Books and e-books - UK - September 2013:Industry Trends, Size and Shares Research Report

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Books and e-books - UK - September 2013:Industry Trends, Size and Shares Research Report

  1. 1. Books and e-books - UK - September 2013 The UK consumer market for books and e-books is expected, for the first time in many years, to show an increase in value in 2013, as a result of the boost to sales which has been provided by the growth in sales of e-books. This growth has more than compensated for the decline in the value of print book sales, although print remains by some considerable margin the most popular book format in both value and volume terms. As well as coming to terms with tremendous changes in consumers’ book format preferences, publishers are also having to contend with substantial shifts in the balance of distribution of books, away from the traditional bricks-and-mortar bookshops which have underpinned the industry for so many decades and towards the online channel, which offers cheap prices, convenient home ordering and delivery and a breadth of range which shops find impossible to match. table Of Content introduction definition excluded abbreviations executive Summary market Size figure 1: Uk Total Book Market*, By Value, 2008-18 figure 2: Uk Consumer Book Market, By Value, 2008-18 market Drivers figure 3: Trends In Device Ownership Levels, September 2012 And June 2013 companies, Products And Innovation figure 4: Uk Publishers’ Value Share Of Total Consumer Market*, 2012 figure 5: Uk Publishers’ Volume Share Of Digital Book Sales, 2012 the Consumer what Kind Of Books Do People Buy And Read? figure 6: Book Buying And Reading Habits, July 2013 where Do People Buy Books? figure 7: Source Of Purchase For Books In The Past 12 Months, July 2013 where Do People Read Books? figure 8: Places Where People Read Books And E-books, July 2013 what Do Consumers Think About Books And E-books? figure 9: Attitudes Towards Books And E-books, July 2013 factors Which Would Encourage In-store Purchase Books and e-books - UK - September 2013
  2. 2. figure 10: Factors Which Would Encourage In-store Purchase Rather Than Online, July 2013 how Do People Discover New Books? figure 11: Sources Used To Find Out About New Book Releases*, July 2013 what Do People Think About Online Retailers? figure 12: Attitudes Towards Online Retailers, July 2013 what We Think issues In The Market can Print And E-books Co-exist? how Important Are Tablets To The Digital Reading Market? how Can Bookshops Resist The Onslaught Of The Online Channel? how Can Publishers Maximise Discovery Of New Titles? trend Application trend: Minimize Me trend: Influentials mintel Futures: Access Anything, Anywhere market Drivers key Points rising Digital Device Ownership Drives E-books Growth figure 13: Trends In Device Ownership Levels, September 2012 And June 2013 figure 14: Device Purchasing Intentions In Next Three Months, April 2013 prices Take A Bashing As Battle For E-reader Owners’ Business Intensifies pricing Of E-books Continues To Cause Concern apple Shaken To The Core By Trial Defeat 20p And 99p E-book Promotions Prove Controversial vat Rate Variations Cause Retailers Bother to Drm Or Not To Drm? child Readers Seen As An Important Market For Future Of Book Reading self-published Books Continue To Be A Popular Alternative growth In Public Transport Usage Provides More Reading Opportunities figure 15: Public Transport Journeys, 1991/92-2011/12 educational Attainment Correlates With Book Readership figure 16: Higher Education Enrolments*, By Level Of Study, 2007/08-2011/12 library Closures To Impact On Book Discovery? broadcast Media Coverage For Books On The Wane wider Economic Situation Could Impact On Book Buying figure 17: Trends In Inflation And Average Weekly Earnings, January 2008-july 2013 Books and e-books - UK - September 2013
