statement ‘brand Is More Of An Indicator Of ‘luxury’ Than Price’, By Demographics, August 2013 figure 161: Agreement With The Statement ‘china Offers A Good Range Of Its Own Luxury Car Brands Compared To International Brands’, By Demographics, August 2013 figure 162: Agreement With The Statement ‘a Luxury Car Is A Reflection Of One’s Social Status’, By Demographics, August 2013 figure 163: Agreement With The Statement ‘it Is Worth Paying More For A Car With Advanced In-car Information System/telematics’, By Demographics, August 2013 figure 164: Agreement With The Statement ‘alternative-energy Cars Don’t Perform As Well As A Regular One’, By Demographics, August 2013 figure 165: Agreement With The Statement ‘it’s Difficult To Find An Alternative-energy Car Suitable For My Needs’, By Demographics, August 2013 figure 166: Agreement With The Statement ‘the Government Should Have More Favourable Regulations For Those Who Are Planning To Buy An Alternative-energy Car’, By Demographics, August 2013 figure 167: Attitudes Towards Car Purchasing Process, By Most Popular Individual Car Ownership Status, August 2013 figure 168: Attitudes Towards Car Purchasing Process, By Next Most Popular Individual Car Ownership Status, August 2013 appendix – Target Group Analysis Car Purchasing Process - China - November 2013
  12. 12. figure 169: Target Groups, By Demographics, August 2013 figure 170: Individual Car Ownership Status, By Target Groups, August 2013 figure 171: Car Purchasing Intentions, By Target Groups, August 2013 figure 172: Brand And Model Of The Main Car, By Target Groups, August 2013 figure 173: Brand And Model Of The Previous Car, By Target Groups, August 2013 figure 174: Brand And Model Of The Future Car, By Target Groups, August 2013 figure 175: Important Factors In Choosing A Car, By Target Groups, August 2013 figure 176: Additional Attitudes Towards Car Purchasing Process, By Target Groups, August 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Car Purchasing Process - China - November 2013

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