Don’t make basic mistakes while doing SEO for your business website as these mistakes can severely affect your website’s SEO campaigns. Apply various techniques and avoid common mistakes to make your SEO campaign effective & successful.
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Do’s and don’ts for seo campaign (part ii)
1. Do’s and Don’ts for SEO Campaign (Part II)
Here are a few more Do’s and Don’ts for your SEO campaign to drive more traffic
for your business website.
Get relevant and reputable links on website’s pages
A good way to optimise your website is by getting more relevant and high quality
links. But, avoid getting excess links as it may be considered as a spam by search
engines.
Get links of similar websites
This adds credibility to your websites because it reflects that competitors consider
your website valuable and that the content is related to the topic.
Write huge amount of content
Through article, blogs, PRs, guest posting you need to make a proper effort to
provide more and more information to the users. Websites that are large in sizes
appear more on the search engine results as they have more to index.
Create a sitemap
This helps to increase likeability with search engines as these help in finding links
of your website. Though many prefer XML, but you can opt for a plain HTML or
Google sitemap.
Ensure that keyword is at the top of the HTML in and the first paragraph
High priority for your website can be achieved by placing the Keyword phrases at
the top of the HTML and in the first paragraph.
2. Try to increase the font size of keywords
Search engines recognise large text and consider them as more relevant, so
increase the size of keywords and keyword phrases whenever possible.
Format the keywords
Your keywords will simply stand out if you use <strong> and <em> tags. By doing
so, you help search engines to realise that these tagged words are more
important than the text around them.
Link images
Search engines give value to content that is linked to images. People like to click
on images, so include text to the images.
Pages should be up-to-date
It’s advisable that you shouldn’t neglect your website and keep updating it on a
regular basis. Search engine priorities to pages that are updated regularly. Ensure
that the updates you’re doing are relevant and significant.
Avoid using images in place of text links
Search engines are mainly supposed to search for text. By following links, the
spiders crawl through websites and it will be difficult for search engines to follow
or rank links on images than text links.
Never go for a Flash-only website
Remember that the search engines only see the HTML. So, you can use Flash on
your site, but also have an HTML version when Flash is enabled.
To know more you can visit our blog Do’s and Don’ts for SEO Campaign – Part I