  3. 3. who’s Innovating? key Points different Strategies To Improve Discoverability random House Boosts Discovery By Building Direct Reader Relationships welsh Book Council Seeks To Provide Route To Market For Publishers free App Hopes To Stimulate Edinburgh’s Bookshops smashwords Launches Self-interview Tool For Authors egmont Partners With Hotel Chain To Boost Children’s Bedtime Reading much Device Innovation Focuses On Tablets amazon Ups The Stakes In Battle For E-books Supremacy different Funding Models sourcebooks And Wattpad Partner In The Us wattpad Offers Authors Crowdfunding andrews Moves Into Mainstream Publishing With 50/50 Profit Split Offer hewson Experiments With Audiobook Exclusive market Size And Forecast key Points digital Boosts Total Book Business figure 18: Uk Total Book Market, By Value, 2008-18 figure 19: Uk Total Sales Of Print Books, By Value And Volume, 2008-13 the Consumer Book Market figure 20: Uk Consumer Book Market, By Value, 2008-18 figure 21: Uk Total Consumer Market (tcm) For Print Books Through The Retail Market, 2008-13 figure 22: Uk Consumer E-book Market, 2008-13 future Trends forecast the Total Market For Books figure 23: Forecast Uk Total Book Market, By Value, 2008-18 the Consumer Market For Books figure 24: Forecast Uk Consumer Book Market, By Value, 2008-18 segment Performance key Points academic/professional Outperforms Total Market In 2012 figure 25: Uk Total Sales Of Print Books*, By Value, By Segment, 2008-12 figure 26: Uk Total Sales Of Print Books, By Volume, By Segment, 2008-12 figure 27: Trends In The Average End Consumer Price Of Print Books, By Segment, 2008-12 consumer Market Has A Tougher Time paperbacks Continue To Dominate Tcm Sales trendwatch: E-books Books and e-books - UK - September 2013
  4. 4. the Us Precedent market Share key Points newly Merged Penguin Random House Seizes Clear Market Leadership figure 28: Uk Publishers’ Share Of Total Consumer Market*, 2011 And 2012 figure 29: Uk Publishers’ Share Of Digital Book Sales, 2012 companies And Products key Points industry Overview figure 30: Trends In The Number Of Uk Publishers Registering For Their First Isbn Prefix, 2008-12 figure 31: Number Of Vat-registered Book Publishers, By Turnover Size Band, 2011 And 2012 figure 32: Number Of Vat-registered Book Publishers, By Employment Size Band, 2011 And 2012 figure 33: Number Of Vat-registered Book Publishers, By Region, 2011 And 2012 figure 34: Number Of Vat-registered Book Publishers, By Age Of Business, 2011 And 2012 penguin Random House background financial Performance figure 35: The Random House Group Ltd Financial Results, 2007-11 figure 36: The Random House Group Ltd Breakdown Of Turnover, By Region, 2007-11 figure 37: Penguin Books Ltd Financial Results, 2008-12 figure 38: Penguin Books Ltd Breakdown Of Turnover, By Region, 2008-12 recent Activity hachette Uk background financial Performance figure 39: Financial Results Of Companies Comprising Hachette Uk, 2007-11 recent Activity harpercollins background financial Performance figure 40: Harpercollins Publishers Ltd Financial Results, 2008-12 figure 41: Harpercollins Publishers Ltd Breakdown Of Turnover, By Region, 2008-12 recent Activity macmillan Publishers background pan Macmillan palgrave Macmillan macmillan Education financial Performance Books and e-books - UK - September 2013
  5. 5. figure 42: Macmillan Publishers Ltd Financial Results, 2007-11 figure 43: Macmillan Publishers Ltd Turnover, By Business Segment, 2007-11 recent Activity pearson Plc background pearson Education penguin Random House financial Performance figure 44: Pearson Plc Financial Results, 2008-12 figure 45: Pearson Plc Breakdown Of Revenue, By Segment, 2008-12 recent Activity simon & Schuster background financial Performance figure 46: Simon & Schuster (uk) Ltd Financial Results, 2007-11 figure 47: Simon & Schuster (uk) Ltd Breakdown Of Turnover, By Region, 2007-11 recent Activity bloomsbury background financial Performance figure 48: Bloomsbury Publishing Plc Financial Results, 2008-13 figure 49: Bloomsbury Publishing Plc Breakdown Of Revenue, By Region, 2008-13 figure 50: Bloomsbury Publishing Plc Breakdown Of Revenue, By Segment, 2008-13 recent Activity oxford University Press (oup) background financial Performance figure 51: Oxford University Press Financial Results, 2008-13 channels To Market key Points internet Now Single Biggest Distribution Channel For Books figure 52: Estimated Sales Of Books*, By Distribution Channel, 2012 the Specialist Retailers figure 53: Brief Overview Of Major Bookshops, July 2013 waterstones wh Smith the Online Retailers figure 54: Brief Overview Of Other Major Retailers, July 2013 amazon supermarkets Keen To Capitalise On E-books many Independents On The Brink Books and e-books - UK - September 2013
  6. 6. brand Communication And Promotion key Points top Publishers Dominate Adspend As Well figure 55: Top 20 Advertisers In Book Publishing And Retail, 2009-12 spend On Individual Brands Is Fragmented figure 56: Top 20 Book Brands Advertised In 2012 posters Take Biggest Slice Of Adspend figure 57: Book Publishing And Retail Advertising Spend, By Type Of Media, 2012 events Drive Sales world Book Day Targets Children world Book Night Does The Same For Adults books Are My Bag Looks To Promote Book Retailers mcdonald’s Looks To Promote Children’s Reading caboodle Aims To Stimulate Footfall At Local Bookshops what Kind Of Books Do People Buy And Read? key Points digital Closes Gap On Print As E-books Bring In New Buyers figure 58: Book Buying And Reading Habits, July 2013 digital Reading Not Just Restricted To E-readers women Most Likely To Be Book Buyers And Readers book Buyers And Readers Are Affluent a Third Of Print Buyers Have Also Bought An E-book figure 59: Book Buying And Reading Habits, By Most Popular Book Buying And Reading Habits, July 2013 where Do People Buy Books? key Points high Street Sales Spread Around But Online Sales Are Concentrated figure 60: Source Of Purchase For Books In The Past 12 Months, July 2013 waterstones And Wh Smith Customer Profiles Differ tesco Is Leading Supermarket Book Retailer amazon Unchallenged In Online Channel two Thirds Of Amazon Buyers Still Buy From High Street... figure 61: Source Of In-store Purchase For Books In The Past 12 Months, By Source Of Online Purchase For Books In The Past 12 Months, July 2013 while Six In Ten High Street Buyers Also Shop At Amazon figure 62: Source Of Online Purchase For Books In The Past 12 Months, By Most Popular Source Of In-store Purchase For Books In The Past 12 Months, July 2013 figure 63: Source Of Online Purchase For Books In The Past 12 Months, By Next Most Popular Source Of Books and e-books - UK - September 2013
  7. 7. In-store Purchase For Books In The Past 12 Months, July 2013 relatively Low Brand Loyalty On The High Street figure 64: Source Of In-store Purchase For Books In The Past 12 Months, By Most Popular Source Of In-store Purchase For Books In The Past 12 Months, July 2013 figure 65: Source Of In-store Purchase For Books In The Past 12 Months, By Next Most Popular Source Of In-store Purchase For Books In The Past 12 Months, July 2013 where Do People Read Books? key Points bed Is Britons’ Favourite Place To Read figure 66: Places Where People Read Books And E-books, July 2013 digital Devices More Likely Than Average To Be Used Out Of Home figure 67: Places Where People Read Books And E-books, By Next Most Popular Book Reading Habits, July 2013 the Works Customers Favour Reading In Bed figure 68: Places Where People Read Books And E-books, By Most Popular Source Of Purchase For Books In The Past 12 Months, July 2013 figure 69: Places Where People Read Books And E-books, By Next Most Popular Source Of Purchase For Books In The Past 12 Months, July 2013 what Do Consumers Think About Books And E-books? key Points almost Half Of Book Readers Prefer Print Books Over E-books figure 70: Attitudes Towards Books And E-books, July 2013 women Are Strongest Advocates Of Print portability And Value Are Key Drivers Of E-book Adoption figure 71: Attitudes Towards Books And E-books, By Next Most Popular Book Reading Habits, July 2013 waterstones Customers Seduced By Magic Of Reading figure 72: Attitudes Towards Books And E-books, By Most Popular Source Of In-store Purchase For Books In The Past 12 Months, July 2013 figure 73: Attitudes Towards Books And E-books, By Next Most Popular Source Of In-store Purchase For Books In The Past 12 Months, July 2013 which Factors Would Encourage In-store Instead Of Online Purchase? key Points deals Most Likely To Encourage In-store Purchases figure 74: Factors Which Would Encourage In-store Purchase Rather Than Online, July 2013 trade-in Facility Could Help To Increase Footfall book Tokens: A Need To Shout Louder? men More Focused On Service Than Price younger Buyers More Open To Value-adding Features waterstones Customers Particularly Value Knowledgeable Staff Books and e-books - UK - September 2013
  8. 8. figure 75: Factors Which Would Encourage In-store Purchase Rather Than Online, By Most Popular Source Of Purchase For Books In The Past 12 Months, July 2013 figure 76: Factors Which Would Encourage In-store Purchase Rather Than Online, By Next Most Popular Source Of Purchase For Books In The Past 12 Months, July 2013 amazon Customers Most Likely To Shop In-store Because Of Deals figure 77: Factors Which Would Encourage In-store Purchase Rather Than Online, By Source Of Purchase For Books In The Past 12 Months, July 2013 paperback Buyers Most Motivated By Promotions figure 78: Factors Which Would Encourage In-store Purchase Rather Than Online, By Book Buying Habits, July 2013 how Do People Discover New Books? key Points online Vies With Word Of Mouth For Lead Role In Discovery figure 79: Sources Used To Find Out About New Book Releases*, July 2013 digital Buyers Have A Wider Portfolio Of Sources Of Information figure 80: Sources Used To Find Out About New Book Releases, By Most Popular Book Buying Habits, July 2013 in-store Book Buyers Most Likely To Be Kept Informed By Word Of Mouth figure 81: Sources Used To Find Out About New Book Releases, By Most Popular Source Of Purchase For Books In The Past 12 Months, July 2013 figure 82: Sources Used To Find Out About New Book Releases, By Next Most Popular Source Of Purchase For Books In The Past 12 Months, July 2013 amazon Customers More Reliant Than Average On Online Sources figure 83: Sources Used To Find Out About New Book Releases, By Source Of Purchase For Books In The Past 12 Months, July 2013 what Do People Think About Online Retailers? key Points price And Convenience Seen As Main Advantages Of Online Channel figure 84: Attitudes Towards Online Retailers, July 2013 algorithms Facilitate Incremental Impulse Purchases pricing And Choice Biggest Pluses Of Online For Waterstones Customers figure 85: Attitudes Towards Online Retailers, By Most Popular Source Of In-store Purchase For Books In The Past 12 Months, July 2013 figure 86: Attitudes Towards Online Retailers, By Next Most Popular Source Of In-store Purchase For Books In The Past 12 Months, July 2013 price, Deals And Choice Are Key For Amazon Customers figure 87: Attitudes Towards Online Retailers, By Source Of Online Purchase For Books In The Past 12 Months, July 2013 Books and e-books - UK - September 2013
  9. 9. appendix – Market Size Forecast Scenarios figure 88: Uk Total Book Market Size Forecast Scenarios, 2013-18 figure 89: Uk Consumer Book Market Size Forecast Scenarios, By Value, 2013-18 appendix – What Kind Of Books Do People Buy And Read? figure 90: Most Popular Book Buying And Reading Habits, By Demographics, July 2013 figure 91: Next Most Popular Book Buying And Reading Habits, By Demographics, July 2013 figure 92: Other Book Buying And Reading Habits, By Demographics, July 2013 figure 93: Popular Book Buying And Reading Habits, By Demographics, July 2013 figure 94: Least Popular Book Buying And Reading Habits, By Demographics, July 2013 figure 95: Book Buying And Reading Habits, By Next Most Popular Book Buying And Reading Habits, July 2013 figure 96: Book Buying And Reading Habits, By Other Book Buying And Reading Habits, July 2013 figure 97: Book Buying And Reading Habits, By Popular Book Buying And Reading Habits, July 2013 appendix – Where Do People Buy Books? figure 98: Most Popular Source Of Purchase For Books In The Past 12 Months – In-store, By Demographics, July 2013 figure 99: Next Most Popular Source Of Purchase For Books In The Past 12 Months – In-store, By Demographics, July 2013 figure 100: Most Popular Source Of Purchase For Books In The Past 12 Months – Online, By Demographics, July 2013 figure 101: Next Most Popular Source Of Purchase For Books In The Past 12 Months – Online, By Demographics, July 2013 figure 102: Other Source Of Purchase For Books In The Past 12 Months – Online, By Demographics, July 2013 figure 103: Source Of In-store Purchase For Books In The Past 12 Months, By Most Popular Book Buying And Reading Habits, July 2013 figure 104: Source Of In-store Purchase For Books In The Past 12 Months, By Next Most Popular Book Buying And Reading Habits, July 2013 figure 105: Source Of In-store Purchase For Books In The Past 12 Months, By Other Book Buying And Reading Habits, July 2013 figure 106: Source Of In-store Purchase For Books In The Past 12 Months, By Popular Book Buying And Reading Habits, July 2013 figure 107: Source Of Online Purchase For Books In The Past 12 Months, By Most Popular Book Buying And Reading Habits, July 2013 figure 108: Source Of Online Purchase For Books In The Past 12 Months, By Next Most Popular Book Buying And Reading Habits, July 2013 figure 109: Source Of Online Purchase For Books In The Past 12 Months, By Other Book Buying And Reading Habits, July 2013 figure 110: Source Of Online Purchase For Books In The Past 12 Months, By Popular Book Buying And Books and e-books - UK - September 2013
  10. 10. Reading Habits, July 2013 appendix – Where Do People Read Books? figure 111: Most Popular Places Where People Read Books And E-books, By Demographics, July 2013 figure 112: Next Most Popular Places Where People Read Books And E-books, By Demographics, July 2013 figure 113: Places Where People Read Books And E-books, By Most Popular Book Reading Habits, July 2013 appendix – What Do Consumers Think About Books And E-books? figure 114: Most Popular Attitudes Towards Books And E-books, By Demographics, July 2013 figure 115: Next Most Popular Attitudes Towards Books And E-books, By Demographics, July 2013 figure 116: Attitudes Towards Books And E-books, By Most Popular Book Reading Habits, July 2013 figure 117: Attitudes Towards Books And E-books, By Most Popular Book Buying Habits, July 2013 figure 118: Attitudes Towards Books And E-books, By Next Most Popular Book Buying Habits, July 2013 figure 119: Attitudes Towards Books And E-books, By Other Book Buying Habits, July 2013 figure 120: Attitudes Towards Books And E-books, By Most Popular Attitudes Towards Books And E-books, July 2013 figure 121: Attitudes Towards Books And E-books, By Next Most Popular Attitudes Towards Books And E-books, July 2013 appendix – Which Factors Would Encourage In-store Instead Of Online Purchase? figure 122: Most Popular Factors Which Would Encourage In-store Purchase Rather Than Online, By Demographics, July 2013 figure 123: Next Most Popular Factors Which Would Encourage In-store Purchase Rather Than Online, By Demographics, July 2013 figure 124: Factors Which Would Encourage In-store Purchase Rather Than Online, By Next Most Popular Book Buying Habits, July 2013 figure 125: Factors Which Would Encourage In-store Purchase Rather Than Online, By Other Book Buying Habits, July 2013 appendix – How Do People Discover New Books? figure 126: Most Popular Sources Used To Find Out About New Book Releases, By Demographics, July 2013 figure 127: Next Most Popular Sources Used To Find Out About New Book Releases, By Demographics, July 2013 figure 128: Other Sources Used To Find Out About New Book Releases, By Demographics, July 2013 figure 129: Sources Used To Find Out About New Book Releases, By Next Most Popular Book Buying Habits, July 2013 figure 130: Sources Used To Find Out About New Book Releases, By Other Book Buying Habits, July 2013 Books and e-books - UK - September 2013
  11. 11. figure 131: Sources Used To Find Out About New Book Releases, By Most Popular Book Reading Habits, July 2013 figure 132: Sources Used To Find Out About New Book Releases, By Next Most Popular Book Reading Habits, July 2013 figure 133: Sources Used To Find Out About New Book Releases, By Most Popular Sources Used To Find Out About New Book Releases, July 2013 figure 134: Sources Used To Find Out About New Book Releases, By Next Most Popular Sources Used To Find Out About New Book Releases, July 2013 figure 135: Sources Used To Find Out About New Book Releases, By Other Sources Used To Find Out About New Book Releases, July 2013 figure 136: Sources Used To Find Out About New Book Releases, By Most Popular Attitudes Towards Books And E-books, July 2013 figure 137: Sources Used To Find Out About New Book Releases, By Next Most Popular Attitudes Towards Books And E-books, July 2013 appendix – What Do People Think About Online Retailers? figure 138: Most Popular Attitudes Towards Online Retailers, By Demographics, July 2013 figure 139: Next Most Popular Attitudes Towards Online Retailers, By Demographics, July 2013 figure 140: Attitudes Towards Online Retailers, By Most Popular Attitudes Towards Books And E-books, July 2013 figure 141: Attitudes Towards Online Retailers, By Next Most Popular Attitudes Towards Books And E-books, July 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Books and e-books - UK - September 2013

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